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SendState
What SendState is
SendState is a web platform for creating and managing B2B cold email campaigns with AI-assisted research and campaign optimization. Upload leads to start a workflow that examines company websites and, when provided, LinkedIn and X/Twitter profiles. Its Research Agent builds briefs and generates three personalized openers. During a campaign, the Campaign Advisor analyzes replies, compares variants, can block underperforming angles, and adjusts next steps. Deliverability monitoring covers mailbox and domain health, bounces, complaints, and blocklists; sending can be throttled or paused with reason codes logged. HubSpot, Pipedrive, Slack, and Notion connect natively. Zapier and Make work through webhooks, while Salesforce and Calendly are listed as coming soon. Agency features include separate client workspaces, white-label PDF reports, and per-client revenue attribution. Plans are Starter at $29/mo, Pro at $69/mo, and Ultra at $139/mo, with a 3-day trial and no free plan. Monthly research, generated-email, and sending quotas vary by tier. SendState says users must review and approve AI suggestions and comply with applicable email marketing laws; it prohibits spam to purchased or scraped lists.
Who it suits
It is aimed at individuals, outbound teams, and agencies running B2B cold email campaigns. Agencies may find the separate workspaces, white-label reports, and client revenue attribution relevant.
What it does well
- Research briefs and three personalized openers per lead
- Campaign Advisor analyzes replies and compares variants
- Monitors mailbox and domain health
- Agency tools include isolated client workspaces
What to know first
- No free plan
- Salesforce and Calendly are listed as coming soon
- AI-generated suggestions require user review and approval
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Ultra | $139/mo · 7,400 AI research runs/month · 11,000 AI-generated emails/month · Up to 150,000 emails sent/month · Unlimited email accounts · Full Campaign Advisor + audit trail · Multi-workspace (agencies) · Advanced automation | $139 a month |
| Starter | $29/mo · 1,700 AI research runs/month · 2,200 AI-generated emails/month · Up to 6,000 emails sent/month · Unlimited email accounts · 1 email variant per lead | $29 a month |
| Pro | $69/mo · 3,900 AI research runs/month · 5,400 AI-generated emails/month · Up to 50,000 emails sent/month · Unlimited email accounts · Campaign Advisor (auto-apply) · Campaigns up to 7 steps · White-label PDF reports | $69 a month |
As sendstate.app lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
SendState combines prospect research, campaign adjustments, and deliverability monitoring, with monthly quotas that vary by plan. Review its sending limits and email-law requirements before selecting a tier.
Facts from SendState's own pages
- Agency features
- Agency features include isolated client workspaces, white-label PDF reports, and revenue attribution per client. · sendstate.app, 7 Oct 2026
- AI limitation
- The terms say AI-generated content is provided as suggestions and users are responsible for reviewing and approving it before sending. · sendstate.app, 7 Oct 2026
- Campaign optimization
- SendState says its Campaign Advisor analyzes replies, compares variants, blocks underperforming angles, and adjusts next steps during a campaign. · sendstate.app, 7 Oct 2026
- Campaign workflow
- The site describes a workflow of uploading leads, researching company signals, generating contextual openers, sending campaigns, and adapting the system based on results. · sendstate.app, 7 Oct 2026
- Compliance
- The terms require users to comply with applicable email marketing laws, including CAN-SPAM and GDPR, and prohibit spam to purchased or scraped lists. · sendstate.app, 7 Oct 2026
- Deliverability
- The platform says it monitors mailbox and domain health, bounces, complaints, and blocklists, and can throttle or pause sends with logged reason codes. · sendstate.app, 7 Oct 2026
- Integrations
- HubSpot, Pipedrive, Slack, and Notion connect natively; Zapier and Make work via webhook, while Salesforce and Calendly are listed as coming soon. · sendstate.app, 7 Oct 2026
- Intended users
- The plans and product pages identify individuals, outbound teams, and agencies as intended users. · sendstate.app, 7 Oct 2026
- Privacy and processors
- The privacy policy lists Supabase, Vercel, Google, and Anthropic (Claude) as data processors and describes access, correction, deletion, portability, and objection rights. · sendstate.app, 7 Oct 2026
- Product
- SendState is an AI-powered platform for creating, managing, and optimizing B2B cold email campaigns. · sendstate.app, 7 Oct 2026
- Prospect research
- Its Research Agent reads prospect company websites and, when provided, LinkedIn and X/Twitter profiles to build research briefs and generate three personalized openers. · sendstate.app, 7 Oct 2026
- Support
- SendState offers email support at [email protected] and says it typically responds within one business day. · sendstate.app, 7 Oct 2026
Where SendState stands on Freedom251
- Email Marketing Analytics Software#33 of 47