Freedom251 › Visitor Identification Software
Lead Forensics
What Lead Forensics is
Lead Forensics identifies businesses visiting a customer’s website by matching visitor IP addresses against its B2B database. For each matched business, it can show firmographic details, pages viewed, time on site, referral source, and return visits. Users can set custom triggers based on company details or website behavior and receive alerts when a business returns. An optional contact-data feature provides details about people employed by matched businesses; those people are not necessarily the website visitors. The service is intended for B2B organizations seeking to turn anonymous website traffic into revenue. It is available on web and through an API, and the company says it integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics. Pricing is based on website visitor volume, with unlimited user access that does not affect the price. There is no free plan, but a 7-day trial is offered. During the trial, tracking uses code without a cookie, personal data is not processed, and the customer portal is unavailable. Lead Forensics was founded in 2009 and is headquartered in London, UK.
Who it suits
Lead Forensics suits B2B organizations that want to identify businesses visiting their websites and follow up based on company details or browsing activity. It may also suit teams that need CRM integrations and alerts when matched businesses return.
What it does well
- Shows firmographic details and website activity for identified businesses.
- Custom triggers can generate alerts when businesses return.
- Integrates with more than 60 tools, including major CRM examples.
- User access is unlimited without affecting price.
- Offers a 7-day trial.
What to know first
- Pricing is available on request and depends on visitor volume.
- There is no free plan.
- Trial users cannot access the customer portal.
- Optional contact details may not belong to the actual website visitor.
Limits
The 7-day trial uses tracking code without a cookie, does not process personal data, and does not provide customer-portal access. Pricing depends on website visitor volume, although user access is unlimited without affecting the price.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essentials | Book a demo; pricing is based on website visitors · Website visitor identification · full visitor firmographic insight · real-time alerts · unlimited user access · CRM integration | On request |
| Automate | Book a demo; pricing is based on website visitors · Website visitor identification · full visitor firmographic insight · workflow automation and CRM lead creation · automated lead routing · ABM account matching | On request |
As leadforensics.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.leadforensics.com/.
- Request pricing based on your website visitor volume.
- Start the 7-day trial using the tracking code.
- Use the web platform or API to view matched businesses and their activity.
- Set custom triggers for firmographic details or website behavior.
Verdict
Choose Lead Forensics if your B2B team wants to identify visiting businesses, see their site activity, and trigger follow-up alerts. Look elsewhere if you need a free plan, published pricing, or contact details confirmed as belonging to the website visitor.
Questions
How much does Lead Forensics cost?
Pricing is available on request and is based on website visitor volume. User access is unlimited without affecting the price.
Is there a free plan or trial?
There is no free plan, but Lead Forensics offers a 7-day trial.
What does the trial include?
The trial uses tracking code without a cookie and does not process personal data. It does not provide access to the customer portal.
What kinds of visitors does it identify?
It identifies businesses by matching visitor IP addresses against its B2B database.
Does it provide contact details?
An optional feature provides information about people employed by matched businesses. They are not necessarily the people who visited the website.
Which integrations are available?
The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics.
Facts from Lead Forensics's own pages
- Alerts
- Users can set custom triggers based on firmographic details or website behavior and receive alerts when businesses return to the site. · leadforensics.com, 4 Oct 2026
- Contact data
- An optional feature provides contact information for people employed by matched businesses, who are not necessarily the individuals who visited the website. · leadforensics.com, 4 Oct 2026
- Data processing
- Lead Forensics says it acts as a data processor for customer personal data handled through the platform, while the customer acts as controller. · leadforensics.com, 4 Oct 2026
- Founded
- 2009 · leadforensics.com, 28 Sept 2026
- Free plan
- No · leadforensics.com, 20 Sept 2026
- Headquarters
- London, UK · leadforensics.com, 28 Sept 2026
- Integrations
- The company says the product integrates with more than 60 tools, including Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics. · leadforensics.com, 4 Oct 2026
- Intended users
- Lead Forensics describes its platform as serving B2B organizations seeking to turn anonymous website traffic into revenue. · leadforensics.com, 4 Oct 2026
- Pricing basis
- Pricing is based on website visitor volume, and the company says user access is unlimited without affecting price. · leadforensics.com, 4 Oct 2026
- Security
- Lead Forensics says its B2B sales and marketing SaaS development and provision, including infrastructure, support, and data management, is certified to ISO/IEC 27001:2013. · leadforensics.com, 4 Oct 2026
- Support
- The company offers customer support and says customers can contact their dedicated Customer Success Manager for additional help. · leadforensics.com, 4 Oct 2026
- Trial limit
- The one-week trial uses tracking code without a cookie, does not process personal data, and does not provide access to the customer portal. · leadforensics.com, 4 Oct 2026
- Visitor insights
- For identified businesses, the product shows firmographic details, viewed pages, time on site, referral source, and return visits. · leadforensics.com, 4 Oct 2026
- What it does
- Lead Forensics identifies businesses visiting a customer’s website by matching visitor IP addresses against its B2B database. · leadforensics.com, 4 Oct 2026
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