Freedom251 › Instagram DM Automation Tools
Repli
What Repli is
Repli automates Instagram DMs and WhatsApp Business conversations with triggers, AI replies, lead capture and analytics. On Instagram, it can send a private message when someone comments on a post or reel with a chosen keyword. Its AI persona can draw on a business’s products, FAQs, policies and brand tone, and complex conversations can be escalated to a person. DM forms collect contact details and custom fields; leads can be exported or sent to a CRM through webhooks. The AI can find appointment slots and book them in a DM, while post-to-purchase flows can share checkout and payment links. Listed integrations include Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make and n8n. Repli says its Instagram and WhatsApp automations follow Meta messaging windows, rate limits and template rules. The free plan includes one Instagram account and one active automation, with 15 starting credits and five daily. When the message limit is reached, automations pause for the day. Paid plans start at ₹249/mo.
Who it suits
Repli describes its intended users as creators, coaches, D2C brands and agencies. It may suit teams looking to automate social conversations, capture leads or book appointments through DMs.
What it does well
- Comment keywords can trigger private messages.
- AI replies can be escalated to a human.
- DM forms capture custom fields and contact details.
- Appointment booking and payment links are supported.
- Integrations include Shopify, HubSpot and Salesforce.
What to know first
- Free plan is limited to one Instagram account.
- Free plan allows one active automation.
- Free-plan automations pause after the daily message limit.
Limits
The free plan is billed forever and includes 15 starting credits plus five daily, one Instagram account, and one active automation. When its message limit is reached, automations pause for the rest of the day; five credits arrive the next day.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | forever · 15 starting credits + 5 daily · 1 Instagram account · 1 active automation | Free |
| Pro+ | monthly · Everything in Pro · AI persona and replies · AI Comment Guard · Appointment booking | ₹149,918 a month |
| Creator | monthly · Unlimited Instagram Comment-to-DM · 1 creator account | ₹2,493 a month |
| Pro | monthly · Unlimited messages · Lead forms · DM auto-replies · Priority support | ₹4,996 a month |
| Business | Seat-based pricing on request · WhatsApp AI Support Agent · Webhook tools · Multi-agent seats · Dedicated onboarding | On request |
As repli.in lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.repli.in/.
- Choose the free plan or a paid plan; paid plans start at ₹249/mo in the pricing note.
- Connect an Instagram or WhatsApp channel supported by Repli.
- Set up triggers, AI replies, lead capture, or another automated workflow.
- For a paid-tier trial, contact support to request a 7-, 15-, or 30-day trial.
Verdict
Repli combines Instagram and WhatsApp automation with lead capture, AI replies and appointment booking. Its free plan has account, automation and message limits; paid plans start at ₹249/mo.
Questions
Is Repli free?
Yes. The Free plan costs nothing, billed forever, and includes 15 starting credits plus five daily, one Instagram account, and one active automation.
What do paid plans cost?
The pricing note says paid plans start at ₹249/mo. The listed Creator plan is ₹2,493 a month, Pro is ₹4,996 a month, and Pro+ is ₹149,918 a month. Business uses seat-based pricing on request.
Does Repli offer a free trial?
Yes. Documentation says support can enable a 7-, 15-, or 30-day paid-tier trial for an account.
Which channels and platforms does Repli support?
It supports Instagram and WhatsApp channels and is available on web and through an API.
What happens when the free plan reaches its message limit?
Automations pause for the rest of the day, and five credits arrive the next day.
Which integrations are listed?
The integrations library includes Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, and n8n, among other services.
Facts from Repli's own pages
- AI replies
- Its AI persona can be trained on products, FAQs, policies and brand tone, and can escalate complex conversations to a human. · repli.in, 2 Oct 2026
- Appointments and commerce
- The AI can find appointment slots and book them in the DM, and post-to-purchase flows can provide checkout and payment links. · repli.in, 2 Oct 2026
- Audience
- Repli describes its intended users as creators, coaches, D2C brands and agencies. · repli.in, 2 Oct 2026
- Comment automation
- Comment-to-DM can send a private message when someone comments a chosen keyword on a post or reel. · repli.in, 2 Oct 2026
- Integrations
- The integrations library lists Shopify, WooCommerce, Razorpay, Shiprocket, HubSpot, Salesforce, Zapier, Make, n8n and other services. · repli.in, 2 Oct 2026
- Lead capture
- DM forms collect names, emails, phone numbers and custom fields, with options to export leads or send them to a CRM through webhooks. · repli.in, 2 Oct 2026
- Paid trial
- Repli documentation says support can enable a 7-, 15- or 30-day paid-tier trial for an account. · repli.in, 2 Oct 2026
- Platform rules
- Repli says its Instagram and WhatsApp automations use official Meta APIs and enforce messaging windows, rate limits and template rules. · repli.in, 2 Oct 2026
- Product
- Repli automates Instagram DMs and WhatsApp Business conversations using triggers, AI replies, lead capture and analytics. · repli.in, 2 Oct 2026
- Security
- Documentation says Repli uses row-level security, role-based policies, email verification, revocable session devices and server-side-only secrets. · repli.in, 2 Oct 2026
- Support
- Repli documentation lists support by WhatsApp at +91 8007377376 and email at [email protected]. · repli.in, 2 Oct 2026
- Usage limit
- When the free plan reaches its message limit, automations pause for the rest of the day and five credits arrive the next day. · repli.in, 2 Oct 2026
Where Repli stands on Freedom251
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