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Huntress is a cybersecurity company built around a managed security platform and a Security Operations Center (SOC). It started with a strong managed-service-provider (MSP) focus, but now also sells to companies’ internal IT and security teams. Its portfolio spans managed endpoint detection and response, identity threat detection and response, security awareness training, security information and event management, and identity security posture management.
That expansion is changing both what Huntress can cover and how it sells. A Built In article published August 26, 2026 reports that the company’s Internal IT & Security annual recurring revenue grew from about $40 million in 2022 to $250 million in 2026, while 70% of signals entering its SOC were described as identity-related. Here is what those figures, the product timeline and the sales model mean for prospective buyers.
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What does Huntress do?
Huntress provides managed cybersecurity services in which its platform and SOC help monitor, investigate and respond to threats. The company sells through MSPs and also works directly with internal IT and security departments. The practical distinction is that Huntress is not presented merely as software that a customer installs and operates alone; its model combines security products with access to a professional operations team.
That approach is aimed at organizations that need continuous detection and response but do not want to build every SOC function internally. An MSP can use Huntress as part of services delivered to its customers, while an internal security team can purchase the platform directly and use the SOC as an extension of its own staff. The exact division of responsibilities, escalation process and service-level commitments are not specified in the cited article, so buyers should confirm those points during procurement.
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What products does Huntress offer?
Huntress’s portfolio now covers endpoint, identity, user awareness, security analytics and identity posture. The Built In article names five product categories and says the overall suite has expanded to six solutions; the passage does not separately identify the sixth solution. The named categories are:
| Product category | Primary coverage | Milestone identified in the article | Typical operational question |
|---|---|---|---|
| Managed Endpoint Detection and Response (Managed EDR) | Threat detection and response on endpoints | Not stated in the article | What is happening on a workstation or server, and what response is needed? |
| Identity Threat Detection and Response (ITDR) | Threats involving identities, credentials and account activity | Added in 2023 | Is an account being abused, compromised or used in a suspicious way? |
| Security Awareness Training | Employee education and awareness activities | Added in 2022 through the Curricula acquisition | How can users recognize and avoid common security risks? |
| Security Information and Event Management (SIEM) | Collection and analysis of security events and logs | Added in 2024 | What does activity across systems reveal when events are correlated? |
| Identity Security Posture Management (ISPM) | Visibility into identity-related weaknesses and configuration posture | Added in 2026 | Where are identity controls or configurations creating avoidable exposure? |
The sequence matters. Endpoint monitoring is only one part of an attack path; identity abuse, user behavior, log correlation and configuration weaknesses can all contribute to an incident. By adding identity and analytics capabilities around its original endpoint focus, Huntress is positioning the platform to cover more stages of detection and prevention.
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Why the product count needs clarification
The article describes a six-solution suite but lists five named categories in the discussion. That is a terminology issue rather than proof of a missing product. A buyer should ask for the current product list, which modules are included in a proposed package, and whether “Huntress MDR” is counted as a product, a service layer or the umbrella for the portfolio.
What is Huntress MDR?
Huntress MDR refers to managed detection and response delivered through the company’s platform and SOC. In practical terms, MDR combines telemetry from protected environments with human-led security operations that can investigate suspicious activity and guide or perform response actions under the agreed service model.
The SOC is central to the value proposition. Customers are not simply receiving a dashboard and being left to interpret every alert; the operating model is designed to add analysts who can review signals and help determine which events require action. The article does not publish response-time guarantees, staffing ratios, retention periods, integrations, supported operating systems or pricing, so those details must be verified for the edition and deployment a customer is considering.
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How MDR differs from buying separate tools
- Tool-only approach: The customer buys software and supplies its own continuous monitoring, triage and incident process.
- MDR approach: The customer receives technology plus a managed SOC function, with the precise handoff between Huntress, an MSP or an internal team defined in the contract.
