GOAT Audience IQ

What GOAT Audience IQ is

GOAT Audience IQ uses a website pixel to match eligible anonymous visits with contact profiles and pass profiles and engagement signals into sales workflows. A matched profile may include a person’s name, email, phone, professional or profile information, and activity such as pages viewed or return visits. Available fields vary by visitor and source, and GOAT does not promise a universal match rate; results depend on traffic quality, geography, device mix, consent settings, and available visitor data.

The connected system includes CRM pipelines and automations, a weekly scorecard, an analytics dashboard, and email reports. GOAT says it offers native integrations and APIs, with custom integrations available for specific requirements. Examples named by the company include Calendly, HubSpot forms, Facebook ads, Webflow, Squarespace, Mailchimp, Google Sheets, and Zapier. Self Service costs $497/mo and has a 7-day trial; it includes the pixel, CRM tools, reporting, guided installation support, a customizable welcome email, a sales rep check-in, and a product walkthrough. Enterprise pricing is custom and adds options including white-glove onboarding and dedicated account support. GOAT targets sales-led businesses with meaningful website traffic, including B2B companies, agencies, real estate teams, and home-service operators.

Who it suits

GOAT Audience IQ is aimed at sales-led businesses with meaningful website traffic, including B2B companies, agencies, real estate teams, and home-service operators. It may suit teams seeking to route visitor profiles and engagement signals into sales workflows and CRM tools.

Limits

There is no free plan. The listed Self Service plan costs $497/mo; Enterprise pricing is custom. Visitor matching is limited to eligible visits, and GOAT does not guarantee a universal match rate.

Getting started

1. Visit the GOAT Solutions website.
2. Start the 7-day trial or choose a paid plan.
3. Add the Audience IQ pixel to your website; GOAT says this can take minutes.
4. Connect the CRM or other services using native integrations or APIs.
5. Use guided installation support and the product walkthrough included with Self Service.
6. Provide required privacy notices, obtain consent where applicable, and honor opt-outs.

Verdict

Choose GOAT Audience IQ if your sales-led business wants to identify eligible site visitors and connect activity to sales workflows. Self Service includes CRM and reporting tools, guided installation, and a 7-day trial. Look elsewhere if you need a free plan, or if your site falls within the prohibited use categories.