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MSG91

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MSG91's own site

What MSG91 is

MSG91 provides an SMS API for businesses to send and receive text messages. Its service supports transactional messages such as order confirmations, appointment reminders, account notifications, and authentication codes, as well as campaigns with personalized and multilingual messaging, link shortening, delivery analytics, and monitoring. Failed messages can be retried through another telecom route; MSG91 says its service reaches 210+ countries. Developers have access to quick-start guides, code snippets, SDKs, API documentation, and sample code in Ruby, Python, PHP, and Java. Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect. MSG91 says the API can scale from communicating with 10 users to 10 million. The SMS page describes round-the-clock support from dedicated teams. The service is available on web, API, Android, and iOS. India-to-India SMS is sold in prepaid bundles: listed one-time plans range from 1,250.00 INR for 5,000 messages to 154000.00 INR for 9,62,500 messages. The listed 30,000-message bundle is ₹5,400, paid once, plus 18% GST.

Who it suits

MSG91 suits businesses sending transactional texts or running SMS campaigns, and developers integrating SMS into applications or workflows. Its listed prepaid bundles are for India-to-India messaging.

What it does well

  • Retries failed messages through another telecom route.
  • Campaign tools include analytics and monitoring.
  • Sample code is listed in four programming languages.
  • Integrations include Shopify, Zoho CRM, and Zapier.
  • Dedicated support teams provide round-the-clock assistance.

What to know first

  • Listed prepaid bundles are for India-to-India SMS.
  • SMS credit plans are one-time purchases.
  • The 30,000-message bundle lists an additional 18% GST.

Limits

The smallest listed bundle is 5,000 SMS for India-to-India messaging, priced at ₹1,250, paid once. The listed bundles are prepaid; the 30,000 SMS bundle is priced at ₹5,400, paid once plus 18% GST.

Plans

PlanBilled and limitsPrice
SMS credits — 60,00060,000 SMS · India to India₹10,200, paid once
SMS credits — 5,0005,000 SMS · India to India₹1,250, paid once
SMS credits — 9,62,5009,62,500 SMS · India to India₹154,000, paid once
SMS credits — 1,17,6481,17,648 SMS · India to India₹20,000.16, paid once
SMS credits — 16,50016,500 SMS · India to India₹3,300, paid once
SMS credits — 30,00030,000 SMS · India to India · +18% GST₹5,400, paid once
SMS credits — 4,50,0004,50,000 SMS · India to India₹76,500, paid once

As msg91.com lists them, read 4 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the MSG91 SMS website.
  2. Choose an India-to-India prepaid SMS credit bundle if that matches your use.
  3. Use the API documentation, quick-start guides, SDKs, or code samples to work with the service.
  4. Access MSG91 through web or API, or download its Android or iOS app from the linked app stores.

Verdict

MSG91 combines transactional SMS, campaign features, developer resources, and a broad list of integrations. Buyers should note that the listed credit bundles are one-time India-to-India packages, with GST specifically noted on the 30,000-message option.

Questions

How much does MSG91 cost?

The listed India-to-India prepaid bundles include 5,000 SMS for ₹1,250, paid once and 16,500 SMS for ₹3,300, paid once. The 30,000 SMS option is ₹5,400, paid once plus 18% GST; larger bundles are also listed.

Is MSG91 free?

MSG91 is listed with a paid pricing model. The India-to-India SMS options are prepaid credit bundles.

Which platforms does MSG91 support?

The listed platforms are Android, API, iOS, and web. Its developer page links to downloads on Google Play and the App Store.

Which integrations are listed?

Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect.

What developer resources does MSG91 provide?

It provides quick-start guides, code snippets, SDKs, API documentation, and sample code in Ruby, Python, PHP, and Java.

Facts from MSG91's own pages

Campaign tools
The SMS service includes personalized and multilingual messaging, link shortening, delivery analytics, and campaign monitoring. · msg91.com, 4 Oct 2026
Delivery routing
Its SMS retry algorithm retries failed messages through another telecom route, and its page says it reaches 210+ countries. · msg91.com, 4 Oct 2026
Developer support
MSG91 provides quick-start guides, code snippets, SDKs, API documentation, and sample code in Ruby, Python, PHP, and Java. · msg91.com, 4 Oct 2026
Integrations
Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect. · msg91.com, 4 Oct 2026
Mobile apps
The developer page links to downloads on Google Play and the App Store. · msg91.com, 4 Oct 2026
Pricing basis
The India-to-India SMS pricing page lists prepaid message-credit bundles and says personalized pricing may go as low as ₹0.13 per SMS. · msg91.com, 4 Oct 2026
Product
MSG91 provides a developer-friendly SMS API to send and receive text messages for business communications. · msg91.com, 4 Oct 2026
Scale
MSG91 says its API can scale from communicating with 10 users to 10 million. · msg91.com, 4 Oct 2026
Security certifications
Its certificates page lists TAC Security, CASA, ISO, SOC 2 Type 2, and VAPT. · msg91.com, 4 Oct 2026
Support
The SMS page says its dedicated support teams provide round-the-clock assistance to clients and partners. · msg91.com, 4 Oct 2026
Use cases
The page describes transactional messaging for order confirmations, appointment reminders, account notifications, and SMS authentication codes. · msg91.com, 4 Oct 2026

Where MSG91 stands on Freedom251

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