CM.com WhatsApp Business Platform

What CM.com WhatsApp Business Platform is

CM.com WhatsApp Business Platform supports business messaging for marketing, customer service, commerce and security. Businesses can manage WhatsApp communications with message templates, quick replies, product messages, broadcasts, interactive buttons, messaging statistics and contact labels. A shared inbox, template management, media messaging, skill-based conversation routing and team collaboration support coordinated service work. CM.com also offers chatbots to automate repetitive customer care tasks and provides a RESTful Business Messaging API to connect WhatsApp and other messaging channels with existing systems and workflows.

Organizations can access WhatsApp through the API or through CM.com software: Mobile Service Cloud for inbox work and Mobile Marketing Cloud for campaigns. Listed integrations span CRM, ERP, CDP, OMS and CCaaS systems, with named services including Salesforce, Shopify, Zendesk, Magento 2, Dynamics, Genesys, SAP and HubSpot. CM.com identifies itself as a Meta Business Partner and Badged WhatsApp partner, providing direct API access as a WhatsApp Business Solution Provider. Hosting is available through WhatsApp Cloud API or WhatsApp On-Premise API. The product page describes GDPR compliance and end-to-end encryption; CM.com also lists ISO 27001, 27017, 27018 and 27701 certifications. Annual plans start at £43 a year, and WhatsApp message charges may apply separately.

Who it suits

It suits businesses coordinating WhatsApp messaging across marketing, customer service, commerce or customer authentication. Teams that need API connections, shared inbox work, messaging automation or integrations with business systems may find its options useful.

Limits

Go includes one profile; Basic includes five profiles and 50 messages per second throughput; Advanced includes 15 profiles and 100 messages per second throughput. Custom throughput is tailored up to 1,000 messages per second, and WhatsApp message costs may apply separately.

Getting started

1. Visit the CM.com WhatsApp Business Platform website.
2. Choose API access or CM.com software such as Mobile Service Cloud or Mobile Marketing Cloud.
3. Select Go, Basic or Advanced, or contact CM.com about the Custom plan.
4. Choose WhatsApp Cloud API or WhatsApp On-Premise API hosting.
5. Check whether separate WhatsApp message costs apply.

Verdict

Choose CM.com WhatsApp Business Platform if your business needs WhatsApp messaging connected to customer systems, with shared inbox, automation and API options. Review the separate WhatsApp message charges and profile limits against your expected use before choosing an annual plan.