UserMotion

Overview

UserMotion is a sales intelligence platform for B2B SaaS teams that want to rank leads and act on customer activity. It suits teams spanning sales and customer success better than buyers looking for a general-purpose prospect database. Its free tier supports lead prioritization; customer-health tools make Starter the more complete option at $199 a month.

Key features

Predictive scoring combines product usage, behavioral data, firmographics, technographics, intent and buying signals, and an ICP score. Considering both account fit and activity can help teams focus outreach on promising signups. The approach is most useful when a team has meaningful product and account signals to act on.

Cross-channel intent signals and real-time alerts surface customer activity, risks, and opportunities. These can help teams respond to changing account conditions, but alerts need clear ownership and follow-up to translate into useful action. A JavaScript SDK supports website activity tracking; integrations include HubSpot, Intercom, Stripe, Close, Outreach, and Slack.

Customer 360 turns customer interactions into health scores, with churn and upsell signals aimed at helping teams prioritize retention and expansion work. Expert-made playbooks give GTM teams step-by-step guidance for high-intent leads and churn risks. Together, these broaden UserMotion beyond lead ranking, though the customer-health features are reserved for a paid plan.

REST API access is included with Starter and Scale, not Free. UserMotion states that it is SOC 2 certified and GDPR and CCPA compliant, conducts regular security audits, and offers SSO and customizable permissions. Online chat usually receives a reply within five minutes and email within a few hours.

Pricing

The Free plan costs nothing, billed /Month, and supports up to 1,000 accounts. It includes ICP scoring, intent scoring, real-time signals, and email and chat support. This is a practical starting point for small teams testing lead prioritization, but the account cap and lack of customer-health features limit its use as a broader sales-and-success system.

Starter costs $199 a month, billed /Month, and raises capacity to 25,000 accounts. It adds Customer 360, customer-health scoring, churn and upsell signals, 10+ integrations, and REST API access, alongside email and chat support. This is the best fit for growing teams that need customer-success signals as well as lead scoring; the jump in price is hard to justify if those additions are not part of the workflow.

Scale uses custom pricing (“Let's Talk”) and includes unlimited users and accounts, unlimited enriched leads, and a shared Slack channel. Its stated capacity makes it the tier to consider for larger organizations, but the custom price means buyers will need a quote to assess fit. A 14-day free trial requires no credit card and includes full feature access.

Platforms

UserMotion is available on web and through an API. The JavaScript SDK supports website activity tracking, and REST API access is included with Starter and Scale.

Who it's for

UserMotion is best suited to B2B SaaS teams that want product usage and buying signals to inform lead follow-up, and that can put customer-health and churn signals to work across customer success. Small teams can start on Free; growing teams needing Customer 360 and broader account capacity should consider Starter. It is a weaker fit for organizations seeking a general-purpose prospect database or for teams without a process to act on alerts.

Pros and cons

• Pros: Free includes ICP and intent scoring, real-time signals, and capacity for up to 1,000 accounts, giving small teams room to begin without a subscription.
• Pros: Starter combines lead and customer-health capabilities, with churn and upsell signals and 10+ integrations for teams connecting sales and customer success.
• Pros: A 14-day, no-credit-card trial includes full feature access, so teams can evaluate beyond the Free plan’s feature set.
• Cons: Customer 360, customer-health scoring, churn and upsell signals, and REST API access are not included in Free.
• Cons: Starter’s $199.00 USD monthly price is a substantial step up from Free, making it a poor match for teams that only need basic lead scoring.
• Cons: Scale has custom pricing, so larger teams cannot compare its cost from the plan terms alone.

Alternatives

For a different lead-scoring option, LeadBoxer offers a free plan with 25,000 credits per month, one user, one dataset, and one month of data retention; choose it if those specific limits suit your workflow.

Lucida offers a free plan with one full lead ranking, one custom ML model, and export of the top 100 ranked leads; its Starter plan is $299 a month. Consider it when that single-ranking and model-training setup better matches your needs.

QuickOn has a free plan with 100 leads per month, one lead source plus a JavaScript widget, and one project. It is an option for teams whose needs fit those stated limits.

FlashGTM is another freemium option.

Leadspace offers a free Starter plan with one seat, 25 credits per day, and 100 monthly exports; choose it if those seat and export limits fit.

Factors.ai lists a Lite plan at $199 a month after trial, with up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats. Consider it when those user, company, and seat limits are a closer match.

Demandbase offers a customized Sales & Marketing plan with a platform fee plus a flat fee per user.

Draup is another paid option.

Browse Lead Scoring Software, Product-Led Sales Software, and Customer Health Score Software for more options by category.

Verdict

Choose UserMotion if your B2B SaaS team wants one platform to prioritize leads from product and buying signals and extend that work into customer health, churn, and upsell. Free is a sensible entry point for basic scoring, while Starter is the meaningful choice for teams that need Customer 360 and larger account capacity. Look elsewhere if you need only a general prospect database or cannot justify $199 a month for the customer-success capabilities.