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Virtuous
What Virtuous is
Virtuous is a fundraising platform built for nonprofit organizations, combining donor management, marketing, fundraising, analytics, and automation. CRM+ brings giving, engagement, volunteer activity, relationships, and wealth data into a unified supporter record. It can automate workflows and personalized engagement sequences based on donor behavior. Virtuous Raise provides customizable donation forms and campaign pages, project-based giving, donor follow-up, and native A/B testing in every subscription. Analytics offers dashboards, a data warehouse, a report builder, and role-based reporting. Virtuous Insights uses machine learning to identify giving likelihood, churn risk, planned gift, and upgrade opportunities. Volunteer connections include Virtuous CRM+, Salesforce, Rock RMS, Planning Center, and Church Community Builder, with background check integrations for Checkr and Sterling Volunteers. Developer tools and product-specific API documentation are available. Virtuous states that its data centers are SOC 2 Type 2 certified, with AES-256 encryption at rest and TLS 1.2+ in transit. Support is included with every subscription, with help articles and training resources. Platform is for nonprofits with fundraising revenue up to $5 million annually; Enterprise is for those above $5 million. Pricing is available on request.
Who it suits
Virtuous is aimed at nonprofit teams managing donors, donations, campaigns, and supporter engagement. Its plans are distinguished by annual fundraising revenue, and its volunteer connections may suit organizations using the listed CRM and volunteer systems.
What it does well
- Unified supporter records include giving and engagement data.
- Automates donor workflows and personalized sequences.
- Donation forms, campaign pages, and A/B testing are included.
- Analytics includes dashboards and role-based reporting.
- Support is included with every subscription.
What to know first
- No free plan.
- Pricing is available on request.
- Plan choice depends on annual fundraising revenue.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Platform | Designed for nonprofits with annual fundraising revenue up to $5 million · unlimited users | On request |
| Enterprise | For nonprofits with annual fundraising revenue over $5 million | On request |
| Virtuous Raise | Custom donation forms · landing pages · project-based giving · real-time reports | On request |
| Virtuous Momentum | Prioritized donor inbox · personalized email drafting · donor engagement plans · CRM logging and alerts | On request |
| Virtuous Insights | Donor insights · predictive machine learning · segmentation · dashboards and scoring | On request |
| Virtuous Analytics | Business intelligence · role-based reporting · filters · exports | On request |
| Virtuous Volunteer | Volunteer onboarding and scheduling · email, SMS and in-app communication · reporting · CRM and SSO integration | On request |
As virtuous.org lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://virtuous.org/.
- Choose Platform if annual fundraising revenue is up to $5 million, or Enterprise if it is over $5 million.
- Contact Virtuous to request pricing.
- Use the web platform, API, or available iOS and Android apps.
Verdict
Virtuous brings fundraising, donor records, analytics, and automation into a nonprofit-focused platform. Organizations should request pricing and check which revenue-based plan applies to them.
Questions
How much does Virtuous cost?
Virtuous is paid, with pricing available on request.
Is there a free plan?
No. Virtuous does not offer a free plan.
How are the plans divided?
Platform is for nonprofits with annual fundraising revenue up to $5 million. Enterprise is for nonprofits with annual fundraising revenue over $5 million; both include unlimited users.
Which platforms does Virtuous support?
Virtuous is listed for web, iOS, Android, and API access. Virtuous Volunteer links to iOS and Android app downloads.
What does Virtuous include for online giving?
Virtuous Raise provides customizable donation forms and campaign pages, project-based giving, donor follow-up, and native A/B testing in every subscription.
What security measures does Virtuous describe?
Virtuous says its data centers are SOC 2 Type 2 certified, with AES-256 encryption at rest and TLS 1.2+ encryption in transit.