- Hybrid approach: An internal security team keeps ownership of investigations while using Huntress analysts for additional coverage or escalation.
None of these arrangements is automatically best. The right choice depends on whether the customer needs more technology, more analyst capacity, or both.
How did Huntress expand beyond endpoint security?
Huntress’s product expansion followed a roughly annual sequence of additions: Security Awareness Training in 2022, ITDR in 2023, SIEM in 2024 and ISPM in 2026. The 2022 training capability came through the acquisition of Curricula. This progression moved the portfolio from endpoint-centered detection toward a broader set of controls and signals.
- 2022 — Security Awareness Training: The Curricula acquisition added a user-focused layer addressing security education.
- 2023 — Identity Threat Detection and Response: Identity became an explicit detection domain rather than only a supporting data source.
- 2024 — SIEM: Security event and log analysis broadened the platform’s ability to correlate activity across systems.
- 2026 — Identity Security Posture Management: The newest named addition addresses identity weaknesses and configuration posture, not only active incidents.
The timeline also explains why sales roles now need broader technical fluency. An account executive discussing endpoint response may also need to understand identity telemetry, awareness programs, SIEM workflows and posture findings. Huntress has added sales engineering and professional-development support to handle that complexity.
How is Huntress scaling its sales team?
Huntress is scaling sales by combining a broader product portfolio with more technical support and structured enablement. The company’s Internal IT & Security motion began about four years before the article’s August 26, 2026 publication, and the article says that motion contributes multi-millions of dollars in annual revenue capture.
| Reported measure | Figure | Qualification |
|---|---|---|
| Internal IT & Security annual recurring revenue in 2022 | About $40 million | Reported by Huntress Account Executive II Brett Sklena |
| Internal IT & Security annual recurring revenue in 2026 | $250 million | Reported by Brett Sklena; this is the internal-IT motion, not stated as total company revenue |
| Identity-related signals entering the SOC | 70% | Reported by Huntress Account Executive II Sean Bizjack in 2026 |
The revenue figures indicate a substantial expansion of direct selling to internal technology and security departments. They should not be read as a forecast, valuation or total Huntress revenue figure. They describe the annual recurring revenue associated with the specific Internal IT & Security motion.
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What support do account executives receive?
The article identifies several mechanisms Huntress uses to help sales staff handle increasingly technical deals:
- Sales engineers: They provide technical explanations, answer customer questions and share practical anecdotes from security work.
- Professional-development funds: Employees receive resources intended to support continuing skill development.
- BetterUp coaching memberships: Coaching is used as part of individual development rather than relying solely on product training.
- Gong deal analysis: Conversation and deal-review capabilities help teams examine sales interactions and improve execution.
- Momentum workflow assistance: Workflow support helps account executives manage the process around opportunities.
- In-person meetups: Face-to-face gatherings reinforce collaboration and information sharing across the sales organization.
This mix is notable because it treats sales productivity as both a technical and an organizational problem. Sales engineers address customer-level questions, while coaching, analysis and workflow tools help representatives improve how they prepare, communicate and move deals forward.
Does Huntress sell directly to internal IT teams?
Yes. Huntress continues to sell through MSPs, but it also has a direct Internal IT & Security motion for companies’ own IT and security departments. That motion began approximately four years before August 2026 and, according to the article, had grown to $250 million in annual recurring revenue by 2026.
The two routes can lead to different buying experiences:
| Buying route | Who contracts or operates the service | Questions to resolve |
|---|---|---|
| Through an MSP | An MSP incorporates Huntress into services delivered to its customers | Who receives alerts, who approves response actions, and how are costs passed through? |
| Direct to internal IT or security | The organization’s own team works with Huntress and its SOC | Which responsibilities remain in-house, and how does Huntress integrate with existing incident procedures? |
Neither channel is inherently superior. An MSP may be useful when an organization already outsources infrastructure or security operations. Direct purchase may be more appropriate when a security team wants contractual control, a direct vendor relationship or a defined extension to its existing SOC. The cited article does not publish channel-specific pricing, minimum seat counts or contract terms.
