CheckYourDM

Overview

CheckYourDM connects to Instagram Business or Creator accounts through Meta’s official Instagram Graph API; Personal accounts are not supported. Users must be at least 18. The service says it does not see your Instagram password, and recipients can stop automated messages with STOP, UNSUBSCRIBE, CANCEL, QUIT, END or REMOVE, then restart them with START. Those controls matter for teams sending follow-ups at scale.

Access tokens are encrypted at rest with AES-256-GCM, and traffic is encrypted in transit with TLS. CheckYourDM says it does not sell user data or share it with advertisers; its service providers include Meta, Supabase, Vercel, Resend and Cloudinary. The company operates from India, and its About page names Mrinal as founder.

Key features

Comment automation can publish a public reply and then send a keyword-triggered DM, connecting visible engagement to a private follow-up. Automatic responses to story replies and mentions cover two other common Instagram entry points. This is a focused set of workflows for Instagram audience management, not a general-purpose messaging suite.

DMs can include quick replies, product cards, photos, videos and interactive buttons. These options let businesses present products or guide a conversation within an automated exchange. The dashboard reports views, reach, new followers and conversations started by automations, giving users several measures of activity rather than only message volume.

Every plan includes account health scoring, smart DM limits, warmup protection, risk detection and automatic stopping when someone opts out. These safeguards are useful in a product built around automated outreach. Business adds Zapier connections and API access for linking workflows to other tools.

Pricing

CheckYourDM is freemium, with no free trial. The Free plan costs 0.00 USD per free and allows 1,000 DMs per month, one Instagram account, three active automations and five saved replies. It suits a solo creator testing a limited set of workflows, but the DM and automation ceilings will constrain sustained campaigns.

Creator is billed ₹699/ mo, with custom pricing. It raises the allowance to 25,000 DMs per month, three Instagram accounts and 25 active automations, and adds AI Message Helper and priority features. This is the more practical fit for a growing creator or small operation managing multiple accounts; the free tier gives up that capacity and those additions.

Business is billed ₹1,999/ mo, with custom pricing. It includes unlimited DMs, 10 Instagram accounts, up to 10 team members, API access and priority support. Agencies or teams coordinating accounts and integrations are the clearest fit. It costs more than Creator, but removes its stated DM ceiling and expands account and seat capacity. Support is also available by email at [email protected].

Platforms

CheckYourDM is available on the web and supports Instagram direct messages, comments, story replies and story mentions. Its reliance on Instagram Business or Creator accounts makes it unsuitable for people who need Personal account support or automation across other social platforms.

Who it's for

Creators, coaches, small businesses and agencies can use CheckYourDM to connect comment or story engagement with automated DMs and track resulting conversations. The Free plan is a bounded starting point; Creator fits higher monthly volume, while Business is aimed at multi-account teams that need more seats or API access. It is a poor fit for under-18 users, Personal Instagram accounts or businesses seeking a broader, cross-platform messaging tool.

Pros and cons

• Pros: Comment, story and DM automations cover several Instagram interaction types, with multiple message formats for follow-up.
• Pros: All plans include risk and opt-out controls, while the dashboard tracks reach, followers and automation-started conversations.
• Pros: The free tier has concrete monthly and account limits, and paid tiers add meaningful capacity for creators and teams.
• Cons: Only Instagram Business and Creator accounts are supported; Personal accounts cannot connect.
• Cons: The Free plan's 1,000-DM monthly cap, one account and three active automations limit its usefulness for ongoing campaigns.
• Cons: Creator and Business have custom pricing, so their billed amounts alone do not establish the total cost.

Alternatives

Browse Messenger Marketing Software for a broader category comparison. AiSensy is worth considering if you want Android, iOS, API and web access; its free plan includes fair-use caps for agents, tags, attributes and segments, and it also offers a free trial. Choose Textmagic if SMS is the need: it is paid, offers a free trial, and its Essential plan charges 0.05 USD per month with prepaid billing and destination-dependent rates.

SendPulse may suit teams wanting email and automated flows alongside web and mobile access; its free plan includes 500 subscribers and 15,000 emails per month. Gupshup is another option to assess for API or web messaging, with a stated 0.001 USD per-message fee and WhatsApp fees billed at actuals. Inrō offers API and web access, a free trial and a free plan capped at 100 active contacts per month. Landbot is a web-based alternative with a free tier capped at 100 chats per month and one seat. Manychat has a free plan capped at 25 Active Contacts per month, two channels, four active automations and one user. Repli offers API and web access, a free trial and a free plan with one Instagram account and one active automation.

Verdict

Choose CheckYourDM if your work depends on Instagram comments, stories and DMs, and you want those interactions automated with basic performance reporting. Its strongest case is the combination of Instagram-specific workflows, built-in safeguards and a free starting tier. Look elsewhere if you need Personal-account support, automation beyond Instagram or more certainty about paid-plan cost before committing.