Inrō is an Instagram-first DM automation and AI Agent platform for turning social interactions into qualified conversations and sales. Scenarios can start from comments, story replies, direct messages, mentions, referral links, or other events, then send messages and links, collect data, or hand conversations to AI. Its AI Agent can answer questions, qualify leads, recommend offers, share booking or checkout links, and follow up in a brand’s tone. Campaigns support scheduled targeted broadcasts and multi-step sequences. Inrō also creates, schedules, and publishes Instagram posts, reels, and stories, with controls for captions, tags, locations, alt text, and reel covers. Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API, and Meta Pixel; more are available through Make. It provides a public REST API, webhooks, and an MCP server. The browser-based service has a free plan at 0.00 EUR per free, Pro from 12.99 EUR per month, and a 14-day trial. Inrō says it uses Meta’s official Instagram API and is GDPR compliant.
Who it is for
Inrō is aimed at direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants, and agencies. It suits teams seeking Instagram automation, publishing, and lead capture in a browser-based service.
What is good
- Automations can start from comments, stories, DMs, or referrals.
- AI Agent can qualify leads and share booking links.
- Supports Instagram post, reel, and story publishing.
- Direct integrations include Shopify, Stripe, and Calendly.
- A free plan is available.
What to know first
- Free plan allows 100 active contacts monthly.
- Free plan includes three active automations.
- REST API cannot read inbox history.
- REST API has per-organization request limits.
Verdict
Inrō brings Instagram messaging automation, AI-assisted conversations, campaigns, and publishing into one web-based service. Its free plan has defined contact, automation, campaign, and user limits; Pro starts at 12.99 EUR per month.
Get started with Inrō
- Open the Inrō website in a browser.
- Choose the Free plan or review Pro, Managed Account and Annual Pro.
- Use the 14-day trial offered with Pro if you want to try that plan.
- Set up Instagram scenarios, campaigns or content publishing.
What the free plan stops at
The Free plan is billed at €0/month and includes 100 active contacts per month, 50 AI Agent credits, three active automations, three campaigns per month, 10 folders and one user. Pro is listed from €12.99/month and includes unlimited contact activations and AI Agent usage, up to 10 team members and API and MCP access.
Questions about Inrō
Is there a free plan?
Yes. Free is billed at €0/month and includes 100 active contacts per month, 50 AI Agent credits, three active automations and three campaigns per month.
How much does Inrō cost?
Pro is listed from €12.99/month, Managed Account from €299/month, and Annual Pro at €1,249/year. Pro includes a 14-day trial.
What platforms does Inrō support?
Inrō lists web and API. Its web app runs in a browser and requires no download or installation.
Which services does it integrate with?
Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel. Make provides access to thousands more integrations.
What can its API do?
Inrō provides a versioned public REST API, webhooks and an MCP server for contacts, automations, campaigns, the AI Agent and content publishing. The REST API cannot read inbox history.
Who makes Inrō?
The product is Inrō, and its listed support email is [email protected].
Inrō plans and pricing
All plansCompared on messenger marketing software
- Free plan
- Yes
- Channel support
- Instagram Direct Messages, comments, Stories, mentions, and ads
- Automated workflows
- Yes
- Broadcast campaigns
- Yes
- Contact limit
- 500 contacts
- Lead capture
- Yes
- Analytics level
- advanced
