Social27 Virtual Event Platform

Social27 Virtual Event Platform is a conference and hybrid-event system combining sessions, sponsor placements, networking, and attendee content. It is best suited to corporate event teams and event agencies that need a virtual expo and structured sponsor programs alongside meetings. Its broad event toolkit is compelling, but plan limits around duration and administrators matter for larger or longer programs.

Overview

Social27 is designed to build an online community around a conference rather than simply stream presentations. Organizers can publish scheduled sessions, event material, and content contributed by users. Attendees can introduce themselves with short videos, meet in roundtables or boardrooms, and message one another in chat.

Its Social27 Events Microsoft Teams app adds networking and a virtual expo to Teams webinars and meetings. Organizations already committed to Teams can therefore add exhibitor and attendee interaction without replacing their meeting environment. The company was founded in 2007 and is headquartered in Redmond, Washington.

Key features

Expo, sponsors, and operations

Sponsor tiers can include dedicated microsites, clickable logos and banners, roundtables, and pre-roll advertisements. That is a useful inventory for events selling differentiated sponsorship packages, although smaller events may not have enough exhibitors to benefit from every option.

The Events Builder handles users, content uploads, forms, polls, insights, and sponsor and exhibitor offerings. It gives organizers one operational workspace instead of separating registration, programming, and sponsor administration. Listed integrations include Stripe payments, event-tool connections, registration synchronization, Paragon integrations, and custom API work.

Networking and recommendations

Micro videos, private meetings, roundtables, boardrooms, and chat support several levels of attendee interaction. The Recommendation & Prediction Engine applies artificial intelligence and a proprietary machine-learning algorithm to attendee interests and content preferences, which can help a busy program surface relevant people or sessions rather than relying entirely on manual browsing.

Mobile and security

The mobile app supports networking, personal agendas, live Q&A, polls, surveys, multiple languages, and multiple time zones. A branded mobile app is also offered, making the platform more suitable for organizations that want an event experience carrying their own identity. Social27 says data is encrypted in transit and at rest on AWS and Microsoft Azure, with two-factor and identity-based access controls. Its stated compliance coverage includes ISO, SOC, SOC 2, and GDPR; Stripe handles payments under PCI DSS certification.

Pricing

Social27 uses a paid model with pricing from $149, while also offering a free plan and free trial. The plans differ substantially in event length, administrator capacity, and support.

Starter is a sensible no-cost way to add a virtual expo and networking to Teams, but it offers only one administrator and self-guided support. Pro raises the limit to five admins and removes webinar and meeting quantity limits for organizations whose Teams program is the main requirement. Lite is aimed at a single-admin event that fits within 24 hours; its 100 / m registration allowance and short window can constrain multi-day conferences. Business extends the event to 72 hours and five admins, while Enterprise is the route for custom scale. Paid plans list email and chat support, customer-success and technical program managers, onboarding, and training among their features.

Platforms

Social27 supports Android, iOS, and the web. The dedicated mobile experience is useful for attendees managing agendas, Q&A, polls, surveys, languages, and time zones while away from a desktop. The Microsoft Teams app is a separate strength for Teams-based webinars and meetings.

Who it's for

Enterprise is explicitly aimed at mid- to large-scale virtual and hybrid events run by corporations and event management companies. The platform is also appropriate for teams that need sponsor microsites and exhibitor inventory, attendee matchmaking, and a branded mobile presence. It is less suitable when an event needs a long duration with many administrators on a predictable low-cost plan, or when a simple meeting tool is enough.

Pros and cons

Pros

• Strong sponsor toolkit: tiers, microsites, clickable branding, roundtables, and pre-roll ads support structured commercial packages.
• Deep attendee interaction: video introductions, boardrooms, roundtables, chat, recommendations, Q&A, polls, and surveys go beyond one-way broadcasting.
• Teams extension: the free Starter app adds networking and a virtual expo to Teams meetings and webinars.
• Enterprise controls: custom registrations and event length, dedicated support, CRM integrations, and stated security and compliance coverage support larger programs.

Cons

• Shorter fixed event windows: Lite stops at 24 hours and Business at 72 hours, so longer events require Enterprise discussions.
• Administrator caps: Lite has one admin and Business five; growing production teams may need custom pricing.
• Complexity for small events: sponsor and networking machinery can be more than a straightforward meeting or registration event requires.

Alternatives

MootUp is a freemium option if you need Linux, macOS, or Windows support and can work within five participants and 40 minutes per meeting on its free Basic plan.

Webex App is the better fit for familiar general-purpose meetings, with a free plan allowing meetings up to 40 minutes and 100 attendees.

EventsX suits smaller event programs seeking a free plan with one admin, 60-minute events, 100 registrations, and unlimited events.

EventX is worth considering when free event management, registration, check-in, and badge printing are priorities.

Micepad is a practical alternative for smaller in-person or hybrid logistics, with a free plan for up to 50 attendees and QR check-in.

Shindig is better for free, short events capped at 40 minutes and 100 participants.

Goldcast is an alternative for web-only programs wanting tiered packages with included event counts and unlimited attendees.

SpatialChat fits informal browser-based gatherings, with a free tier limited to 12 participants and two hours of meetings daily.

Verdict

Choose Social27 when a virtual or hybrid event needs a real expo, sponsor inventory, and multiple ways for attendees to meet across web, mobile, or Microsoft Teams. Its combination of event operations, recommendation tools, branded mobile support, and enterprise controls is the main reason to select it. Look elsewhere if your event is short and simple, your team needs many admins on a fixed low price, or you only need conventional video meetings.