FitJoy

What FitJoy is

FitJoy is a web-based AI sales layer for fitness studios that already use a CRM. Its agent, Joya, answers lead questions, books trial visits, and engages members around the clock. New-lead sequences can start when a lead or client is created in a CRM, then guide the conversation toward a trial or consultation. Win-back workflows use behavior signals and scheduled checks to reach people who cancelled a visit or went quiet. A chat widget answers questions about pricing, schedules, and first visits, captures intent, and sends it to the CRM. The review funnel can direct happy members to Google, gather unhappy feedback privately, and draft replies in the studio’s voice. Sequences support SMS, WhatsApp, and email. Listed integrations include Mindbody, MarianaTek, Zen Planner, Pike13, and Glofox. FitJoy says studios can connect a CRM, configure Joya, and go live in under 10 minutes. The service is in early access. A 14-day trial requires no credit card, and there is no free plan. Pricing is listed from $49/mo; the Joya plan is also listed at $29 a month.

Who it suits

FitJoy suits Pilates, yoga, barre, HIIT, and other wellness studios looking to automate lead follow-up and member engagement. It is intended to work alongside an existing CRM, not replace it.

Limits

There is no free plan. The free trial lasts 14 days, and the service is described as being in early access.

Getting started

1. Open FitJoy on the web
2. Connect Mindbody, MarianaTek, Zen Planner, Pike13 or Glofox
3. Configure Joya for your studio
4. Start the 14-day trial without a credit card
5. Set up lead, win-back, review and messaging sequences
6. Go live in under 10 minutes

Verdict

FitJoy focuses on studio sales conversations, follow-up, and retention alongside a CRM. Check the listed pricing and early-access status when considering whether it fits your studio.