WhatsApp Now

Overview

WhatsApp Now brings business messaging, customer support and authentication into a WhatsApp-focused platform. It is a strong fit for teams that need to coordinate campaigns and customer replies, especially when WhatsApp OTP verification is part of the same customer journey. The breadth is useful, but the Enterprise plan adds conversation charges and API use comes with setup prerequisites.

Key features

Campaigns can be personalized, scheduled and aimed at segmented audiences. CRM syncing and lead-source connections help teams build those audiences, while reporting tracks engagement, conversions, response rates and audience behavior. That mix suits businesses measuring regular outreach; it is more tooling than a team needs for occasional messages.

AI chatbots are positioned for FAQs, lead qualification, bookings and customer journeys, with 24×7 availability. A shared inbox lets sales, support and customer-success staff manage conversations together. Template management, media messaging and automation workflows extend the platform beyond broadcasting, though teams should choose it for the combined workflow rather than any one of those capabilities alone.

WhatsApp OTP uses authentication templates and can fall back automatically to SMS. That is useful for businesses building a verification path around WhatsApp without making it the only route. The platform says it uses Meta’s official WhatsApp Business Platform through its Cloud API. Its pricing FAQ says WhatsApp’s end-to-end encryption prevents WhatsApp Now from decrypting message contents.

API implementation requires a verified Facebook Business Manager, a Message Central account, a linked Facebook business account and a verified phone number. That is a meaningful onboarding checklist, particularly for smaller teams that have not already prepared their business accounts. Implementation support and feedback are directed to [email protected]. Test credits can be claimed.

Pricing

The Pay as you go plan is free, billed monthly. It includes a shared team inbox, broadcasting and retargeting, a campaign scheduler and unlimited contacts, but caps tags at 10 and custom attributes at five. This is the sensible starting point for teams checking the workflow or running campaigns with modest audience-labeling needs; it is not a free plan, despite the freemium pricing model.

Enterprise costs ₹4,999 a month, billed monthly. It adds unlimited tags and custom attributes plus a dedicated account manager, and includes all features in the basic plan. Additional conversation charges apply, so the monthly price is not the full messaging cost. Enterprise is better suited to teams that need more flexible audience organization and account support, provided they budget for variable conversation fees. A free trial is offered.

Platforms

WhatsApp Now supports Android, iOS and web, as well as API access. The API route is most relevant to businesses integrating messaging into their own systems, while the mobile and web platforms support direct team use.

Who it's for

The product is designed for businesses of all sizes, but its strongest case is for teams combining recurring WhatsApp outreach with shared customer support and authentication. Smaller businesses can begin with the free monthly plan, while organizations needing unlimited tags and attributes or a dedicated account manager may prefer Enterprise. A business seeking a standalone SMS service or a simpler, single-purpose chatbot may be better served elsewhere.

Pros and cons

• Pros: Campaign scheduling, segmentation, reporting and shared inbox support put outreach and replies in one workflow.
• Pros: WhatsApp OTP with automatic SMS fallback supports verification when WhatsApp alone is not enough.
• Pros: The free monthly plan has unlimited contacts, making it possible to start without an audience-size cap.
• Cons: The free plan limits teams to 10 tags and five custom attributes, which can constrain audience organization.
• Cons: Enterprise conversation charges are additional to the 4999.00 INR monthly price, so total spend depends on usage.
• Cons: API implementation depends on several verified and linked business-account prerequisites.

Alternatives

Chatwoot is worth considering for teams prioritizing open-source software and a free plan capped at two agents and 500 conversations per month. Choose AiSensy if its Free Forever plan’s limits of 200 agents, 500 tags, 100 attributes and 50 segments better match your needs. BotSailor offers a free plan with 200 subscribers, 200K AI tokens per month, an AI agent and a visual flow builder, making it an option for smaller subscriber lists.

Clickatell SMS API is an alternative for outgoing SMS, with message prices varying by destination and type. Consider Gupshup if its 0.001 USD per-message fee and WhatsApp fees billed at actuals suit your messaging model. Landbot has a free plan capped at 100 chats per month and one seat, for teams whose needs fit that allowance. MSG91 and MSG91 are alternatives for India-to-India SMS credits and messaging.

For a broader comparison, browse WhatsApp Business API Providers.

Verdict

Choose WhatsApp Now if your business wants campaigns, collaborative inbox support and WhatsApp OTP in one platform, and can meet the API setup requirements. Its free monthly plan is a practical starting point, while Enterprise adds useful audience-management capacity and an account manager. Look elsewhere if predictable total cost is essential: Enterprise conversation charges sit on top of its monthly price.