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Cognism
by Cognism
What Cognism is
Cognism provides B2B sales intelligence and data to help revenue teams identify decision-makers and build pipeline. Its web app supports target-audience segmentation and persona setup. Sales Intelligence combines account buying signals with contact data and verified mobile numbers; direct-dial data, intent data and technographic filters are available. AI Search and research tools are intended to help sellers search, prepare and dial. For CRM upkeep, Cognism can identify missing or outdated fields and automatically enrich new inbound leads. Listed integrations include Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach and Zapier. Cognism says its MCP access lets AI assistants including Claude and ChatGPT use its data, while its API supports go-to-market systems and workflows. The company identifies sales, marketing and revenue operations teams in B2B markets as users, particularly those prospecting into Europe; it says teams with at least five salespeople often see the most value. The maker, Cognism, was founded in 2015 and is headquartered in London. The service is available through web, extension and API. It is paid, with pricing on request and no free plan.
Who it suits
Cognism is aimed at B2B sales, marketing and revenue operations teams, especially those prospecting into Europe. The company says teams with at least five salespeople often see the most value.
What it does well
- Verified mobile numbers and buying signals
- Direct-dial data, intent data and technographic filters
- Can enrich new inbound leads
- Integrations with major CRM and sales tools
- API and MCP access
What to know first
- No free plan
- Pricing is on request
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| CRM Enrichment | Enrich records at scale · Improve CRM coverage and quality · Support segmentation, routing, and reporting | On request |
| Data-as-a-Service | Real-time API access · Bulk delivery · Enrichment, routing, and internal workflows | On request |
| Basic | Per Feature, Per Month · Capterra-listed entry plan · free version unavailable · free trial unavailable | $1,000 a month |
| Cognism | Pricing based on business needs and selected package; packages include contact and company data, phone-verified contacts, target market analytics, and integrations to leading CRM and engagement tools | On request |
| Standard | Contact Cognism for pricing · 5 seats included · core prospecting · contact and company data · MCP & API access · firmographic, technographic and signal filters · AI company research · CSV enrichment | On request |
| Pro | Contact Cognism for pricing · 5 seats included · everything in Standard · premium mobile filter · on-demand mobile verification · intent data · enhanced targeting | On request |
As cognism.com lists them, read 21 Sept 2026. The maker's own page has the final word.
Verdict
Cognism combines prospecting data, buying signals, CRM enrichment and integrations for B2B revenue teams. It may particularly suit teams prospecting into Europe, though pricing is available only on request.
Facts from Cognism's own pages
- AI research
- Standard and Pro include AI company research for researching accounts and refining searches. · cognism.com, 15 Oct 2026
- AI tools
- Cognism says its AI Search and research tool help sellers search, prepare, and dial faster. · cognism.com, 9 Oct 2026
- API access
- Yes · cognism.com, 21 Sept 2026
- API endpoints
- Documented endpoints include POST person and company filtering plus count operations, with rate-limit, search-token and credit accounting. · docs.cognism.com, 15 Oct 2026
- Backups
- Backups are automated, recovery procedures are tested quarterly and recovery objectives are set to 24 hours. · cognism.com, 15 Oct 2026
- Company data
- Searchable company attributes include firmographics, technologies, funding, hiring and buying-intent signals. · docs.cognism.com, 15 Oct 2026
- Company founded
- Cognism states that it was founded in 2015. · cognism.com, 15 Oct 2026
- Company headquarters
- LinkedIn lists Cognism headquarters at 92 Albert Embankment, London, England. · linkedin.com, 15 Oct 2026
- Company size
- LinkedIn lists Cognism as a privately held company with 201–500 employees. · linkedin.com, 15 Oct 2026
- Contact data
- The platform provides business emails, direct dials and phone-verified mobile numbers with regional do-not-call checks. · docs.cognism.com, 15 Oct 2026
- Credits model
- One credit reveals, enriches or exports one contact, while viewing an already revealed contact does not consume another credit. · cognism.com, 15 Oct 2026
- CRM integrations
- Officially supported CRM integrations include Salesforce, HubSpot, Pipedrive, Bullhorn and Microsoft Dynamics 365. · cognism.com, 15 Oct 2026
- Data enrichment
- Cognism can identify missing or outdated CRM fields and automatically enrich new inbound leads. · cognism.com, 9 Oct 2026
- Data protection
- Cognism says data is encrypted in transit with TLS 1.2 and TLS 1.3 and at rest with AES-256. · cognism.com, 9 Oct 2026
- Developer documentation
- The developer hub provides setup guides, browser-testable API reference pages, authentication instructions and MCP connection guidance. · docs.cognism.com, 15 Oct 2026
- Direct-dial data
- Yes · cognism.com, 21 Sept 2026
- Encryption
- Cognism says traffic uses TLS 1.2/1.3, stored data uses AES-256 and AWS Key Management Service manages encryption keys. · cognism.com, 15 Oct 2026
- Free plan
- No · cognism.com, 21 Sept 2026
- Funding and offices
- Crunchbase says Cognism was founded in 2015, headquartered in London, had offices in the United States, North Macedonia and Croatia, and 20 investors including AVP and Volution Capital Management. · crunchbase.com, 15 Oct 2026
- Headquarters
- London, United Kingdom · cognism.com, 28 Sept 2026
- HubSpot sync
- A native HubSpot two-way sync provides real-time contact and company alignment, in-CRM visibility and configurable field mappings. · cognism.com, 15 Oct 2026
- Integrations
- The integrations page lists Salesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach, and Zapier. · cognism.com, 9 Oct 2026
- Intended users
- Cognism identifies sales, marketing, and revenue operations teams in B2B markets as users, especially teams prospecting into Europe. · cognism.com, 9 Oct 2026
- Intent data
- Cognism uses Bombora Company Surge data and lets administrators choose up to 12 topics from more than 11,000 options. · cognism.com, 15 Oct 2026
Where Cognism stands on Freedom251
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