Fospha
What Fospha is
Fospha is a paid measurement system for retail commerce that provides daily, ad-level marketing measurement through web and API access. Its Daily MMM refreshes impression-led analysis each day and unifies web, app, ecommerce, sales, and marketing data. Beam uses causal inference to forecast incremental returns, identify diminishing returns, and locate profitable scaling points. Halo measures paid media’s contribution across Amazon, TikTok Shop, retail channels, and direct-to-consumer sales. Live integrations include Shopify, Google Analytics, Amazon, Amazon Ads, Meta, Google Ads, and TikTok Shop. Lite covers Shopify, Google Analytics, and more than 100 marketing channels; Pro adds Magento, WooCommerce, Amazon, and TikTok Shop; Enterprise adds custom ecommerce integrations and app tracking. Fospha says it avoids third-party cookies and user-level tracking and addresses GDPR, CCPA, and iOS14+. Validation includes daily output checks, historical back-testing, and automated outlier capping. Lite costs $1,500 a month; Pro costs $2,000 a month plus a percentage of media spend.
Who it suits
Fospha suits retail commerce brands ranging from scaling direct-to-consumer companies to global retailers. It is relevant to teams needing daily measurement, forecasting, and marketplace contribution analysis.
What it does well
- Daily ad-level measurement and data refresh
- Causal forecasting for incremental returns
- Measures Amazon, TikTok Shop, and retail media
- Avoids third-party cookies and user-level tracking
- Provides Shopify and major ad-platform integrations
What to know first
- No free plan
- Lite starts at $1,500 a month
- Plans assign monthly media-spend ranges
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Lite | / month · Total monthly media spend: $100k–$500k · Support for one market | $1,500 a month |
| Pro | + % of media spend / month · Total monthly media spend: $100k–$1m · Support for up to three markets | $2,000 a month |
| Enterprise | Talk to sales · Total monthly media spend: $1m+ · Support for up to five markets | On request |
As fospha.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Fospha focuses on daily, privacy-conscious measurement for commerce marketing across direct and marketplace channels. Its plan limits, media-spend requirements, and paid pricing should be matched to the scale of the business.
Facts from Fospha's own pages
- AI access
- Fospha MCP connects measurement data to AI tools; its FAQ says Claude and Cursor are supported today and that an enterprise AI account is needed to connect. · fospha.com, 8 Oct 2026
- Company history
- Fospha says it was founded in 2014 by Blenheim Chalcot to address marketing problems through data science. · fospha.com, 8 Oct 2026
- Daily measurement
- Its always-on Daily MMM refreshes impression-led measurement daily and unifies web, app, ecommerce, sales, and marketing data. · fospha.com, 8 Oct 2026
- Forecasting
- Beam uses causal inference to predict incremental returns and identify diminishing returns and profitable scale points. · fospha.com, 8 Oct 2026
- Founded
- 2014 · fospha.com, 28 Sept 2026
- Headquarters
- London, United Kingdom · fospha.com, 28 Sept 2026
- Integrations
- The integrations directory lists live connections including Shopify, Google Analytics, Amazon, Amazon Ads, Meta, Google Ads, and TikTok Shop. · fospha.com, 8 Oct 2026
- Intended customers
- Fospha presents its measurement system for retail commerce brands, from scaling DTC brands to global enterprise retailers. · fospha.com, 8 Oct 2026
- Limits
- The pricing page assigns monthly media-spend ranges of $100k–$500k to Lite, $100k–$1m to Pro, and $1m+ to Enterprise. · fospha.com, 8 Oct 2026
- Marketplace measurement
- Halo measures how paid media contributes to sales across Amazon, TikTok Shop, and retail channels alongside DTC. · fospha.com, 8 Oct 2026
- Model validation
- Fospha says it uses daily output checks, historical back-testing, and automated outlier capping, with model performance metrics and validation results available in the platform. · fospha.com, 8 Oct 2026
- Plan coverage
- Lite includes Shopify, Google Analytics, and 100+ marketing channels; Pro adds Magento, WooCommerce, Amazon, and TikTok Shop; Enterprise adds custom ecommerce integrations and app tracking. · fospha.com, 8 Oct 2026
- Privacy
- Fospha says its model does not rely on third-party cookies or user-level tracking and cites GDPR, CCPA, and iOS14+ among the privacy standards it addresses. · fospha.com, 8 Oct 2026
- Support
- Lite includes guided onboarding with a dedicated manager, Pro includes dedicated customer success and account management, and Enterprise includes weekly check-ins, QBRs, and workshops. · fospha.com, 8 Oct 2026
- What it does
- Fospha describes its product as a measurement system for retail commerce that provides daily, ad-level marketing measurement. · fospha.com, 8 Oct 2026
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