Told

Told combines feedback collection with product guidance for teams that want to survey users and shape their experience in the same platform. It suits product teams working across web and mobile, provided tours are needed only on the web. Its breadth is useful, but the Free plan is restrictive and paid costs rise quickly as usage scales.

Overview

Teams can send surveys in-app, by email, or through shareable links, and create interactive product tours. Feedback can measure NPS or CSAT, use tailored questions, or collect visitor data. Response, score, and completion-rate tracking, plus data export, give teams ways to assess and reuse what they learn. Audience targeting based on user traits, behavior, events, or segments can keep prompts relevant.

For a broader category comparison, see our Product Adoption Software list.

Key features

Surveys and product guidance

Told’s mix of surveys, tours, in-app guides, contextual prompts, and adoption reporting is a practical fit for teams that want to connect user feedback with product adoption work. The maker says teams can build tours and collect in-app feedback without code, lowering the implementation burden for those tasks. NPS, CSAT, personalized questions, and visitor forms cover several feedback purposes, while tracking and export support follow-up analysis.

Targeting and integrations

Targeting can draw on traits, behavior, events, or segments, so teams can focus surveys on particular audiences instead of treating every user alike. Documented connections include webhooks, Make, Zapier, and Segment. The Web SDK supports JavaScript installation via script tag, React, Next.js, GTM, WordPress, Webflow, and Framer, giving web teams several implementation paths.

Security and support

Told lists EU hosting, GDPR compliance, SAML-based SSO, multi-layer encryption, and user permissions. SOC 2 Type II is in progress, rather than a completed certification. The maker says it does not store payment-card information directly and uses Stripe for processing. Support options include an in-app AI chat assistant, email, and a Slack community.

Pricing

Told has a Free plan and a 14-day trial. Free costs nothing and allows one source, one seat, one survey or product tour, and 500 views per month. It also includes two languages and three months of data retention. That is enough to explore a small use case, but the single-seat and single-item caps make it a poor fit for a working team or several concurrent initiatives.

Starter is €59 a month billed monthly, with quarterly and yearly options shown at 56 € and 49 €. It includes three sources, up to three seats, four surveys or tours, 5,000 monthly views, unlimited languages, and six months of retention. It is aimed at small companies gaining momentum; the view allowance and four-item cap still require prioritization.

Expert is €239 a month billed monthly, with quarterly and yearly options at 227 € and 199 €. It raises capacity to unlimited sources, up to 10 seats, 10 surveys or tours, and 25,000 monthly views, with six months of retention and unlimited languages. This is the more suitable tier for organizations scaling research, though the 10-seat and 25,000-view ceilings remain relevant.

Enterprise is €359 a month billed monthly, with quarterly and yearly options at 341 € and 299 €. It offers unlimited sources, seats, surveys or tours, and languages, custom monthly views, and 12 months of retention. High-traffic organizations needing more team capacity may prefer it; custom view limits mean buyers should confirm the allowance they need. The lower tiers trade away capacity and retention, so teams should compare those caps with expected usage before choosing.

Platforms

Told supports web, Android, and iOS apps. Its documented SDKs include Android with Kotlin and iOS with Swift, but product tours are supported for web and not for either mobile platform. That distinction matters: mobile teams can use the platform for feedback, but should look elsewhere if guided tours inside Android or iOS apps are essential.

Who it's for

Told is a reasonable choice for product teams that want surveys, audience targeting, response analytics, and web tours in one system, and can match their work to the plan’s view and seat limits. Small teams can start on Free or Starter; research programs with more sources and volume have higher tiers. It is less suitable for teams that need mobile product tours or broad use on a one-seat, 500-view free allowance.

Pros and cons

• Pros: Surveys and interactive tours share one platform, with no-code creation described for both tasks.
• Pros: Targeting, response and completion tracking, and export support a feedback workflow from audience selection to analysis.
• Pros: Web, Android, and iOS support and multiple web implementation options suit teams with varied app stacks.
• Cons: Product tours are web-only, limiting its appeal for teams guiding users inside mobile apps.
• Cons: Free is capped at one seat, one survey or tour, one source, and 500 monthly views, which constrains team evaluation and ongoing use.
• Cons: Starter and Expert retain survey/tour and monthly-view ceilings; teams with higher needs must consider Enterprise.

Alternatives

iorad is worth considering for teams focused on tutorials: its free plan includes unlimited tutorials, public tutorials, and learners. Whatfix is another option for buyers comparing product-adoption platforms, with free access to Product Analytics Standard tied to a DAP Web & Desktop plan.

Pendo Analytics may suit teams prioritizing analytics and in-app guides: its free plan includes 500 monthly active users, product analytics, and unlimited web and mobile app keys. Stonly offers a free Basic plan with 400 guide views per month, five published guides, one language, and one team member, making it a guide-focused alternative with its own tight limits.

Driver.js is a free alternative for teams seeking unlimited projects and tutorials for personal or commercial use without attribution. Wakeline has a free tier capped at three flows, 1,000 monthly active users, and one teammate. Candu provides a free plan for overlays, limited to three live experiences but with unlimited user licenses. StepBeam has a free tier for up to 1,000 monthly active users, three team seats, and one application.

Verdict

Choose Told if your team wants feedback surveys, targeting, analytics, and web-based tours together, and its plan limits fit your expected audience and staffing. The Free plan provides a constrained starting point, while paid tiers add room to scale. Look elsewhere if mobile product tours are a requirement or if the view and seat caps do not match your usage.