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Best Copywriting Tools in 2026

Copywriting tools are software for producing written copy. This list is for people choosing a tool on a budget, including readers who want a free plan, a trial, or open-source code.

  1. 1

    Bertha AI

    by Bertha AI
    Free plan Open source ExtensionSelf-hostedWeb

    Bertha AI's listed writing, image and collaboration features covered a broad range of content work, with defined Free and Pro allowances.

    9.1 Free plan · paid from $20/mo Visit site
  2. 2

    Botowski

    Free plan APIWeb

    Botowski combines broad writing templates with long-form, chatbot, SEO, and e-commerce tools.

    7.3 Free plan · paid from $19/mo Visit site
  3. 3

    Copy.ai

    by Copy.ai
    Free plan APIWeb

    Choose Copy.ai if your team wants one platform for go-to-market workflows, sales prospecting, and marketing content, with integrations and brand voice controls.

    7.2 Free plan · paid from $24/mo (annual) Visit site
  4. 4

    Copylime

    Free plan ExtensionWeb

    Copylime combines long-form, SEO, advertising, email, and website writing tools in a web service with a browser extension.

    7.2 Free plan · paid from $10 Visit site
  5. 5

    Describely

    by Describely
    Free plan APIWeb

    Describely combines catalog enrichment, listing generation and publishing with commerce integrations and brand rules. Review its product limits and import requirements before choosing a plan.

    7.2 Free plan · paid from $0.75 Visit site
  6. 6

    Lex

    Free plan APIiPhoneWeb

    Lex brings AI writing assistance and document collaboration together, with custom context and a Kit integration.

    7.2 Free plan · pricing on request Visit site
  7. 7

    Regie.ai

    by Regie.ai
    Free plan AndroidExtensioniPhone+1

    RegieGO combines prospecting research, personalized drafting, and phone, email, and LinkedIn plays in one workspace.

    7.2 Free plan · paid from $49/mo Visit site
  8. 8

    Lavender

    Free plan ExtensionWeb

    Lavender offers email coaching and personalization, with separate plan limits and team-focused capabilities.

    7.1 Free plan · paid from $27/user/mo (annual) · 7-day trial Visit site
  9. 9

    Simplified

    Free plan AndroidAPIExtension+2

    Choose Simplified if you want presentation design, templates, brand kit controls, and real-time collaboration in a web or mobile app.

    7.1 Free plan · paid from $79/mo Visit site
  10. 10

    Moonbeam

    by Moonbeam
    Free plan ExtensionWeb
    7.0 Free plan · paid from $49/user/mo (annual) Visit site
  11. 11

    Rytr

    Free plan APIExtensionWeb

    Rytr combines short-form writing tools with tone matching, plagiarism checks and an API. The free plan has a monthly character cap; paid plans start at $7.50 a month.

    7.0 Free plan · paid from $7.50/mo Visit site
  12. 12

    Wordtune

    Free plan APIExtensioniPhone+1

    Wordtune offers rewriting, tone adjustments, grammar checks, and summaries, with usage limits on its free plan.

    7.0 Free plan · paid from $6.99/mo (annual) · 3-day trial Visit site
  13. 13

    Writecream

    Free plan AndroidAPIExtension+3

    Writecream brings SEO drafting, outreach, and other content tools into one platform, with free and paid plans. Its plan limits and prices help distinguish the free option from the paid tiers.

    7.0 Free plan · paid from $29/mo Visit site
  14. 14

    StoryLab.ai

    by StoryLab.ai
    Free plan Web

    StoryLab.ai combines many marketing formats with templates, SEO support, and collaboration in a browser tool. The main choice is whether the free or paid run allowance fits your publishing volume.

    6.7 Free plan · paid from $15/mo Visit site
  15. 15

    Texta

    Free plan Web
    6.6 Free plan · paid from $49/mo Visit site
  16. 16

    Anyword

    by Anyword
    Free trial APIExtensionWeb

    Choose Anyword if your team wants content generation alongside brand controls and performance prediction. Look elsewhere if you need a free plan or Starter's one-seat limit is too restrictive.

    6.5 From $39/mo (annual) · 7-day trial Visit site
  17. 17

    Article Forge

    by Article Forge
    Free trial APIWeb

    Pick Article Forge for browser-based, multilingual long-form writing with SEO tools, collaboration, and native integrations. The five-day trial offers a short evaluation period.

    6.3 From $13/user/mo (annual) · 5-day trial Visit site
  18. 18

    ClosersCopy

    by ClosersCopy
    Paid AndroidExtensioniPhone+1

    Choose ClosersCopy if you need copywriting, SEO tools, and a plan sized for individual or team use.

    6.0 From $49.99/mo Visit site
  19. 19

    Hypotenuse AI

    Free trial APIWeb

    Hypotenuse AI combines catalog enrichment, content generation, image tools, and ranking monitoring for ecommerce workflows.

    6.0 Pricing on request Visit site
  20. 20

    WRITER

    by WRITER
    Free trial APIExtensionMac+2

    Choose WRITER if your work combines long-form writing with SEO, collaboration or brand voice controls.

    5.8 Free plan · 14-day trial Visit site
  21. 21

    ContentBot

    by ContentBot
    Paid ExtensionWeb

    Choose ContentBot if you need AI blog writing alongside automated workflows, CSV imports, or landing page copy generation.

    5.6 From $0.50 · 7-day trial Visit site
  22. 22

    Persado

    by Persado
    Paid APIExtensionWeb

    Choose Persado if your marketing work includes landing pages, ads, or sales emails and brand voice controls are useful. Look elsewhere if you need a stated price upfront or a platform beyond the web.

    5.5 Pricing on request · 30-day trial Visit site
  23. 23

    Unbounce

    by Unbounce
    Free trial Web

    Unbounce combines page creation, conversion testing, AI copy assistance, and targeted onsite elements in a web platform.

    5.5 From $22/mo (annual) · 14-day trial Visit site
  24. 24

    Writesonic

    by Writesonic
    Free trial Web

    Writesonic combines content generation features with SEO audits, collaboration, and integrations on the web.

    5.4 From $79/mo (annual) · 7-day trial Visit site
  25. 25

    Jasper

    by Jasper
    Paid Web

    Jasper combines writing, SEO, language, brand, and collaboration tools in a browser-based service. Its paid plans differ clearly, while Business pricing requires a separate arrangement.

    5.3 From $59/user/mo (annual) · 7-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Look at free-plan availability, starting paid prices, template choices, long-form editing, brand voice controls, language coverage, plagiarism checks, team seats, and platform support. When access to code is important, review the licence before deciding.

Questions

Are free plans available for copywriting tools?

A free plan is available from items on this list. Check the listing and plan terms to see what you can use without paying.

Can I test a copywriting tool before subscribing?

A free trial is available from items on this list. Trial length and access depend on the tool; Lavender is listed with a 7-day trial.

Do any listed tools provide open-source code?

Open-source code is available from items on this list. Check a tool's licence if reading or changing the code is important.

Which features should I compare between tools?

Review free-plan availability, starting price, copy templates, long-form editing, brand voice controls, supported languages, plagiarism checking, and team seats.

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