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Timely

by Timely

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What Timely is

Timely is booking and payment software for businesses that want customers to book through online pages. It supports collecting payments for bookings, two-way calendar syncing, and automated reminders. The service is available on the web, iOS, and Android. Timely, its maker, was founded in 2011 and is headquartered in Wellington, New Zealand. The Build plan costs $26 a month, billed monthly, and includes 100 SMS per month per staff member. Timely has no free plan, and its pricing note includes a 14-day trial. The listed pricing note says from $26 per user per month. For a business comparing the listed plans, the SMS allowance is one specific difference alongside booking pages, payment collection, calendar syncing, and reminders. Choose based on whether those functions and the included monthly SMS allowance fit the business’s needs.

Who it suits

Timely suits businesses that need online booking pages, booking payments, calendar syncing, and automated reminders. It may fit teams comparing plans by their per-staff SMS allowance.

What it does well

  • Provides online booking pages.
  • Supports booking payment collection.
  • Calendar sync works both ways.
  • Automated reminders are available.
  • Runs on web, iOS, and Android.

What to know first

  • No free plan.
  • Build includes 100 SMS per month per staff.

Limits

The Build plan includes 100 SMS messages per month per staff member. Elevate includes 200 and Innovate 350; Timely has no free plan, and the pricing note provides a 14-day trial.

Plans

PlanBilled and limitsPrice
BuildBilled monthly; per staff · 100 SMS/month · no new client fees · online booking · stock management · in-person and online payments$26 a month
ElevateBilled monthly; per staff · 200 SMS/month · no new client fees · digital consultation forms · client photos/documents · waitlist · targeted SMS campaigns$39 a month
InnovateBilled monthly; per staff · 350 SMS/month · no new client fees · automatic consultation forms · staff targets and performance · VIP services · dedicated SMS number$47 a month

As gettimely.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Timely website
  2. Start the 14-day trial
  3. Choose a paid plan
  4. Use Timely on the web or install its iOS or Android app
  5. Set up booking pages, payment collection, calendar sync, and reminders

Verdict

Timely brings booking pages, payments, calendar syncing, and reminders together across web and mobile platforms. The Build plan has a listed monthly price, while the other two plan prices are not provided.

Questions

Does Timely have a free plan?

No. Timely is a paid service, and its pricing note includes a 14-day trial.

What does the Build plan cost?

Build costs $26 a month, billed monthly, with 100 SMS messages per month per staff member.

Which platforms support Timely?

Timely is available on the web, iOS, and Android.

Can Timely collect booking payments?

Yes. Timely supports payment collection for bookings.

How does calendar sync work?

Calendar synchronization works in two directions.

How many SMS messages do the plans include?

Build includes 100 SMS per staff member monthly, Elevate 200, and Innovate 350.

Facts from Timely's own pages

Accounting integrations
Timely materials identify Xero, MYOB and QuickBooks as accounting integrations. · gettimely.com, 15 Oct 2026
Appointment management
The system provides a customizable appointment calendar, staff availability controls and tools to reduce calendar gaps. · gettimely.com, 15 Oct 2026
Automated reminders
Yes · gettimely.com, 21 Sept 2026
Booking pages
Yes · gettimely.com, 21 Sept 2026
Calendar sync
two-way · gettimely.com, 21 Sept 2026
Client records
Client profiles can contain notes, photos, documents, appointment history and personalized communications. · gettimely.com, 15 Oct 2026
Company founding
LinkedIn lists Timely as founded in 2012. · linkedin.com, 15 Oct 2026
Company size and headquarters
LinkedIn lists Timely at 51–200 employees with headquarters in Dunedin, Otago. · linkedin.com, 15 Oct 2026
Digital consultations
Timely Consult lets salons create or customize electronic consultation forms and send them before appointments. · nextjs.stage.gettimely.com, 15 Oct 2026
Founded
2011 · gettimely.com, 28 Sept 2026
Free plan
No · gettimely.com, 21 Sept 2026
Google Calendar integration
The Google Calendar connection supports two-way synchronization of Timely appointments and Google events, including staff calendars. · gettimely.com, 15 Oct 2026
Headquarters
Wellington, New Zealand · gettimely.com, 28 Sept 2026
Inventory
Timely includes stock and inventory management with remote stock visibility and a scanner-based Stock app. · gettimely.com, 15 Oct 2026
Legal name and owner
Crunchbase identifies the legal name as Timely Limited and lists EverCommerce as its acquirer and parent organization. · crunchbase.com, 15 Oct 2026
License and hosting
Terms grant customers limited, non-exclusive access to Timely web, native iOS and Android PWA services, indicating proprietary hosted software rather than open-source software. · gettimely.com, 15 Oct 2026
Limit: Android app reliability
Google Play reviews include complaints that the Android app redirects users to the Play Store and fails to load reliably. · play.google.com, 15 Oct 2026
Limit: Apple app calendar
An Apple App Store reviewer complains that the iPad calendar shows only three days and limited hours at once. · apps.apple.com, 15 Oct 2026
Limit: booking bugs
GetApp reviews include reports of bugs and available appointment slots not appearing correctly for clients. · getapp.com, 15 Oct 2026
Limit: pricing and reporting
GetApp reviewers report that costs can rise with additional users or add-ons and that reporting is less advanced than some alternatives. · getapp.com, 15 Oct 2026
Mailchimp integration
Mailchimp integration supports client segmentation using spending, last booking and birth-date data for targeted campaigns. · gettimely.com, 15 Oct 2026
Marketing
Marketing tools include SMS and email campaigns, automated follow-ups, review requests, loyalty features and promotions. · gettimely.com, 15 Oct 2026
Multi-location staff
Managers can control staff permissions and operate multiple locations through the cloud service. · gettimely.com, 15 Oct 2026
Online booking
Clients can book appointments online 24/7, including through Instagram, Facebook and Messenger buttons. · gettimely.com, 15 Oct 2026

Where Timely stands on Freedom251

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