DemandSense

What DemandSense is

DemandSense is a web-based LinkedIn Ads platform for B2B marketers. It combines controls for campaign delivery and audience exposure with company-level targeting and CRM revenue attribution. Marketers can schedule ads by day, hour, and time zone; campaigns pause and restart automatically. Monthly budgets apply at the account or campaign-group level, and campaigns pause when they reach their limits. Frequency caps limit impressions and clicks for a company. Targeting can use sub-industry, company size, and region, with company previews and exclusions. DemandSense also tracks company-level impressions, clicks, and conversions, and supports one-click company exclusions across campaigns. Website Visitor ID can provide company, title, and verified work-email details for identified visitors. Revenue Attribution connects LinkedIn activity to a CRM to show campaign touches on pipeline and revenue; it requires a CRM connection. Listed connections include LinkedIn, Salesforce, HubSpot, Google, Meta, and Webhook, with real-time sync and two-way data flow. DemandSense is paid, with a 30-day trial and no free plan. Base costs $89/mo after its first month billed at $0; Plus costs $149/mo. Both plans have monthly data credits and limits on reveals, contacts, and active audiences.

Who it suits

DemandSense suits B2B marketers managing LinkedIn Ads who need controls for schedules, budgets, company exposure, and audience targeting. Teams seeking to connect LinkedIn activity with pipeline and revenue can use Revenue Attribution with a CRM connection.

Limits

Base costs $89/mo after the first month billed at $0 and includes 200 monthly data credits, up to 400 company reveals, 200 B2B contacts, 200 B2C contacts, 2,000 digital audience reveals, 800 nurturing reveals, and 2 active audiences. Plus costs $149/mo and includes 500 monthly data credits, up to 1,000 company reveals, 500 B2B contacts, 500 B2C contacts, 5,000 digital audience reveals, 2,000 nurturing reveals, and 5 active audiences.

Getting started

1. Visit https://demandsense.com/.
2. Start the 30-day trial.
3. Choose Base or Plus after the trial.
4. Connect LinkedIn and any listed services you use.
5. Connect a CRM to use Revenue Attribution.

Verdict

Choose DemandSense if you manage LinkedIn Ads and need company-level campaign controls or CRM-linked revenue attribution. Look elsewhere if you need a free plan or cannot connect a CRM for attribution.