Lavender

What Lavender is

Lavender helps users analyze and personalize email, with an Email Coach that scores messages and templates, suggests improvements, and uses AI to address issues that may hurt replies. Its Personalization Assistant brings prospect data into the inbox and suggests ways to tailor messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working, and where people need help. Lavender is available on the web and as a browser extension. The free Basic plan allows analysis of 5 emails per month and personalization of 5 emails per month. Starter costs $27 a month, billed annually, and includes unlimited emails and personalization, unlimited AI recommendations, an AI Email Writer, chat support, and multi-inbox support. Individual Pro costs $45 a month, billed annually, and adds integrations, priority support, and a dedicated customer success manager. Team Plan costs $89 a month, billed annually, and lists a Coaching Dashboard, aggregated email analytics, accelerated dynamic scoring, and human-led coaching programs. A seven-day trial includes all integrations and requires no credit card. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. Lavender says it is SOC 2 Type 2 certified and GDPR compliant, and that email content is deleted after analysis and assistance.

Who it suits

Lavender describes its Email Coach for SDRs and account executives; recruiters, jobseekers, and customer success managers may also benefit. Its team dashboard and coaching features may suit managers supporting email teams.

Limits

Basic allows analysis of five emails per month and personalization of five emails per month. The trial lasts seven days; Lavender says it includes all integrations.

Getting started

1. Open lavender.ai.
2. Use the web version or install the browser extension from the Chrome Web Store.
3. Choose the free Basic plan or a paid plan.
4. Start the seven-day trial for access to all integrations; no credit card is required.
5. Connect through Google or Microsoft OAuth sign-in.

Verdict

Lavender offers email coaching and personalization, with separate plan limits and team-focused capabilities. The free plan is constrained to five analyses and five personalized emails monthly; paid plans add broader features.