Repli automates Instagram DMs and WhatsApp Business conversations with triggers, AI replies, lead capture and analytics. On Instagram, it can send a private message when someone comments on a post or reel with a chosen keyword. Its AI persona can draw on a business’s products, FAQs, policies and brand tone, and complex conversations can be escalated to a person. DM forms collect contact details and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in a DM, while post-to-purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make and n8n. Repli says its Instagram and WhatsApp automations follow Meta messaging windows, rate limits and template rules. The free plan includes one Instagram account and one active automation, with 15 starting credits and five daily. When the message limit is reached, automations pause for the day. Paid plans start at ₹249/mo.
Who it is for
Repli describes its intended users as creators, coaches, D2C brands and agencies. It may suit teams looking to automate social conversations, capture leads or book appointments through DMs.
What is good
- Comment keywords can trigger private messages.
- AI replies can be escalated to a human.
- DM forms capture custom fields and contact details.
- Appointment booking and payment links are supported.
- Integrations include Shopify, HubSpot and Salesforce.
What to know first
- Free plan is limited to one Instagram account.
- Free plan allows one active automation.
- Free-plan automations pause after the daily message limit.
Verdict
Repli combines Instagram and WhatsApp automation with lead capture, AI replies and appointment booking. Its free plan has account, automation and message limits; paid plans start at ₹249/mo.
Get started with Repli
- Visit https://www.repli.in/.
- Choose the free plan or a paid plan; paid plans start at ₹249/mo in the pricing note.
- Connect an Instagram or WhatsApp channel supported by Repli.
- Set up triggers, AI replies, lead capture, or another automated workflow.
- For a paid-tier trial, contact support to request a 7-, 15-, or 30-day trial.
What the free plan stops at
The free plan is billed forever and includes 15 starting credits plus five daily, one Instagram account, and one active automation. When its message limit is reached, automations pause for the rest of the day; five credits arrive the next day.
Questions about Repli
Is Repli free?
Yes. The Free plan is 0.00 INR per free, billed forever, and includes 15 starting credits plus five daily, one Instagram account, and one active automation.
What do paid plans cost?
The pricing note says paid plans start at ₹249/mo. The listed Creator plan is 2493.00 INR per month, Pro is 4996.00 INR per month, and Pro+ is 149918.00 INR per month. Business uses seat-based pricing on request.
Does Repli offer a free trial?
Yes. Documentation says support can enable a 7-, 15-, or 30-day paid-tier trial for an account.
Which channels and platforms does Repli support?
It supports Instagram and WhatsApp channels and is available on web and through an API.
What happens when the free plan reaches its message limit?
Automations pause for the rest of the day, and five credits arrive the next day.
Which integrations are listed?
The integrations library includes Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, and n8n, among other services.
Repli plans and pricing
All plansCompared on messenger marketing software
- Free plan
- Yes
- Channel support
- Instagram, WhatsApp
- Automated workflows
- Yes
- Broadcast campaigns
- Yes
- Lead capture
- Yes
- Analytics level
- advanced