Facts from Virtuous's own pages
- AI fundraising
- Momentum prioritizes donor outreach, drafts personalized emails and creates engagement plans for major and mid-level gift officers. · virtuous.org, 15 Oct 2026
- Analytics
- Insights and Analytics provide predictive donor modeling, dashboards, role-based reporting, filters and data exports. · virtuous.org, 15 Oct 2026
- API
- The API documentation covers separate APIs for CRM+, Raise, Momentum, Analytics, Insights and Volunteer. · virtuous.org, 15 Oct 2026
- API authentication
- Virtuous documents OAuth 2.0 token authentication and supports two-factor authentication for account access. · virtuous.org, 15 Oct 2026
- Automation
- CRM+ automates workflows and personalized donor engagement sequences based on donor behavior. · virtuous.org, 11 Oct 2026
- Company
- LinkedIn lists Virtuous as a privately held Phoenix, Arizona software company founded in 2014 with 51–200 employees. · linkedin.com, 15 Oct 2026
- Compliance
- Virtuous states that it maintains SOC 2 Type II, HIPAA and PCI DSS controls and supports SSO, MFA, role-based permissions and audit logs. · virtuous.org, 15 Oct 2026
- CRM
- CRM+ provides donor profiles, gift and contact management, query tools, receipting, donor portals and customizable objects and fields. · virtuous.org, 15 Oct 2026
- Documentation
- The help center provides how-to articles, videos, API guides, integration guidance, release notes and Virtuous Academy training. · support.virtuous.org, 15 Oct 2026
- Donor insights
- Virtuous Insights uses machine learning to identify giving likelihood, churn risk, planned gift, and upgrade opportunities. · virtuous.org, 11 Oct 2026
- Events
- Virtuous supports virtual, hybrid and in-person event production, registration and ticketing. · virtuous.org, 15 Oct 2026
- Extensibility
- Developers can build marketplace integrations or custom connections using the open API, webhooks and Zapier. · support.virtuous.org, 15 Oct 2026
- Funding and ownership
- Crunchbase lists private-equity backing, 11 investors including Susquehanna Growth Equity and Fulcrum Equity Partners, and acquisitions of RaiseDonors, VOMO and Momentum. · crunchbase.com, 15 Oct 2026
- Integrations
- Virtuous offers dozens of native integrations, Zapier automations, an app marketplace and an open API. · virtuous.org, 15 Oct 2026
- Legal name
- Crunchbase identifies the legal entity as Virtuous Software, Inc. · crunchbase.com, 15 Oct 2026
- Limit: migration and learning curve
- Reviews mention difficult migrations, substantial training time and missing features during early adoption. · softwareadvice.com, 15 Oct 2026
- Limit: mobile app
- App Store reviewers report limited functionality, inability to process gifts and login token problems. · apps.apple.com, 15 Oct 2026
- Limit: performance and support delays
- Some reviewers report slow page loading, delayed support responses and uneven support quality during busy periods. · softwareadvice.com, 15 Oct 2026
- Limit: pricing
- Reviewers and directory analysis say pricing is quote-only, add-ons cost extra and the total can be difficult for smaller nonprofits to absorb. · g2.com, 15 Oct 2026
- Limit: reporting and customization
- Reviewers report limited dashboard and query customization, clunky reporting and a need for more formatting options. · g2.com, 15 Oct 2026
- Marketing automation
- The platform supports email, SMS, multichannel campaigns, donor journeys, workflow automation and automated task management. · virtuous.org, 15 Oct 2026
- Mobile apps
- Virtuous Volunteer links to downloads for iOS and Android in the App Store and Google Play. · virtuous.org, 11 Oct 2026
- Notable news: AI roadmap
- Virtuous' Respond 2026 product hub describes continuous workflow automation as available and AI Data Explorer, agent workflows and a custom app marketplace as in development. · product.virtuous.org, 15 Oct 2026
- Notable news: marketplace launch
- Virtuous announced its unified partner marketplace in March 2025, adding searchable integration listings and configuration links inside CRM+. · support.virtuous.org, 15 Oct 2026
Where Virtuous stands on Freedom251
- Church Background Check Software#28 of 35
- Donor Management Software#28 of 34
- Nonprofit CRM Software#30 of 35
- Donation Management#24 of 27
- Church Volunteer Management Software#27 of 30