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ASAPP Interaction Intelligence

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What ASAPP Interaction Intelligence is

ASAPP Interaction Intelligence is an enterprise customer experience product that builds a lasting customer record by joining intent, conversation, and context. Its Insights Agent lets operators ask questions in plain language and returns findings supported by customer quotes, which can be sent to teams for action. A governed data model connects intents with the steps taken, systems involved, outcomes, approvals, and timestamps. The product can load relevant context from a CRM or another key system into a live conversation. Its analytics examine repeat contacts, customer drop-offs, and lengthy calls, then recommend fixes and automations with measured impact. Teams can also trigger follow-ups or preventive outreach when an intent is unresolved or a system failure occurs. ASAPP CXP supports voice through SIP and PSTN call transfer, as well as chat and web messaging. It connects with contact center, CRM, ERP, ticketing, and data platforms through APIs, a Web SDK, MCP/A2A, and prebuilt connectors. Governance features support approvals for risky steps, lineage, and safe data use across teams and channels. ASAPP lists MFA and SSO, intrusion monitoring, vulnerability management, third-party penetration tests, zero data retention, and PII redaction before storage. It says customer data is used to provide that customer’s service and not to train models for other companies. The company presents CXP for large, demanding contact centers. Pricing is on request, and the product page offers a demo and product tour.

Who it suits

ASAPP Interaction Intelligence suits enterprise customer experience operations and large contact centers that need customer context, interaction analysis, and governed workflows. It is aimed at teams working across voice, chat, web messaging, and connected business systems.

What it does well

Combines customer intent, conversation, and context in a unified record.
Insights Agent returns findings supported by customer quotes.
Analyzes repeat interactions, drop-offs, and long calls.
Supports voice, chat, and web messaging.
Lists MFA, SSO, PII redaction, and zero data retention.

What to know first

Pricing is on request.
The product page offers a demo and tour but states no trial terms.
The product is presented for enterprise customer experience operations.

Getting started

Visit the Interaction Intelligence product page.
Request a demo or take the product tour.
Discuss connections to your contact center, CRM, ERP, ticketing, or data platforms.
Choose integration methods such as APIs, Web SDK, MCP/A2A, or prebuilt connectors.

Verdict

Pick ASAPP Interaction Intelligence if your contact center needs governed customer records, interaction analysis, and proactive follow-up across channels. Look elsewhere if you need published pricing or trial terms before requesting a demo.

Questions

How much does ASAPP Interaction Intelligence cost?

Pricing is on request. The product page offers a demo and product tour.

Is there a free plan or trial?

The product page states neither a free plan nor trial terms.

Which channels does ASAPP CXP support?

It supports voice through SIP and PSTN call transfer, plus chat and web messaging.

What systems can it connect to?

It connects to CCaaS, CRM, ERP, ticketing, and data platforms. Options include APIs, a Web SDK, MCP/A2A, and prebuilt connectors.

How does ASAPP say it uses customer data?

ASAPP says data is used only to provide that customer’s service and is not used to train models for other companies.

What compliance standards does ASAPP list?

Its Trust Center lists SOC 2 Type 2, PCI DSS v4.0.1, and HITRUST, and says it aligns with GDPR and CCPA.

Facts from ASAPP Interaction Intelligence's own pages

Availability and pricing: The product site offers a demo and product tour; the pages reviewed do not state a price or trial duration. · asapp.com, 10 Oct 2026
Channels: The integrations page lists voice via SIP or PSTN call transfer, plus chat through messaging and web. · asapp.com, 10 Oct 2026
Channels and systems: ASAPP CXP supports voice via SIP and PSTN call transfer, chat and web messaging, and connects to CCaaS, CRM, ERP, ticketing, and data platforms. · asapp.com, 4 Oct 2026
Company and founding: ASAPP's company page says Gustavo Sapoznik founded the company in June 2015 to build AI for customer service. · asapp.com, 10 Oct 2026
Compliance: ASAPP’s Trust Center lists SOC 2 Type 2, PCI DSS v4.0.1, and HITRUST, and says it aligns with GDPR and CCPA. · trust.asapp.com, 4 Oct 2026
Context and memory: The product preloads relevant customer context from a CRM or other key system into a live conversation. · asapp.com, 4 Oct 2026
Context injection: The product preloads relevant customer context from a CRM or another key system into a live conversation. · asapp.com, 10 Oct 2026
Data handling: ASAPP says customer data is used only to provide the service and is not used to train models for other companies. · asapp.com, 10 Oct 2026
Data use: ASAPP states customer data is used only to provide that customer’s service and is never used to train models for other companies. · asapp.com, 4 Oct 2026
Founded: 2015 · asapp.com, 28 Sept 2026
Governance: Its policy layer supports approvals for risky steps, lineage, and safe data use across teams and channels. · asapp.com, 10 Oct 2026
Headquarters: New York, New York, USA · asapp.com, 28 Sept 2026
Human oversight: The Human-in-the-Loop Agent workflow lets humans observe, approve, or override AI responses during interactions. · asapp.com, 10 Oct 2026
Insights Agent: Operators can ask questions in plain language and receive findings backed by customer quotes. · asapp.com, 10 Oct 2026
Integration methods: Integration options include APIs, Web SDK, MCP/A2A, and prebuilt connectors. · asapp.com, 4 Oct 2026
Integration options: ASAPP CXP lists APIs, Web SDK, MCP/A2A, and prebuilt connectors, and says it works with existing systems and APIs. · asapp.com, 10 Oct 2026
Intended customers: ASAPP describes serving large, demanding contact centers and presents CXP for enterprise customer experience operations. · asapp.com, 4 Oct 2026
Pricing and access: The product page offers a demo and product tour; it does not state a price or trial terms. · asapp.com, 4 Oct 2026
Proactive orchestration: It can trigger follow-ups and preventive outreach based on unresolved intents or system failures. · asapp.com, 10 Oct 2026
Proactive outreach: The product can trigger follow-ups and preventive outreach based on unresolved intents or system failures. · asapp.com, 4 Oct 2026
Product purpose: Interaction Intelligence creates a single, lifelong customer record with information from intent, conversations, and context. · asapp.com, 10 Oct 2026
Root-cause analytics: It identifies drivers of repeat interactions, drop-offs, and long calls, and recommends fixes and automations with measured impact. · asapp.com, 10 Oct 2026
Security certifications: ASAPP's Trust Center states it maintains SOC 2 Type II and PCI DSS certifications and aligns with GDPR and CCPA. · trust.asapp.com, 10 Oct 2026
Security controls: The product page lists MFA and SSO integration, intrusion monitoring, vulnerability management, third-party penetration tests, zero data retention, and PII redaction before storage. · asapp.com, 10 Oct 2026

Where ASAPP Interaction Intelligence stands on Freedom251

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