Claap

Claap suits revenue teams that want calls, meetings and emails to feed CRM workflows and sales coaching, rather than end at a recording. Its appeal is the breadth of that sales workflow; the main trade-off is that recording caps, storage and AI allowances differ substantially by plan.

Overview

Claap turns conversations into CRM fields, call scores and deal forecasts. It records Zoom, Google Meet and Microsoft Teams calls without joining as a participant, or with a visible bot recorder, and its mobile app can capture in-person meetings. That combination makes it a sales-workflow tool, not simply a general-purpose recorder.

It is aimed at revenue teams, including sales leaders, sales reps, RevOps and Customer Success. Webcam, system audio and microphone recording cover common capture needs, while integrations with HubSpot, Salesforce, Attio, Pipedrive, Zoom, Google Meet, Teams, Aircall, Slack and Notion tie conversations to tools teams may already use.

Key features

Capture and coaching

Recording without joining a call avoids adding a participant; the visible bot offers a more explicit recording option. Mobile in-person capture extends Claap beyond online meetings. Configurable scorecards support MEDDIC, MEDDPICC, BANT and SPICED, and teams can define their own criteria. This makes Claap more compelling for organizations with a defined sales methodology than for users who only need recordings.

CRM and AI workflows

Claap can turn conversations into CRM fields, scores and forecasts, with CRM auto-logging on Pro and advanced CRM integration on Business. Its MCP connector works with Claude or ChatGPT, and agents can connect through Zapier, Make, n8n or webhooks. That offers several routes for incorporating Claap into workflows, though the AI-credit allowances make plan choice important for heavier use.

Security and languages

Claap says it uses EU hosting, is GDPR compliant and SOC 2 Type II certified, and does not train models on customer data. Its Trust Center lists a SOC2 type 2 report and 38 controls. Transcripts in 99+ languages are included on Pro, Business and Enterprise, making those plans the relevant options for multilingual teams.

Pricing

Claap has a free Basic plan and a 14-day trial. Pro starts at €29/user/mo (annual); the paid plan prices below are stated per month and billed annually.

Basic is a bounded way to try Claap or cover light recording, but 300 total minutes and three months of storage are restrictive for regular team use. Pro removes the recording cap and adds CRM logging, summaries and follow-up emails, making it a better fit for teams that need those workflows but not the coaching suite. Business is the step up for scorecards and AI coaching, with more credits and longer retention. Enterprise is for teams that need forecasting, account and contact insights, and identity controls; its price is still stated annually, so it is not a month-to-month option.

Platforms

Claap supports web, macOS, Windows, iOS and Android, plus a Chrome extension and API. That mix covers desktop and mobile capture as well as integrations and agent workflows.

Who it's for

Claap is strongest for revenue teams that want conversation capture linked to CRM updates, repeatable call evaluation and deal-related outputs. Sales leaders may value configurable coaching criteria; RevOps may find the CRM integrations and auto-logging useful; reps can use summaries and follow-up emails to keep work moving. A general user seeking only occasional recording is less likely to need the sales-specific features, and the Basic quota may be too tight for sustained use.

Pros and cons

• Pro: Calls can be recorded without joining as a meeting participant, with a visible bot option also available.
• Pro: Scorecards can use established sales frameworks or team-defined criteria, supporting coaching tailored to a team's process.
• Pro: CRM, meeting, communication and productivity integrations connect capture to a wider sales workflow.
• Pro: EU hosting, GDPR compliance, SOC 2 Type II certification and a no-training-on-customer-data policy address common enterprise security concerns.
• Con: Basic is capped at 10 videos per user, 300 total minutes, five licenses and three months of storage, limiting its usefulness for ongoing team recording.
• Con: Paid plans are billed annually, and AI credits are capped per seat per month on Pro, Business and Enterprise.
• Con: The most advanced outputs—coaching, forecasting, account scoring and contact insights—are divided across higher-priced tiers.

Alternatives

Consider Fellow if a free starting point with five lifetime AI notes per user is a better fit. JOEY is another freemium option if you want to compare a tool with a free plan. Choose Callwrap if its free Starter plan's 20 calls per month, transcripts, AI summaries, follow-up emails and auto tasks match your needs. FollowUpThen is a simpler alternative when the priority is email follow-up, with 50 active followups per month on its free plan.

TrackerSuite Sales Tracker may suit teams looking for a sales tracker with a free plan for up to five users. Avoma is worth comparing if annual pricing in USD and free view-only seats are relevant: its Startup plan is $19 a month, billed annually, with up to 25 paid seats and unlimited free view-only seats. CloseFlow is an alternative to consider for its 30-day all-access free account period. Sybill offers a free plan with 500 credits per week per user, 20 AI meeting summaries and briefs per month, three months of storage, and unlimited recordings and transcripts.

For category browsing, see Sales Follow-Up Software, Video Messaging Software, AI Screen Recorders and Screen Recording Software.

Verdict

Claap is a strong choice for revenue teams that want recordings to drive CRM updates, structured coaching and deal analysis in one workflow. Its flexible capture and sales-specific features are the main reasons to choose it; look elsewhere if you need inexpensive, uncapped recording, since Basic is tightly limited and meaningful sales capabilities require an annual paid plan.