Qualaroo

Overview

Qualaroo is a customer-feedback platform for teams that want to collect input in the context of a website or app, rather than rely only on post-visit surveys. It is best suited to product and customer-experience teams that need to pair targeted questions with behavioral analysis; the trade-off is a free tier with a small response cap and survey responses that are not encrypted in storage.

Founded as KISSinsights in 2010, Qualaroo became part of ProProfs in February 2020. Its maker is based in Santa Monica, California.

For broader comparisons, see Customer Feedback Software, Survey Software, and Survey API Software.

Key features

Qualaroo calls its in-app surveys Nudges. Teams can target and trigger them in context, use branching logic, apply branding, and choose from more than 10 question types. Support for 100+ languages broadens their usefulness across audiences, while NPS surveys provide a focused way to gather recommendation feedback.

Heatmaps and session recordings show clicks, scrolling, and drop-off behavior alongside survey responses. That combination is useful when a team wants to investigate where people run into friction, not just collect opinions. IBM Watson sentiment analysis, word clouds, and reporting help organize free-text responses, though they do not remove the need to interpret feedback in context.

For mobile apps, iOS and Android SDKs support in-app feedback. Listed integrations include Salesforce, Tableau, Intercom, Zapier, Slack, HubSpot, Mailchimp, Google Analytics, and webhooks. Enterprise adds roles and permissions, organization-wide collaboration, SAML SSO, and an API with callbacks and webhooks, making it the clearest fit for teams that need centralized access controls and wider system connections.

Qualaroo says its customer data and dashboard are hosted on AWS EC2 in Virginia, dashboard access uses HTTPS, and passwords are stored as one-way hashes. Survey responses are not encrypted in storage; access is restricted using AWS Security Groups. That storage limitation is a material concern for organizations whose feedback data requires encryption at rest.

Pricing

Qualaroo has a free plan and paid plans starting at $39.99 a month. The 14-day trial includes Essentials and Premium features, but CSV response downloads and branding suppression require a paid plan.

• Free: free, with 50 responses, 500 email sends, and 10k pageviews. It is suitable for a small evaluation, but the 50-response lifetime cap makes it a poor fit for ongoing feedback at meaningful volume.
• Essentials: $39.99 a month, billed monthly, with 1,000 email sends per month and unlimited responses. This removes the free plan’s response ceiling, but does not include the published pageview allowance offered by Business.
• Business: $99.99 a month, billed monthly, with 5,000 email sends per month, 100,000 pageviews per month, and unlimited responses. It suits teams reaching users through both email and web pages at higher volume.
• Enterprise: $1,798.88 a year, annual plans only, with custom pageviews, custom email sends, unlimited responses, and unlimited users. Its user allowance and enterprise access controls make it the option for larger teams; the custom quotas mean buyers should confirm their expected usage before choosing it.

Platforms

Qualaroo supports web, iOS, Android, and API access. The mobile SDKs make in-app feedback possible on both major mobile platforms, while the web and API options accommodate browser-based and integrated workflows.

Who it's for

Qualaroo is a strong candidate for product, conversion, and customer-experience teams that want to ask targeted questions at specific moments and compare responses with user behavior. It is less suitable for teams that need survey responses encrypted in storage or whose feedback program would quickly exceed the free plan’s 50-response limit.

Pros and cons

• Pros: Contextual targeting, triggers, branching, and varied question types help teams tailor surveys to a user’s situation.
• Pros: Heatmaps and session recordings put clicks, scrolling, and drop-offs beside feedback, adding behavioral context to investigation.
• Pros: Support for 100+ languages, mobile SDKs, and a broad set of listed integrations serve teams collecting feedback across different channels.
• Cons: The free plan stops at 50 responses, limiting its value beyond a small trial.
• Cons: Survey responses are not encrypted in storage, a significant drawback for organizations with stricter data-protection requirements.
• Cons: CSV downloads and branding suppression are excluded from the trial, so those capabilities cannot be evaluated without a paid plan.

Alternatives

Beamer is worth considering for teams that want a free plan with 1,000 MAUs and one teammate; its free plan also has one language, a watermark, and no API requests per month, while its listed NPS add-on costs $99 a month.

Pendo Analytics may suit teams prioritizing product analytics and in-app guides, which are included in its free plan for up to 500 monthly active users.

Refiner is another freemium option; its free plan provides 25 survey responses per month.

SatisMeter offers a free plan with 25 responses per month and no free trial, making it an alternative for teams whose feedback needs fit that smaller monthly allowance.

Userback may fit teams seeking unlimited feedback collection on a free plan, which is limited to two seats, two projects, and seven days of feedback availability.

Doorbell.io is another freemium feedback option.

Featurebase offers unlimited conversations on its free plan, with one seat and no AI support.

Hively is another freemium option for teams comparing feedback tools.

Verdict

Choose Qualaroo if your team needs contextual web or in-app surveys and wants to examine responses alongside user behavior and written-feedback analysis. Its combination of Nudges, heatmaps, recordings, and integrations is a clear strength. Look elsewhere if encrypted survey storage is required, or if the free plan’s 50-response ceiling is too restrictive for your program.