Salesforce Automotive Cloud is a CRM platform for automotive organizations that combines driver and vehicle data with sales, service, and AI-assisted work. It brings driver interactions together with alerts, recommendations, and service milestones, while profiles update as people interact with related businesses and vehicles online. The platform supports warranty program automation, claims and payouts, and visibility into services and subscriptions. Built-in capabilities include workflows, insights, visualizations, and AI embedded in work processes. Salesforce documents STAR-standard APIs for customer information, repair orders, sales leads, vehicle inventory, and vehicle specifications, plus Qualcomm integrations for connected-vehicle status, remote commands, predictive maintenance, and notifications. Administrators can configure permissions, profiles, record access, and sharing settings. Salesforce says its Einstein Trust Layer helps secure business data used with generative AI. Automotive Cloud is available through web and API, with a 30-day trial requiring no credit card or installation. Pricing starts at 350 USD per user per month billed annually.
Who it is for
It is intended for automotive OEMs, retailers, dealers, captive finance organizations, and other automotive ecosystem partners. Teams needing connected sales, service, warranty, claims, and vehicle data workflows may find its scope relevant.
What is good
- Combines driver and vehicle information
- Supports warranty, claims, and payout workflows
- STAR-standard and Qualcomm integrations documented
- Configurable permissions and sharing controls
- 30-day trial without a credit card
What to know first
- No free plan is listed
- Available only in Enterprise, Unlimited, and Developer editions
- Pricing starts at 350 USD per user per month annually
Verdict
Automotive Cloud targets automotive businesses that need CRM, vehicle data, service operations, and AI-assisted workflows together. Its edition availability and annual per-user pricing are important considerations before adoption.
Salesforce Automotive Cloud plans and pricing
All plansCompared on automotive CRM software
- Free plan
- No
- Paid from
- $350/user/mo
- DMS integration
- Yes
- Lead routing
- Yes
- Workflow automation
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes
