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ThoughtMetric
What ThoughtMetric is
ThoughtMetric is a web-based marketing attribution platform for e-commerce businesses. It connects marketing channels and campaigns with revenue and reports results by channel, campaign, ad set, and individual ad. Five attribution models are available: multi-touch, first touch, last touch, linear paid, and position based. Analytics cover SKU performance, customer lifetime value, customer journeys, and new versus returning customers, with dashboards refreshing every 10 minutes. Listed integrations include Shopify, WooCommerce, Magento, BigCommerce, custom stores, Meta Ads, Google Ads, Bing Ads, Pinterest, TikTok, Google Tag Manager, and Klaviyo. Connectors for ChatGPT and Claude allow natural-language queries of attribution data. Subscriptions include server-side tagging, Conversion API functions for Meta and Google, unlimited users, live support, and a dedicated onboarding call. The Starting plan costs $99 a month, billed monthly, starts at 50,000 monthly pageviews, and includes all features. There is no free plan, but a 14-day trial is listed.
Who it suits
ThoughtMetric suits e-commerce businesses that need campaign-to-revenue attribution, product and customer analytics, and integrations with listed commerce and marketing platforms. It is intended for business use rather than personal or household use.
What it does well
- Offers five attribution models
- Refreshes dashboards every 10 minutes
- Connects with major commerce platforms
- Includes ChatGPT and Claude connectors
- Provides unlimited users and live support
What to know first
- No free plan
- Starting plan costs 99.00 USD monthly
- Pricing is based on monthly pageviews
- Designed for business use
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starting plan | Monthly; starts at 50,000 monthly pageviews · 50,000 monthly pageviews · All features included | $99 a month |
As thoughtmetric.io lists them, read 9 Oct 2026. The maker's own page has the final word.
Verdict
ThoughtMetric combines multi-model attribution with e-commerce, marketing, product, and customer reporting in a web platform. Its $99.00 monthly starting plan, pageview-based pricing, and lack of a free plan make the 14-day trial important for evaluation.
Facts from ThoughtMetric's own pages
- AI connectors
- ThoughtMetric connects with ChatGPT and Claude so users can query attribution data in natural language. · thoughtmetric.io, 9 Oct 2026
- Attribution models
- It offers five attribution models: multi-touch, first touch, last touch, linear paid, and position based. · thoughtmetric.io, 9 Oct 2026
- Conversion tracking
- The subscription includes server-side tagging and Conversion API functionality for Meta and Google. · thoughtmetric.io, 9 Oct 2026
- Data freshness
- Dashboards refresh every 10 minutes. · thoughtmetric.io, 9 Oct 2026
- E-commerce integrations
- The listed e-commerce platforms include Shopify, WooCommerce, Magento, BigCommerce, and custom stores. · thoughtmetric.io, 9 Oct 2026
- Headquarters
- United States · thoughtmetric.io, 28 Sept 2026
- Intended users
- The privacy notice says the services are designed for businesses and are not intended for personal or household use. · thoughtmetric.io, 9 Oct 2026
- Marketing integrations
- Listed marketing integrations include Meta Ads, Google Ads, Bing Ads, Pinterest, TikTok, Google Tag Manager, and Klaviyo. · thoughtmetric.io, 9 Oct 2026
- Pricing limit
- Pricing is based on monthly pageviews, and the pricing page says customers are contacted to upgrade if they exceed their plan limit two months in a row. · survey.thoughtmetric.io, 9 Oct 2026
- Privacy and security
- The data processing addendum lists encryption of covered data in transit and at rest, access controls, processing logs, and security assessments among its measures. · thoughtmetric.io, 9 Oct 2026
- Product
- ThoughtMetric is a marketing attribution platform that tracks marketing channels and connects campaigns with revenue for e-commerce businesses. · thoughtmetric.io, 9 Oct 2026
- Product and customer analytics
- Product analytics include SKU performance, while customer analytics include lifetime value, customer journeys, and new versus returning customers. · thoughtmetric.io, 9 Oct 2026
- Reporting
- The platform reports performance by channel, campaign, ad set, and individual ad. · thoughtmetric.io, 9 Oct 2026
- Support and onboarding
- Every subscription includes a dedicated onboarding call, unlimited users, and live customer support. · thoughtmetric.io, 9 Oct 2026
- Trial
- The pricing page says every plan starts with a free trial; it does not state the trial length on that page. · survey.thoughtmetric.io, 9 Oct 2026
Where ThoughtMetric stands on Freedom251
- Email Marketing Analytics Software#34 of 47
- Marketing Attribution Software#30 of 38
- Ecommerce Analytics Software#38 of 43
- Web analytics tools#134 of 142