AutoPlay

Paid iPhoneWeb

What AutoPlay is

AutoPlay is paid automotive business software available through the web and iOS. Its listed capabilities focus on handling leads and automating related business workflows. Lead source capture records where incoming leads originate, while lead routing supports directing those leads within an operation. Workflow automation is included for repeatable processes, and DMS integration connects AutoPlay with a dealership management system. The product also provides a mobile app, extending access to iOS users. AutoPlay is headquartered in Auckland, New Zealand, and its website is https://autoplay.co.nz/. Pricing is available on request rather than shown as a fixed amount, so prospective customers need to contact the company for cost details. Businesses can use these listed capabilities as a starting point when checking whether AutoPlay fits their lead-management and operational requirements.

Who it suits

AutoPlay suits automotive businesses that need lead source capture, lead routing, workflow automation, and DMS integration. It is intended for organizations wanting web and iOS access, including mobile use.

What it does well

Available on web and iOS
Captures lead sources
Supports lead routing
Includes workflow automation
Offers DMS integration and a mobile app

What to know first

Pricing requires a request
Routing rules and automation sequences are unspecified

Plans

Plan	Billed and limits	Price
AutoPlay platform	Quote tailored to group size, rooftops and modules · Sales Pipeline · Appraisal · Data & Web · Vehicle Display Page · onboarding and support included	On request

As autoplay.co.nz lists them, read 15 Oct 2026. The maker's own page has the final word.

Verdict

AutoPlay combines lead handling, workflow automation, DMS integration, and mobile access for automotive operations. Contact the company to confirm pricing and the exact integrations or workflows your business requires.

Facts from AutoPlay's own pages

API documentation depth: The manual covers export methods, schemas, request and response fields, rate limiting, test and production endpoints, and C# header examples. · winger.co.nz, 15 Oct 2026
API protocol: The published API manual documents a SOAP service at lead-api.autoplay.co.nz/V2/LeadAPI.svc plus JSON POST endpoints for appraisal and lead submission. · winger.co.nz, 15 Oct 2026
Appraisal: The Appraisal module connects trade-in work with valuation and vehicle-history services including Motorweb, AutoGrab, iAppraise, Revolution and Glass's. · autoplay.com.au, 15 Oct 2026
Audit history: Lead history records views, progress changes and emails, while an Audit role exposes detailed customer-record changes. · autoplay.co.nz, 15 Oct 2026
Automated responses: Auto Responses can vary by weekday, yard, business hours and lead source, and can include listing videos. · autoplay.co.nz, 15 Oct 2026
Browser access: The HTML5 application supports manual lead loading from internet-ready browsers on tablets and phones. · autoplay.co.nz, 15 Oct 2026
Communications integrations: Listed communications integrations include WildJar, Podium, Conversica, Impel AI and CFive AI. · autoplay.com.au, 15 Oct 2026
Company listing: G2 lists AutoPlay as a dealer-management product founded in 2000, headquartered in Auckland, with 25 LinkedIn employees. · g2.com, 15 Oct 2026
Company size and ownership: LinkedIn describes AutoPlay as privately held, headquartered in Auckland, with 11–50 employees and a 2000 founding year. · au.linkedin.com, 15 Oct 2026
CRM integrations: AutoPlay can push leads and appraisals into Salesforce and has a Volvo CRM connection using the same Salesforce link. · autoplay.com.au, 15 Oct 2026
Customer timeline: Release 26.9.1 added a Contact Dashboard with queues, a combined timeline, live marketing lists and consent enforcement. · autoplay.co.nz, 15 Oct 2026
DMS integrations: Documented DMS connections include AutoLine, AutoIT/UNITS, Comsol F2, Magix, Revolution TUNZ, Orion, MotorCentral, Fasttrac, Grant Day, Pentana, Titan and EasyCars. · autoplay.co.nz, 15 Oct 2026
Headquarters: Auckland, New Zealand · autoplay.co.nz, 4 Oct 2026
Inventory publishing: Data & Web synchronizes stock to marketplaces and portals including Trade Me, Driven, Your Car and EasyCars. · autoplay.com.au, 15 Oct 2026
Lead capture: Leads can enter through DMS or CRM connections, the Lead API, email capture, the iOS app or the HTML5 web app. · autoplay.co.nz, 15 Oct 2026
Legal name: The company name shown in the current site footer is AutoPlay Automotive Ltd. · autoplay.com.au, 15 Oct 2026
Limit: API access: The Lead API manual is not freely posted on the support page and must be requested from support, with charges potentially applying. · autoplay.co.nz, 15 Oct 2026
Limit: email capture fragility: Email lead capture can stop working if a provider changes its email format without notifying AutoPlay, and new mappings may incur setup costs. · autoplay.co.nz, 15 Oct 2026
Limit: kiosk documentation: The support centre warns that its Test Drive Kiosk article describes an older workflow and advises confirming the current flow with support. · autoplay.co.nz, 15 Oct 2026
Limit: public pricing: The product site does not publish numeric prices; it requires a dealership-specific quote. · autoplay.com.au, 15 Oct 2026
Mobile app availability: An iOS app named AutoPlay Automotive is available in the New Zealand, Australian and Irish App Stores. · support.autoplayauto.com, 15 Oct 2026
Notable news: Jason Nockels announced he became AutoPlay CEO in June 2026 while leading expansion into Australia. · autoplay.co.nz, 15 Oct 2026
Ownership history: AutoTalk reported in 2018 that AutoPlay became part of Australia's Marque Group while retaining customer service and development functions in New Zealand. · automediawebassets.s3-ap-southeast-2.amazonaws.com, 15 Oct 2026
Partnership: Ford New Zealand says it partnered with AutoPlay for customer-response management, personalized communications, digital purchase journeys and real-time listings. · ford.co.nz, 15 Oct 2026

Where AutoPlay stands on Freedom251

Automotive CRM Software#11 of 33