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Grasp
by Grasp
What Grasp is
Grasp is a customer conversations platform for business teams, combining service interactions in a central inbox and using AI to assist replies. Listed channels include WhatsApp, Facebook Messenger, email, Instagram Direct, and site messenger. AI Assist can suggest, expand, improve, retone, and summarize responses. Inbox tools include tagging, analytics, a configurable chatbot, conversation status, automatic Round Robin routing, comments, search, quick replies, labels, and conversation history. Grasp also lists a website chatbot, live agent chat, visitor tracking, and omnichannel chat. Its API can connect customer systems and complete profiles, while an App Store links additional apps to the inbox. The service runs on web, iOS, Android, and API. It is offered only to business customers, not private individuals. Grasp is headquartered in Amsterdam and was founded in 2012. Paid plans are billed yearly per user: Premium costs €32 a month, Enterprise 48.00 EUR, and Custom from 65.00 EUR. A 14-day free trial is available. The first WhatsApp number is free; each additional number costs € 25 a month, and WhatsApp may charge per conversation.
Who it suits
Grasp is designed for business customer-service teams, from small teams to large organizations. Its channels, routing, AI assistance, and integrations suit teams centralizing conversations.
What it does well
- Central inbox with conversation history
- Supports WhatsApp, Messenger, email, Instagram, and site chat
- AI Assist improves and summarizes replies
- Automatic Round Robin routing
- 14-day free trial
What to know first
- Unavailable to private individuals
- Additional WhatsApp numbers cost € 25 monthly
- WhatsApp may charge per conversation
- Plans require yearly per-user billing
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Premium | Yearly; per user · Team inbox · Single team view · All channels and features · Unlimited conversations · Unlimited data storage · Support on all channels | €32 a month |
| Enterprise | Yearly; per user · Team inbox · Unlimited team views · All channels and features · Unlimited conversations · Unlimited history · Unlimited API integrations · Reporting · Support on all channels | €48 a month |
| Custom | Yearly; per user; from rate · Team inbox · Unlimited team views · All channels and features · Unlimited conversations · Unlimited history · Custom reporting · Customer success manager · Customised invoicing | €65 a month |
As getgrasp.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Grasp centralizes multichannel customer conversations with routing, analytics, and AI reply support. Business-only availability and WhatsApp-related charges are key conditions alongside yearly per-user plans.
Facts from Grasp's own pages
- AI tools
- AI Assist can suggest, expand, improve, change the tone of, and summarize replies. · getgrasp.com, 11 Oct 2026
- Billing limit
- Payments are finalized through credit card, with custom payment methods or terms available by contacting Grasp. · getgrasp.com, 11 Oct 2026
- Business use
- Grasp’s terms say the service is available only to business customers, not private individuals. · getgrasp.com, 11 Oct 2026
- Cancellation
- The default cancellation period is 30 days before renewal, or 90 days for Grasp Custom and Grasp Elite unless otherwise agreed. · getgrasp.com, 11 Oct 2026
- Channels
- The site lists WhatsApp, Facebook Messenger, email, Instagram Direct, and site messenger as channels. · getgrasp.com, 11 Oct 2026
- Website chatbot
- Yes · getgrasp.com, 20 Sept 2026
- Chat channels
- omnichannel · getgrasp.com, 20 Sept 2026
- Company
- The company identifies itself in its terms as Casengo B.V. doing business as Grasp and lists its office in Amsterdam, the Netherlands. · getgrasp.com, 11 Oct 2026
- Founded
- 2012 · getgrasp.com, 28 Sept 2026
- Free plan
- No · getgrasp.com, 20 Sept 2026
- Headquarters
- Amsterdam, Netherlands · getgrasp.com, 28 Sept 2026
- Integrations
- Grasp says its API can add customers’ own systems and complete customer profiles, and its App Store connects apps to the inbox. · getgrasp.com, 11 Oct 2026
- Live agent chat
- Yes · getgrasp.com, 20 Sept 2026
- Product
- Grasp is a customer conversations platform that brings customer service interactions together and uses AI to help teams. · getgrasp.com, 11 Oct 2026
- Security
- Grasp says it maintains reasonable administrative and technical safeguards for data security, confidentiality, and integrity, and accesses an account for technical assistance only with explicit consent except where law requires otherwise. · getgrasp.com, 11 Oct 2026
- Support
- The site advertises continuous English support and Grasp support on all channels with each listed paid plan. · getgrasp.com, 11 Oct 2026
- Target teams
- The Premium plan is described for small service teams wishing to professionalize, Enterprise for medium-sized service teams wanting to scale, and Custom for large service teams. · getgrasp.com, 11 Oct 2026
- Team features
- The inbox includes tagging, analytics, configurable chatbot, conversation status, automatic Round Robin routing, comments, search, quick replies, labels, and conversation history. · getgrasp.com, 11 Oct 2026
- Trial
- The pricing page offers a 14-day free trial. · getgrasp.com, 11 Oct 2026
- Unified inbox
- The team inbox brings customer contact moments into one central timeline. · getgrasp.com, 11 Oct 2026
- Visitor tracking
- Yes · getgrasp.com, 20 Sept 2026
- WhatsApp charges
- The first WhatsApp number is free and each additional number costs € 25 a month; WhatsApp may also charge per conversation. · getgrasp.com, 11 Oct 2026
Where Grasp stands on Freedom251
- Live chat software#54 of 94