CM.com WhatsApp Business Platform supports business messaging for marketing, customer service, commerce and security. Businesses can manage WhatsApp communications with message templates, quick replies, product messages, broadcasts, interactive buttons, messaging statistics and contact labels. A shared inbox, template management, media messaging, skill-based conversation routing and team collaboration support coordinated service work. CM.com also offers chatbots to automate repetitive customer care tasks and provides a RESTful Business Messaging API to connect WhatsApp and other messaging channels with existing systems and workflows. Organizations can access WhatsApp through the API or through CM.com software: Mobile Service Cloud for inbox work and Mobile Marketing Cloud for campaigns. Listed integrations span CRM, ERP, CDP, OMS and CCaaS systems, with named services including Salesforce, Shopify, Zendesk, Magento 2, Dynamics, Genesys, SAP and HubSpot. CM.com identifies itself as a Meta Business Partner and Badged WhatsApp partner, providing direct API access as a WhatsApp Business Solution Provider. Hosting is available through WhatsApp Cloud API or WhatsApp On-Premise API. The product page describes GDPR compliance and end-to-end encryption; CM.com also lists ISO 27001, 27017, 27018 and 27701 certifications. Annual plans start at 43.00 GBP per year, and WhatsApp message charges may apply separately.
Who it is for
It suits businesses coordinating WhatsApp messaging across marketing, customer service, commerce or customer authentication. Teams that need API connections, shared inbox work, messaging automation or integrations with business systems may find its options useful.
What is good
- Supports templates, broadcasts, product messages and interactive buttons.
- Shared inbox includes team collaboration and skill-based routing.
- Chatbots can automate repetitive WhatsApp customer care tasks.
- Connects with named CRM, commerce, service and enterprise systems.
- Offers Cloud API and On-Premise API hosting.
What to know first
- WhatsApp message costs may apply separately from the annual plan.
- The Custom plan has no listed price.
- Go includes one profile; Basic includes five and Advanced includes 15.
Verdict
Choose CM.com WhatsApp Business Platform if your business needs WhatsApp messaging connected to customer systems, with shared inbox, automation and API options. Review the separate WhatsApp message charges and profile limits against your expected use before choosing an annual plan.
Get started with CM.com WhatsApp Business Platform
- Visit the CM.com WhatsApp Business Platform website.
- Choose API access or CM.com software such as Mobile Service Cloud or Mobile Marketing Cloud.
- Select Go, Basic or Advanced, or contact CM.com about the Custom plan.
- Choose WhatsApp Cloud API or WhatsApp On-Premise API hosting.
- Check whether separate WhatsApp message costs apply.
Limits to know first
Go includes one profile; Basic includes five profiles and 50 messages per second throughput; Advanced includes 15 profiles and 100 messages per second throughput. Custom throughput is tailored up to 1,000 messages per second, and WhatsApp message costs may apply separately.
Questions about CM.com WhatsApp Business Platform
How much does CM.com WhatsApp Business Platform cost?
Go costs 43.00 GBP per year, Basic 135.00 GBP per year, and Advanced 440.00 GBP per year, billed on an annual contract. The Custom plan is listed as contact for more information; WhatsApp message costs may apply separately.
What platforms does it support?
The listed platforms are API and web.
Can it connect to other business systems?
Yes. CM.com lists CRM, ERP, CDP, OMS and CCaaS integrations, including Salesforce, Shopify, Zendesk, Magento 2, Dynamics, Genesys, SAP and HubSpot.
Does it include a shared inbox and automation?
Yes. The listed capabilities include a shared inbox, automation workflows and team collaboration. CM.com says businesses can use chatbots to automate repetitive WhatsApp customer care tasks.
Who provides the WhatsApp API access?
CM.com identifies itself as a Meta Business Partner and Badged WhatsApp partner, and says it provides direct API access as a WhatsApp Business Solution Provider.
What support is included?
The channel pricing page lists email support on Go, email and phone support on Basic, and email, phone and live chat on Advanced.
CM.com WhatsApp Business Platform plans and pricing
All plansCompared on WhatsApp business API providers
- Shared inbox
- Yes
- Template management
- Yes
- Media messaging
- Yes
- Automation workflows
- Yes
- Message pricing model
- hybrid