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Why does identity matter so much in Huntress’s SOC?
Sean Bizjack is quoted as saying that 70% of signals entering Huntress’s SOC are identity-related. That proportion indicates that account activity, credentials and identity configuration are major sources of security telemetry for the service, rather than a niche add-on to endpoint monitoring.
For a buyer, the implication is to evaluate identity coverage as carefully as endpoint coverage. Ask which identity providers and directories are supported, what events are collected, how suspicious behavior is distinguished from legitimate administrative work, and who is responsible for resetting credentials or containing an account. The 70% figure is a company-reported 2026 observation; it is not a universal measurement for every customer environment or every SOC.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How should buyers evaluate Huntress products and the two sales motions?
Start with threat coverage and operating responsibility, then evaluate the commercial route. A concise framework is:
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- Define the operator: Decide whether your internal team, an MSP, Huntress’s SOC or a combination will triage alerts and authorize response actions.
- Confirm data and integrations: Request the supported systems, telemetry sources, retention periods and integration documentation for the specific products proposed.
- Clarify packaging: Reconcile the “six solutions” description with the named products and identify what is included, optional or sold separately.
- Set success measures: Agree on measurable outcomes such as reduced investigation workload, faster escalation, improved identity hygiene or greater training completion.
- Review commercial terms: Obtain current pricing, contract duration, renewal rules, user or endpoint calculations and any MSP-specific conditions directly from the seller.
The source article provides no competitor comparison. Buyers should therefore compare offerings using the same dimensions: capability and threat coverage, target buyer and channel, degree of managed SOC involvement, onboarding effort and sales enablement.
What does Huntress say about its culture and mission?
Brett Sklena describes the culture as “inclusive, collaborative and transparent” despite the company’s growth. He also says, “Huntress will never stop building for the 99 percent and fighting for those that need the most help.” Sean Bizjack frames the customer approach this way: “At the end of the day, it’s about helping people, not selling them something they don’t need.”
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Those statements are company and employee perspectives, not independent performance measurements. They do, however, explain the positioning behind the product and sales expansion: make managed security accessible to organizations that may not have the budget or staff to reproduce an enterprise SOC on their own.
What is established—and what still needs verification?
The 2026 account of Huntress establishes a broader portfolio, a direct internal-IT sales channel, strong reported growth in that channel and a major identity component in SOC telemetry. It does not establish public pricing, exact service-level agreements, product limits, deployment requirements, response guarantees or a side-by-side ranking against other cybersecurity vendors.
Before signing, request current technical and contractual documentation. In particular, verify the exact products in scope, the definition of a monitored asset or user, how incidents are escalated, what actions Huntress or an MSP may take without approval, and how the service fits your existing identity, endpoint and SIEM tools.
Frequently Asked Questions
What should a security leader ask during a Huntress demonstration?
Ask the presenter to walk through a complete alert from initial signal to investigation, customer notification and remediation. Also request a clear responsibility matrix showing which actions belong to Huntress, an MSP and your internal team.
Can Huntress replace an organization’s entire security team?
The available account describes Huntress as a managed SOC-backed platform, not as a guarantee that every internal security function can be eliminated. Organizations still need ownership for governance, risk decisions, business continuity and changes that require local authority.
How can a company check whether the identity focus fits its environment?
Inventory the identity providers, directories, privileged accounts and authentication systems that matter most to your business, then ask which of those sources Huntress can monitor. Request examples of the identity events the service can investigate and the actions available when an account is suspected of compromise.
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Are all Huntress capabilities sold as one bundle?
The cited article does not specify packaging or licensing. Because it names five categories while describing a six-solution suite, obtain a current SKU or service description and confirm which modules, users, endpoints and SOC functions are included.
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