Freedom251 › Automotive CRM Software
CarDog
What CarDog is
CarDog is a cloud-based CRM for independent car dealerships and automotive sales professionals, accessible on the web, iOS, and Android. Staff can scan driver licenses and vehicle VINs, manage inventory, create deals, and forward deals for approval. Customer communication tools include SMS/MMS and video messaging, automated calls, call recording, and lead follow-up. Users can configure workflows, alerts, and customized or scheduled reports. For credit activity, CarDog names 700Credit, Route One, Dealertrack, and CUDL for remote credit pulls and lender submissions. It also names CARFAX, Manheim MMS, and AutoCheck among sources for trade appraisal and retail analysis, and says it integrates with most dealer management systems. Website tools let dealers edit content, SEO, rebates, incentives, vehicle photos, and inventory from any device. Marketing features cover lead collection campaigns, campaign metrics, ROI review, and reporting. Paid plans start at $300 a month for CRM Lite; Full CRM is $500 a month, and Full CRM & Website is $900 a month. The maker says payment information is encrypted on secure servers.
Who it suits
CarDog suits independent dealerships, including small to medium-sized dealers, and automotive sales professionals. It may fit teams seeking CRM, messaging, sales, reporting, and website tools across desktop and mobile devices.
What it does well
- Web, iOS, and Android access
- Supports SMS/MMS and video messaging
- Includes workflow automation and scheduled reports
- Names credit and appraisal data integrations
- Offers dealership-focused coaching and technical support
What to know first
- No free plan
- Plans start at $300 a month
- Plan feature and limit details are unspecified
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| CRM Lite | starting at $300/mo. · Starting price; features and limits not specified | $300 a month |
| Full CRM | staring at $500/mo. · Starting price; features and limits not specified | $500 a month |
| Full CRM & Website | starting at $900/mo. · Starting price; features and limits not specified | $900 a month |
As cardog.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
CarDog brings dealership sales, customer communication, and marketing functions into a cloud CRM with mobile access. Review the starting plan price and the unspecified plan limits before choosing a tier.
Facts from CarDog's own pages
- Appraisal data sources
- CarDog names CARFAX, Manheim MMS, AutoCheck, and other sources for trade appraisal and retail analysis. · cardog.com, 8 Oct 2026
- Automation and reporting
- Users can configure workflows, text, email, and desktop alerts, and customized or scheduled reports. · cardog.com, 8 Oct 2026
- Company history
- The maker says DealerPeak debuted in 1999 and developed CarDog as a mobile CRM for independent car dealers. · cardog.com, 8 Oct 2026
- Credit integrations
- CarDog names 700Credit, Route One, Dealertrack, and CUDL for remote credit pulls and lender submissions. · cardog.com, 8 Oct 2026
- Customer communication
- CarDog supports SMS/MMS and video messaging, automated phone calls, call recording, and lead follow-up. · cardog.com, 8 Oct 2026
- DMS integration
- The maker says CarDog integrates with most dealer management systems, without naming them on this page. · cardog.com, 8 Oct 2026
- Headquarters
- Tempe, Arizona, United States · cardog.com, 28 Sept 2026
- Intended customer
- The maker describes CarDog as suited to independent dealerships, including small to medium-sized dealers, and automotive professionals. · cardog.com, 8 Oct 2026
- Marketing
- CarDog supports customized lead collection campaigns, campaign metrics, ROI review, and reporting. · cardog.com, 8 Oct 2026
- Mobile access
- The maker says CarDog is accessible from smartphones, tablets, and desktop computers. · cardog.com, 8 Oct 2026
- Product
- CarDog is a cloud-based CRM designed for independent car dealerships and automotive sales professionals. · cardog.com, 8 Oct 2026
- Sales tools
- Sales staff can scan driver licenses and vehicle VINs, manage inventory, create deals, and forward deals for approval. · cardog.com, 8 Oct 2026
- Security and privacy
- The privacy policy says account payment information is kept encrypted on secure servers and describes access restrictions and other security measures. · cardog.com, 8 Oct 2026
- Support
- CarDog offers technical support and individual or team coaching from staff with dealership experience. · cardog.com, 8 Oct 2026
- Website tools
- The website tools let dealers edit site content, SEO, rebates, incentives, vehicle photos, and inventory from any device. · cardog.com, 8 Oct 2026
Where CarDog stands on Freedom251
- Automotive CRM Software#9 of 33