Freedom251 › Customer Portal Software
Wayfront
What Wayfront is
Wayfront is paid client portal software for digital agencies selling repeatable, productized services. It combines self-service ordering with workflows that connect checkout, invoices, intake, orders, projects, support, CRM, and reporting on one client record. Agencies can white-label a portal on their own domain with dashboards, files, orders, and invoices. Wayfront says payment can trigger intake, and completed intake can create a project with tasks, owners, due dates, and requirements. The web platform includes a versioned REST API, webhooks, and a CLI for workspace operations and custom workflows. Integrations include Stripe, PayPal, Make, Zapier, ActiveCampaign, Mailchimp, Google Drive, Slack, Claude, and ChatGPT, among others. Customer databases are encrypted in transit and at rest, each customer receives a dedicated database, and infrastructure is hosted on AWS in US N. Virginia. Base costs $99 /mo (annual) or $129 monthly, with a 14-day trial and free onboarding.
Who it suits
Wayfront suits productized digital marketing agencies that need self-service ordering, automated delivery workflows, client portals, and reporting.
What it does well
- White-label portal on a custom domain
- Payment-triggered intake workflows
- Versioned REST API and webhooks
- Dedicated database per customer
- Free onboarding and 14-day trial
What to know first
- No free plan
- Base limits teams to five seats
- Base includes 1TB file storage
- Plus pricing requires a call
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | $249 /mo (yearly); $299 monthly · 10 team seats · 5TB file storage · API add-on | $249 a month |
| Base | $99 /mo (yearly); $129 monthly · 5 team seats · 1TB file storage · unlimited clients · API add-on | $99 a month |
| Plus | Book a call · 50+ team members · API · priority Slack support · custom SLAs · custom automations | On request |
As wayfront.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Verdict
Wayfront brings agency sales, intake, delivery, support, and reporting into a unified client record. Its automation and developer tools fit agencies standardizing repeatable services, while plan limits and paid access require review.
Facts from Wayfront's own pages
- Automation
- Wayfront says payment can start intake automatically and completed intake can create a project with tasks, owners, due dates, and requirements. · wayfront.com, 9 Oct 2026
- Client record
- The platform brings the client portal, checkout, invoices, intake, orders, projects, support, CRM, and reporting together on one client record. · wayfront.com, 9 Oct 2026
- Company
- The company is Client Solutions Ltd, based in Riga, Latvia; its about page says Wayfront was founded in 2014 as Service Provider Pro and rebranded in 2026. · wayfront.com, 9 Oct 2026
- Developer tools
- The developer platform includes a versioned REST API, webhooks, and a CLI for workspace operations and custom workflows. · wayfront.com, 9 Oct 2026
- Founded
- 2014 · wayfront.com, 28 Sept 2026
- Headquarters
- Riga, Latvia · wayfront.com, 28 Sept 2026
- Integrations
- The integrations directory lists Stripe, PayPal, Make, Zapier, ActiveCampaign, Mailchimp, AgencyAnalytics, Google Analytics, Google Drive, Slack, Claude, and ChatGPT, among others. · wayfront.com, 9 Oct 2026
- Intended customers
- Wayfront says it was created for productized digital marketing agencies that need to sell and deliver services at scale. · wayfront.com, 9 Oct 2026
- Limits
- The pricing comparison lists 5 team seats and 1TB file storage for Base, and 10 team seats and 5TB file storage for Pro. · wayfront.com, 9 Oct 2026
- Portal
- Agencies can white-label a client portal on their own domain with dashboards, orders, files, and invoices. · wayfront.com, 9 Oct 2026
- Product
- Wayfront is client portal software for digital agencies selling repeatable productized services, with self-service ordering and automated order-to-delivery workflows. · wayfront.com, 9 Oct 2026
- Security
- Wayfront says customer databases are encrypted at rest and in transit, each customer gets a dedicated database, and infrastructure is hosted on AWS in the US N. Virginia region. · wayfront.com, 9 Oct 2026
- Security audits
- Wayfront says it works with an ISO 27001 certified auditing company to conduct periodic application and infrastructure security tests. · wayfront.com, 9 Oct 2026
- Sign-in
- The security article says clients can use magic links and Google sign-in, while administrators and internal team members need passwords; accounts can enable two-factor authentication. · wayfront.com, 9 Oct 2026
- Support
- Wayfront offers free onboarding and lists priority Slack support for the Plus plan. · wayfront.com, 9 Oct 2026
Where Wayfront stands on Freedom251
- Customer Portal Software#28 of 31
- Professional Services CRM Software#32 of 35