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Act!
by Act!

What Act! is
Act! is customer relationship management software for organizing sales activity and customer outreach. Its visual sales pipeline gives teams a way to track opportunities, while email sync and marketing automation support communication with customers. AI features and a mobile app are also included. Act! is available through the web and on iOS and Android.
The product is paid, with no free plan, and offers a 14-day trial. All three listed plans are billed annually. Act! Advantage Standard costs $30 a month and includes 2,500 email sends per month and 15 GB of cloud storage. Advantage Professional costs $45 a month, with 25,000 email sends per month and 25 GB of storage. Advantage Ultimate costs $60 a month and includes 50,000 email sends per month and 35 GB of storage. The maker, Act!, was founded in 1987 and is headquartered in Scottsdale, Arizona, USA.
Who it suits
Act! suits teams that want to manage sales opportunities alongside customer email and marketing activity. Its web, iOS, and Android access may suit teams that need to use the product across browser and mobile devices.
What it does well
- Visual sales pipeline for tracking opportunities
- Email sync and marketing automation are included
- AI features are included
- Available on web, iOS, and Android
- Three annual plans include stated email and storage allowances
What to know first
- No free plan
- The trial lasts 14 days
- Plans are billed annually
Limits
The lowest-priced plan, Act! Advantage Standard, costs $30 a month billed annually and includes 2,500 email sends per month and 15 GB of cloud storage. There is no free plan; the trial lasts 14 days.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Act! Advantage Standard | billed annually · 2,500 email sends per month · 15 GB cloud storage | $30 a month |
| Act! Advantage Professional | billed annually · 25,000 email sends per month · 25 GB cloud storage | $45 a month |
| Act! Advantage Ultimate | billed annually · 50,000 email sends per month · 35 GB cloud storage | $60 a month |
As act.com lists them, read 22 Sept 2026. The maker's own page has the final word.
Getting started
- Visit the Act! website
- Choose an annual Act! Advantage plan
- Start the 14-day trial
- Access Act! on the web or use its iOS or Android app
Verdict
Choose Act! if your team wants a sales pipeline, email sync, marketing automation, and mobile access in one CRM. Look elsewhere if you need a free plan or a listed billing option other than annual.
Questions
Is Act! free?
No. Act! has no free plan, but it offers a 14-day trial.
How much does Act! cost?
Act! Advantage Standard is $30 a month billed annually. Professional is $45 a month and Ultimate is $60 a month; both are billed annually.
What do the Act! plans include?
Standard includes 2,500 email sends per month and 15 GB of cloud storage. Professional includes 25,000 sends and 25 GB, while Ultimate includes 50,000 sends and 35 GB.
Which platforms support Act!?
Act! is available on the web, iOS, and Android.
Is Act! open source?
No, Act! is not open source.
Who makes Act!?
Act! is made by Act!, founded in 1987 and headquartered in Scottsdale, Arizona, USA.
Facts from Act!'s own pages
- AI features
- Yes · act.com, 22 Sept 2026
- Email sync
- Yes · act.com, 22 Sept 2026
- Founded
- 1987 · act.com, 28 Sept 2026
- Free plan
- No · act.com, 22 Sept 2026
- Free trial
- Yes · act.com, 22 Sept 2026
- Headquarters
- Scottsdale, Arizona, USA · act.com, 28 Sept 2026
- Marketing automation
- Yes · act.com, 22 Sept 2026
- Mobile app
- Yes · act.com, 22 Sept 2026
- Open source
- No · act.com, 22 Sept 2026
- Visual sales pipeline
- Yes · act.com, 22 Sept 2026
- Paid from
- 30 · act.com, 22 Sept 2026
Where Act! stands on Freedom251
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