tawk.to

tawk.to brings live-agent chat, a website chatbot and visitor tracking together for businesses that handle customer conversations online. It is strongest for teams that want those functions across web and desktop or mobile apps, with a free entry tier and paid capacity steps. The trade-off is a quota-led model: message credits, AI agents, crawled pages and API calls all have separate ceilings.

Overview

With website and messaging channels, tawk.to combines human support with automated website conversations and visitor monitoring. That makes it a sensible fit for teams that want these jobs in one service, rather than a specialist tool for only one of them. Web, Windows, macOS, iOS and Android coverage gives agents options for where they work. The maker, tawk.to, was founded in 2013 and is headquartered in Las Vegas, Nevada.

Key features

• Live-agent chat and chatbot: Human agents can handle conversations while a website chatbot provides an automated option. The plan-specific message and AI-agent allowances make this combination more practical for small or predictable workloads than for demand that regularly exceeds its tier.
• Visitor tracking: Pairing visitor tracking with chat suits businesses that want visitor context alongside customer conversations.
• Capacity by tier: Paid plans increase message credits, AI chat agents, crawled pages and API calls in steps. This offers a clear route to more capacity, but teams should check each ceiling: higher page-crawl limits do not automatically mean more message credits or agents.

Pricing

Hobby is free of charge and includes 100 monthly message credits, one AI chat agent and 100 crawled web pages. It is a low-risk way to start, but the modest caps make it a limited choice for sustained or growing chatbot activity.

Growth costs $29 monthly and raises those limits to 1,000 monthly message credits, three AI chat agents and 500 crawled pages, with up to 1,000 API calls. It is the first paid step for a team that has outgrown Hobby and needs more room across all four measures.

Business costs $99 monthly, with 5,000 message credits, five AI chat agents, 2,000 crawled pages and 5,000 API calls. It suits larger workloads than Growth can accommodate, though the four separate quotas still need to match the team's actual usage.

Enterprise costs $399 monthly and provides 20,000 message credits, 10 AI chat agents, 10,000 crawled pages and 10,000 API calls. It is the highest-capacity tier among these plans, but its higher monthly cost makes it a poor fit for teams whose needs remain within lower allowances.

Several paid options address specific needs rather than simply adding general capacity. Whitelabel costs $29 per property and removes tawk.to branding while adding custom domains and branded ticketing emails. Voice Agents starts at $49/month plus usage for inbound voice agents, knowledge-base training and warm transfer to a human. Data Enrichment starts at $59/month and scales with volume; it identifies companies behind anonymous visitors, provides verified business contact data and supports CRM synchronization. These are separate costs to consider when branding, voice handling or enrichment is the requirement.

Platforms

tawk.to supports web, Windows, macOS, iOS and Android. That range suits teams that need access on desktop and mobile, while its stated chat channels cover website and messaging.

Who it's for

Choose tawk.to if you want live-agent support, website chatbot options and visitor tracking together, and can select a tier around explicit usage limits. Hobby is suitable for a small start; Growth and the higher tiers make sense as quotas become insufficient. Look elsewhere if you need allowances beyond the relevant tier or would not use the combined chat and tracking features.

Pros and cons

• Pro: Live-agent chat, a website chatbot and visitor tracking bring human support, automation and visitor monitoring into one offering.
• Pro: Hobby is free of charge, so teams can begin without a subscription.
• Pro: Paid tiers scale message credits, AI agents, crawled pages and API calls, while separate options cover branding, voice agents and data enrichment.
• Con: Hobby's 100 monthly message credits, one AI chat agent and 100 crawled pages leave little room for high-volume use.
• Con: The paid tiers have separate usage ceilings, so moving up in one measure does not guarantee the same increase in another.
• Con: Voice Agents adds usage charges, and Data Enrichment scales with volume, so their starting prices do not represent a fixed total cost.

Alternatives

Compare live chat software if you want to weigh a broader set of chat tools before choosing.

• Chatwoot is worth considering if open source or self-hosted availability matters; its free Hacker plan allows up to two agents and 500 conversations per month.
• Zoho SalesIQ may suit teams looking for a free allowance framed around operators, chats, visitors and chat history: its Free plan has three operator licenses, 100 chats per month, 10,000 visitors per month and 30 days of chat history.
• Freshchat is an alternative if a free plan for up to 10 agents, with a shared inbox and web and mobile chat widgets, better matches the team.
• JivoChat is another freemium option, with a free plan for five agents.
• Crisp may fit teams that value unlimited conversations on a free plan; it allows two seats, 100 customer profiles and no AI credits.
• Brevo Conversations offers a free-forever plan for one user, making it an alternative for a single-user setup.
• MyLiveChat is an option for a one-agent free setup that includes three years of chat history.
• Smartsupp may suit a small team that can work within its free allowance of one operator and 25 conversations per month.

Verdict

tawk.to is a strong choice for businesses that want live-agent chat, website chatbot options and visitor tracking together, with a free way to begin and paid tiers that add capacity. Its central limitation is the set of separate quotas, so teams should match message, agent, crawl and API needs to a tier before committing. Look elsewhere if those caps do not fit or if a specialist alternative's free allowance better matches your workload.