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Whitespark Reputation Builder
What Whitespark Reputation Builder is
Whitespark Reputation Builder is a paid web platform for requesting, monitoring, responding to, and displaying customer reviews. It monitors more than 100 review sites, including Google, Facebook, and BBB, and supports Google Q&A monitoring. Users can reply directly to Google Reviews and Facebook Recommendations. Automated branded requests and reminders can be sent by email or SMS through Ultimate, Review, or Direct modes; Direct mode is recommended only for businesses with a known NPS above 80. Alongside third-party reviews, the service collects Net Promoter Scores, surveys, and first-party feedback. Review Widget, Conversion Pop-up, and Review Badge tools showcase reviews on a business website. Reports include filters, PDF and CSV exports, and automated email delivery. The PRO plan costs $79 a month per location and includes 3,000 email requests, up to 3,500 new customers monthly, 300 SMS credits, and monitoring on 10 sites. A 14-day trial supports up to 10 locations. Multi-location plans use custom pricing. Whitespark was founded in Edmonton in 2005.
Who it suits
It suits businesses managing review requests and responses across multiple online sources. Agencies and multi-location organizations can seek customized plans, while the listed PRO plan covers one location.
What it does well
- Monitors over 100 review sites
- Email and SMS review requests
- Direct responses on Google and Facebook
- Review widgets for websites
- PDF, CSV, and emailed reports
What to know first
- No free plan
- PRO plan is limited to one location
- 14-day trial allows up to 10 locations
- Direct mode requires known NPS over 80
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| PRO | Per location, per month · 3,000 email requests (100 per day) · Up to 3,500 new customers per month · 300 SMS text message credits · Monitor reviews on 10 sites | $79 a month |
| MULTI-LOCATION | Custom pricing · For 2 to 1,000’s of locations · Customized plans | On request |
As whitespark.ca lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Whitespark Reputation Builder combines review acquisition, monitoring, response, feedback collection, and website display tools. Its per-location pricing and trial limits matter for organizations managing several locations.
Facts from Whitespark Reputation Builder's own pages
- Company
- Whitespark says it was founded in Edmonton, Alberta, Canada in 2005. · whitespark.ca, 11 Oct 2026
- Customer feedback
- Businesses can collect Net Promoter Score, survey responses, and first-party customer feedback alongside third-party reviews. · whitespark.ca, 11 Oct 2026
- Founded
- 2005 · whitespark.ca, 28 Sept 2026
- Headquarters
- Edmonton, Alberta, Canada · whitespark.ca, 28 Sept 2026
- Integrations
- The product integrates with over 100 online review sites. · whitespark.ca, 11 Oct 2026
- Product purpose
- Reputation Builder helps businesses grow review counts, improve star ratings, and monitor and respond to reviews in one place. · whitespark.ca, 11 Oct 2026
- Reporting
- Its reporting suite includes filters, PDF and CSV exports, and automated report delivery by email. · whitespark.ca, 11 Oct 2026
- Request modes
- It offers Ultimate, Review, and Direct request modes, with Direct mode recommended only for businesses with a known NPS over 80. · whitespark.ca, 11 Oct 2026
- Review monitoring
- It monitors over 100 review sites, including Google, Facebook, and BBB, and supports Google Q&A monitoring. · whitespark.ca, 11 Oct 2026
- Review promotion
- The product offers a Review Widget, Conversion Pop-up, and Review Badge for showcasing reviews on a business website. · whitespark.ca, 11 Oct 2026
- Review requests
- The platform sends automated branded review requests and reminders by email or SMS. · whitespark.ca, 11 Oct 2026
- Review responses
- Users can respond directly to Google Reviews and Facebook Recommendations. · whitespark.ca, 11 Oct 2026
- Security and privacy
- Whitespark says it does not store credit card information on its servers and limits retention of personal information to the period it is needed. · whitespark.ca, 11 Oct 2026
- Support
- Whitespark directs users to its help center and support team for assistance. · whitespark.ca, 11 Oct 2026
- Trial limit
- The 14-day free trial is available for up to 10 locations. · whitespark.ca, 11 Oct 2026
- Who it is for
- The multi-location plan is described as suitable for multi-location and agency businesses with varying needs across locations. · whitespark.ca, 11 Oct 2026
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