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Boulevard

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Boulevard's own site

What Boulevard is

Boulevard combines online appointment scheduling, client messaging, marketing, and payments for appointment-based self-care businesses. It provides booking pages, two-way calendar synchronization, automated reminders, and payment collection. Precision Scheduling is designed to optimize calendars and reduce appointment gaps. Its point-of-sale system is built for beauty and wellness brands, while client profiles can store notes, photos, preferences, and other details for staff. Beau, the AI receptionist, can answer calls, provide information or a booking link, capture leads, and hand calls to staff. Boulevard lists salons, medspas, spas, barbers, massage businesses, and nail salons among its users. Integrations include Apple Calendar, Google Calendar, QuickBooks Online, Shopify, Okta SSO, Zapier, Facebook Book Now, and Instagram Book Now. The platform supports role-based permissions and IP restrictions, states HIPAA and Level 1 PCI compliance, and offers its SOC 2 Type 2 report under NDA. Pricing starts at $143/mo, with no free plan.

Who it suits

Boulevard is designed for appointment-based self-care businesses such as salons, spas, medspas, barbers, massage businesses, and nail salons. It suits teams combining bookings, client communication, marketing, and payments.

What it does well

  • Booking pages are included
  • Two-way calendar sync
  • Automated reminders
  • Client profiles store visit details
  • Payment collection and point of sale

What to know first

  • No free plan
  • Pricing starts at $143/mo
  • Payment processing requires listed equipment

Plans

PlanBilled and limitsPrice
Essentials1 location · up to 5 providers · 250 free texts · 1,000 free email blasts · 50 GB storage$143 a month
PremierNormally $293 · Per location · unlimited professionals · 250 free texts · 1,000 free email blasts · 50 GB storage · limited-time offer for new customers; terms apply$234 a month
PrestigeNormally $410 · Per location · includes Forms add-on · 2,500 free texts · 10,000 free email blasts · 100 GB storage · limited-time offer for new customers; terms apply$328 a month
EnterpriseBespoke plan for large, complex operations · enterprise-grade integrations and APIsOn request

As joinblvd.com lists them, read 12 Oct 2026. The maker's own page has the final word.

Verdict

Boulevard brings scheduling, customer records, messaging, marketing, and payments into one platform for self-care businesses. Its integrations, access controls, and compliance claims are useful to review alongside the paid plans and equipment requirements.

Facts from Boulevard's own pages

Access controls
The platform supports role-based permissions and IP restrictions for controlling employee access. · joinblvd.com, 12 Oct 2026
AI receptionist
Beau answers calls, helps callers find information or a booking link, captures leads, and can hand off calls to staff. · joinblvd.com, 12 Oct 2026
Automated reminders
Yes · joinblvd.com, 20 Sept 2026
Booking pages
Yes · joinblvd.com, 20 Sept 2026
Calendar sync
two-way · joinblvd.com, 20 Sept 2026
Client profiles
Client profiles can hold notes, photos, preferences, and other client details for staff to use during visits. · joinblvd.com, 12 Oct 2026
Company
Boulevard says it was originally founded in Los Angeles in 2016 and is now fully remote. · joinblvd.com, 12 Oct 2026
Compliance
Boulevard states that it is HIPAA compliant and will sign a business associate agreement upon request. · joinblvd.com, 12 Oct 2026
Equipment
Boulevard's pricing FAQ says customers need a modern computer or laptop, an iPad, broadband internet, and a Boulevard Duo point-of-sale to process payments. · joinblvd.com, 12 Oct 2026
Free plan
No · joinblvd.com, 20 Sept 2026
Integrations
Listed integrations include Apple Calendar, Google Calendar, QuickBooks Online, Shopify, Okta SSO, Zapier, Facebook Book Now, and Instagram Book Now. · joinblvd.com, 12 Oct 2026
Intended businesses
Boulevard lists salons, medspas, spas, barbers, massage businesses, and nail salons among the businesses it serves. · joinblvd.com, 12 Oct 2026
Payment collection
Yes · joinblvd.com, 20 Sept 2026
Payments
Boulevard offers an all-in-one point-of-sale system designed for beauty and wellness brands. · joinblvd.com, 12 Oct 2026
Payment security
Boulevard says it is Level 1 PCI compliant and tokenizes credit card information in its point-of-sale system. · joinblvd.com, 12 Oct 2026
Product
Boulevard combines online appointment scheduling, messaging, marketing, and payments for appointment-based self-care businesses. · joinblvd.com, 12 Oct 2026
Scheduling
Precision Scheduling is described as a tool to optimize calendars and eliminate appointment gaps. · joinblvd.com, 12 Oct 2026
Security
Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers upon request under NDA. · joinblvd.com, 12 Oct 2026
Support and onboarding
Boulevard says an onboarding specialist helps customers set up locations, services, and staff accounts, with training available through Boulevard Academy. · joinblvd.com, 12 Oct 2026

Where Boulevard stands on Freedom251

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