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Chatfuel
by Chatfuel

What Chatfuel is
Chatfuel is a web-based platform for building chatbots and deploying them across multiple channels. A visual flow builder lets teams design bot conversations, while AI bot generation and knowledge-base answers support automated responses. Human handoff is also listed, so a conversation can be passed to a person. Chatfuel is made by a company founded in 2015 and headquartered in the United States. The product is paid and has no free plan. Business costs $69 a month, billed monthly, and includes 20 AI credits per month. Agency S costs $90 a month, billed monthly, and includes 3 companies and 100 AI credits per month. The listed starting price is From $69/mo. These plan details give buyers a basis for considering monthly cost, credit allowance and number of companies alongside the listed bot-building and support capabilities.
Who it suits
Chatfuel may suit teams that want to build bots visually, generate bots with AI, or answer from a knowledge base. Its Agency S plan may fit users managing three companies.
What it does well
- Visual flow builder for bot conversations
- AI bot generation is available
- Knowledge-base answers are supported
- Human handoff is listed
What to know first
- No free plan
- Business includes 20 AI credits per month
- Agency S costs $90 a month
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Trial | 7 days · Try Chatfuel features | Free |
| Business | US$216/year billed yearly · US$20 AI credits/mo · AI chatbots · shared inbox · CRM · WhatsApp API · usage limits apply | $18 a month |
| Agency S | US$1,080/year billed yearly · US$100 AI credits/mo · 3 companies · bulk pricing · agency dashboard · dedicated account manager · early feature access | $90 a month |
As chatfuel.com lists them, read 21 Oct 2026. The maker's own page has the final word.
Verdict
Chatfuel brings together visual conversation building, AI and knowledge-base answers, plus human handoff and multichannel deployment. Buyers should weigh its paid monthly plans against their credit needs and number of companies.
Facts from Chatfuel's own pages
- AI agent
- Its AI agent answers from a company knowledge base, qualifies leads, books appointments, recommends catalogue items and hands chats to human staff. · sdk.chatfuel.com, 21 Oct 2026
- AI bot generation
- Yes · chatfuel.com, 20 Sept 2026
- API documentation depth
- The help center lists 17 Public API articles covering quickstart, authentication, contacts, messaging, flows, bookings, channels, errors, versioning and team roles. · chatfuel.com, 21 Oct 2026
- API endpoint and auth
- API requests use GraphQL POST requests to panel.chatfuel.com/graphql with personal or virtual-user bearer tokens, plus WebSocket subscriptions. · chatfuel.com, 21 Oct 2026
- Bookings
- Chatfuel can book appointments, synchronize Google Calendar and send booking confirmations and reminders. · chatfuel.com, 21 Oct 2026
- Company founding and headquarters
- LinkedIn lists Chatfuel as founded in 2015 with headquarters in San Francisco, California. · linkedin.com, 21 Oct 2026
- Company history
- Chatfuel says its founding team was accepted into Y Combinator and that the platform has powered more than one billion conversations per month. · chatfuel.com, 21 Oct 2026
- Company legal name
- The terms identify 200 Labs, Inc. doing business as Chatfuel as the contracting company. · chatfuel.com, 21 Oct 2026
- Company size
- LinkedIn lists Chatfuel as a privately held company with 11–50 employees. · linkedin.com, 21 Oct 2026
- CRM and leads
- The Leads board moves conversations through Captured, Sorting, Qualified, Selling and Closed stages and stores collected contact details. · chatfuel.com, 21 Oct 2026
- Current product news
- Chatfuel announced that its full GraphQL Public API now covers contacts, cross-channel messages, flows, bookings and AI automations. · linkedin.com, 21 Oct 2026
- Deployment channels
- multichannel · chatfuel.com, 20 Sept 2026
- Documentation and support
- The help center covers onboarding, five channels, Fuely AI, leads, bookings, catalogue, payments, integrations, API, billing, teams, security and agencies. · chatfuel.com, 21 Oct 2026
- Flow builder
- The visual flow builder supports channel-specific message blocks, conditions, broadcasts, scheduled messages and human-agent handoffs. · sdk.chatfuel.com, 21 Oct 2026
- Founded
- 2015 · chatfuel.com, 28 Sept 2026
- Free plan
- No · chatfuel.com, 20 Sept 2026
- Headquarters
- United States · chatfuel.com, 28 Sept 2026
- Human handoff
- Yes · chatfuel.com, 20 Sept 2026
- Instagram automation
- Instagram tools automate direct messages, post and Reel comments, stories, mentions, ads, lead capture and live chat. · chatfuel.com, 21 Oct 2026
- Integrations
- Official pricing documentation names Google Sheets, Zapier, Stripe and the Chatfuel API as integrations. · chatfuel.com, 21 Oct 2026
- Knowledge-base answers
- Yes · chatfuel.com, 20 Sept 2026
- Limit: AI usage caps
- Chatfuel says fair-use AI limits can pause a bot when exceeded until renewal, unless the customer supplies its own OpenAI key. · limits.chatfuel.com, 21 Oct 2026
- Limit: builder complexity
- G2 reviewers mention a cluttered or clunky interface, weak flow visualization and a learning curve for complex sequences. · g2.com, 21 Oct 2026
- Limit: platform dependency
- Reviewers describe earlier Chatfuel versions as limited to Facebook Messenger or dependent on Meta channels, while current plans remain centered on social messaging. · softwareadvice.com, 21 Oct 2026
Where Chatfuel stands on Freedom251
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