StepBeam

Free plan APIWeb

What StepBeam is

StepBeam is a product adoption platform for building interactive in-app guidance and onboarding experiences. Teams can create tooltips, modals, banners, hotspots, lightboxes and polls, then target guides by role, plan, behavior, URL or custom attributes. Checklists and onboarding flows track progress and send reminders. Targeted NPS surveys can be scheduled, with trend tracking and automated follow-ups. Built-in analytics cover funnels, cohorts and feature adoption. AI-powered translation supports more than 50 languages, while the gzipped SDK is smaller than 30KB and works with React, Vue, Angular or plain JavaScript. StepBeam offers a REST API and SDKs; requests authenticated with an API key are limited to 1,000 per minute per key. It is available on web and through an API. Pricing includes a free plan, a 30-day trial and paid plans from $124/mo billed annually. Its operator says it is GDPR-compliant, stores data in the EU and does not sell user information.

Who it suits

StepBeam suits product managers, designers and customer-success teams that want to create and refine guides without engineering hand-offs. Its targeting and adoption analytics may also suit teams tracking how users progress through onboarding and product features.

What it does well

Includes tooltips, modals, banners, hotspots, lightboxes and polls
Tracks checklist progress and sends reminders
Analyzes funnels, cohorts and feature adoption
Translates into more than 50 languages
Free plan and 30-day trial available

What to know first

Free plan is limited to 1,000 MAU, 3 seats and 1 application
Growth starts at $124/mo billed annually
API limited to 1,000 requests per minute per key

Limits

The Free plan allows up to 1,000 MAU, three team seats and one application, with basic analytics and community support. API requests are capped at 1,000 per minute per API key.

Plans

Plan	Billed and limits	Price
Free	up to 1,000 MAU · 3 team seats · 1 application · basic analytics · community support	Free
Growth	billed annually · up to 5,000 MAU · 10 team seats · 3 applications · advanced analytics and funnels · AI translations · webhooks · data export · audit log · email support	$124 a month
Business	billed annually · up to 25,000 MAU · unlimited team seats · unlimited applications · SSO/SAML · dedicated CSM · SLA guarantee · priority support	$319 a month

As stepbeam.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Open the StepBeam website.
Choose the Free plan or start the 30-day trial.
Install the one-line code snippet in your web application.
Create and publish an in-app guide.
For API access, use an API key to authenticate requests.

Verdict

StepBeam combines in-app guidance, onboarding flows, targeted surveys and adoption analytics. A free plan and 30-day trial are available, while paid plans start at $124/mo billed annually.

Questions

How much does StepBeam cost?

The Free plan costs nothing. Growth costs $124 a year, billed annually, and Business costs $319 a year, billed annually.

Does StepBeam offer a free trial?

Yes. StepBeam offers a 30-day trial.

What does the Free plan include?

It allows up to 1,000 MAU, three team seats and one application, with basic analytics and community support.

Which platforms does StepBeam support?

StepBeam is available on web and through an API. Its SDK works with React, Vue, Angular or plain JavaScript.

What integrations and API access are available?

StepBeam provides a REST API and SDKs. API requests use an API key and are limited to 1,000 requests per minute per key.

Who operates StepBeam?

StepBeam is operated by QLTY Consulting AB. The operator says it is GDPR-compliant, stores data in the EU and does not sell user information.

Facts from StepBeam's own pages

Analytics: Analytics include funnel analysis, cohort tracking and feature-adoption metrics. · stepbeam.com, 15 Oct 2026
API: A REST API is documented at api.productguide.io/v1; requests use bearer API keys and are limited to 1,000 requests per minute per key. · admin.stepbeam.com, 15 Oct 2026
API limits: API requests are limited to 1,000 requests per minute per API key. · admin.stepbeam.com, 30 Sept 2026
Audience: StepBeam identifies product managers, designers and customer-success teams as users who can create and iterate guides without engineering hand-offs. · stepbeam.com, 30 Sept 2026
Availability commitments: The terms give Free plans no uptime commitment, target 99.5% monthly uptime for Growth and provide a 99.9% monthly uptime SLA for Business. · stepbeam.com, 15 Oct 2026
Company founded: LinkedIn lists QLTY Consulting as founded in 2016. · se.linkedin.com, 15 Oct 2026
Company headquarters: LinkedIn lists QLTY Consulting headquarters as Malmö / Stockholm, Sweden. · se.linkedin.com, 15 Oct 2026
Company legal entity: StepBeam is operated by QLTY Consulting AB, a Swedish company. · stepbeam.com, 15 Oct 2026
Company size: LinkedIn lists QLTY Consulting as having 2–10 employees. · se.linkedin.com, 15 Oct 2026
Framework support: The SDK is described as working with React, Vue, Angular, plain JavaScript and server-rendered applications. · stepbeam.com, 15 Oct 2026
Guide types: The platform supports tooltips, modals, banners, hotspots, lightboxes and polls. · stepbeam.com, 30 Sept 2026
In-app guides: It supports tooltips, modals, banners, hotspots and lightboxes that can target page elements and trigger from user behavior. · stepbeam.com, 15 Oct 2026
Independent company record: A Swedish company-record listing reports QLTY Consulting AB was formed in January 2016, is based in Malmö and had two employees in its latest listed accounts. · bolagsfakta.se, 15 Oct 2026
Integrations: GetApp lists Zapier and Slack as StepBeam integrations. · getapp.com, 15 Oct 2026
Licence: The terms state that StepBeam software, documentation and underlying technology remain the exclusive property of QLTY Consulting AB, indicating proprietary licensing. · stepbeam.com, 15 Oct 2026
Limit: documentation access: The public documentation link returned a 404, while the API reference was accessible only through the admin subdomain. · admin.stepbeam.com, 15 Oct 2026
Limit: free-plan service level: Free plans are provided without service-level commitments or uptime guarantees. · stepbeam.com, 15 Oct 2026
Limit: refunds: Paid subscriptions are not prorated-refunded when cancelled during a billing period. · stepbeam.com, 15 Oct 2026
NPS surveys: The platform provides targeted in-app NPS surveys with scheduling, trend tracking and automated follow-ups. · stepbeam.com, 15 Oct 2026
Onboarding: Teams can create onboarding checklists and flows, track progress and send reminders. · stepbeam.com, 15 Oct 2026
Praise: ease of use: SaaSHub describes StepBeam as having a clean, straightforward interface for creating and sharing guides without a steep learning curve. · saashub.com, 15 Oct 2026
Praise: entry cost: SaaSHub highlights a free tier or low barrier to entry for trying the product without upfront payment. · saashub.com, 15 Oct 2026
Privacy and compliance: StepBeam is operated by QLTY Consulting AB, says it is GDPR-compliant, stores data in the EU and does not sell user information. · stepbeam.com, 30 Sept 2026
Product purpose: StepBeam is a product adoption platform for creating interactive in-app guides, tooltips, walkthroughs and onboarding experiences. · stepbeam.com, 30 Sept 2026