Make

Overview

Make is a workflow automation platform for connecting apps and coordinating multi-step processes, including ones that use AI. It is best suited to people who want to shape branching workflows visually, with code and prompt-based building as other options. Its broad app library and workflow controls are compelling, but credit and execution limits make plan choice part of the design.

Key features

The visual builder assembles scenarios from drag-and-drop modules, and workflows can also be built in code or with a prompt. Conditional logic, data manipulation, webhooks, HTTP requests, notes and analytics give users room to handle more than a simple app-to-app handoff. That flexibility is useful for complex processes, though it may be more than a basic automation needs.

More than 3,000 pre-built apps and integrations, connections to public APIs, and custom apps that can be shared within an organization provide several ways to connect systems. The REST API can access Make data and control the platform over HTTP. AI options include Maia for natural-language automation building, AI tools, agents for orchestrating complex workflows, and more than 300 AI app integrations. Each module action consumes credits; most cost one, while some AI-provider features use more, so credit use can vary with workflow design.

Make supports parallel scenario execution and priority execution during peak usage times, although priority execution is a paid-plan feature. Teams and roles provide permissions for scenario apps, templates and connections. Enterprise adds custom functions, enterprise app integrations and 24/7 support. Its On-prem agent can provide secure access to local networks and business apps such as SAP.

Make lists GDPR, SOC 3 and SOC 2 Type II compliance. It says data at rest uses full-disk AES-256 encryption with AWS Key Management Service, and network traffic uses TLS 1.2 and 1.3 with AES-256. The hosting environment is accessible only through a private network via VPN, not directly from the public internet.

Pricing

Credits are Make’s billing unit: each scenario action uses them, with most actions costing one credit and some AI-provider features costing more. That makes the monthly allowance important to estimate before committing to a workflow.

• Free: 0.00 USD per free, billed monthly, with no time limit and no credit card required. It includes up to 1,000 credits per month, two active scenarios, a 15-minute minimum scheduled-run interval, five-minute maximum execution and a 5 MB maximum file size. It is a sensible starting point, but the scenario and interval caps can constrain regular or time-sensitive use.
• Core: 9.00 USD per month, billed monthly, for 10,000 credits, unlimited active scenarios, a one-minute minimum interval, 40-minute maximum execution and 100 MB maximum file size. It removes the free plan’s two-scenario ceiling and supports more frequent scheduling.
• Pro: 16.00 USD per month, billed monthly. The plan is positioned for individuals and SMB teams automating across multiple workflows and includes 10,000 credits, unlimited active scenarios, priority scenario execution, 250 MB maximum file size and 30-day execution-log storage. Its price is described as for 5k credits/mo.; the stated plan allowance is 10,000 credits per month.
• Teams: 29.00 USD per month, billed monthly, with 10,000 credits, unlimited active scenarios, teams and team roles, a 500 MB maximum file size and 30-day execution-log storage. It suits groups that need shared access and role-based permissions.
• Enterprise: custom pricing for organizations running critical business processes. It includes custom functions, enterprise app integrations, 24/7 enterprise support, overage protection, advanced security features and a 1,000 MB maximum file size. This is the tier for organizations that need those services and protections rather than a fixed monthly plan.

Platforms

Make supports web, Android, iOS and API access. Its mobile apps can monitor phone events and perform actions on the device. Deployment is on AWS in the EU and North America.

Who it's for

Make fits individuals and teams that need multi-step integrations, conditional workflow logic, or ways to combine standard connectors with custom apps and APIs. AI options and the large app library broaden its use for organizations connecting varied systems. It is less suited to a small, infrequent workflow if the credit model or the Free plan’s 15-minute schedule interval is a poor fit.

Pros and cons

• Pro: More than 3,000 integrations, public API connections and custom apps give workflows several routes to reach business systems.
• Pro: Visual, code and prompt-based building, alongside conditional controls and data manipulation, accommodate different workflow needs.
• Pro: Free access has no time limit or credit-card requirement, making it possible to start without a paid commitment.
• Con: The Free plan’s 1,000 monthly credits, two active scenarios and 15-minute minimum interval can limit ongoing or time-sensitive automation.
• Con: Some AI-provider actions use more credits than most actions, making consumption less uniform across workflows.

Alternatives

For a different type of integration platform, compare Integration Platform as a Service Software. Readers focused on automating processes can browse Workflow automation tools or Task Automation Software; teams managing workflows more broadly can see Workflow Management Software.

Kestra is an alternative with a free plan and platforms including self-hosted, Linux, macOS, Windows, web and API. Zapier has a free plan with 100 tasks per month and two-step automations, so it is worth considering if that allowance and scope suit the job. ByteChef offers self-hosted and API platforms, plus a Starter plan at 23.00 USD per month with 5,000 tasks per month, one internal user, one workspace, unlimited workflows and seven-day log retention.

Pabbly Connect has a free plan with 100 tasks per month and unlimited workflows. n8n has a self-hosted Community Edition available through GitHub. Activepieces offers a free plan with 1,000 credits a month, unlimited flows and one user. Rayven Integration Platform has a free plan with 2,500 hourly reads and writes, one workspace user and one dashboard user. Microsoft Power Automate is another option, with a free trial and a Premium plan at 15.00 USD per month billed yearly.

Verdict

Make is a strong choice for people who want to build and coordinate multi-step automations across a wide range of apps, with room for custom connections and AI workflows. Its main advantage is the combination of workflow control and connector breadth; its main caveat is that credits, scheduling intervals and execution limits need to match the workload. Choose a paid tier when the Free plan’s caps are too restrictive, and look elsewhere if a simpler task model better matches your needs.