PRISM Mystery Shopping Platform supports internal or vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit data through the integrated iSecretShop mobile app or enter it from a computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with demographic data, custom demographic points, varied question logic, and multi-language and currency support for projects. Forms can use advanced question logic; fraud checks monitor for suspicious patterns and use image metadata to flag potential issues. The dashboard offers visualizations, custom views, comparative filters, and industry benchmarking. It can combine mystery shops with internal audits, price audits, surveys, polling, and online reputation management. Hierarchical access controls determine who can collect or view data, and the system allows unlimited user accounts without per-user fees. Scheduled reports can be sent through API, FTP, sFTP, or email. The Team Action Module can trigger an action plan when a field defect is found. Pricing is on request.
Who it is for
PRISM suits market research companies, mystery shopping providers, and businesses running measurement programs internally. It is presented for programs ranging from small operators to multinational corporate initiatives.
What is good
- Supports six types of mystery shopping and inspection formats.
- Integrated iSecretShop app and computer data entry are available.
- Hierarchical controls restrict who collects or views data.
- Scheduled reports can be sent through API, FTP, sFTP, or email.
- No per-user fees for unlimited user accounts.
What to know first
- Pricing is on request.
- PRISM is not itself a mystery shopping provider.
- Shopper payments are not supported.
Verdict
PRISM brings multiple shop formats, reporting, and action workflows into one measurement platform. Organizations should note that pricing is by request and that PRISM does not provide mystery shopping services itself.
Get started with PRISM Mystery Shopping Platform
- Visit the PRISM mystery shopping website.
- Contact PRISM for pricing and program details.
- Use the Android or iOS iSecretShop app, or enter shop data on a computer.
- Configure shop forms, question logic and evaluator access for your program.
Questions about PRISM Mystery Shopping Platform
How much does PRISM Mystery Shopping Platform cost?
Pricing is on request.
Which platforms does PRISM support?
It is available on Android, iOS and web, with API access.
Can evaluators submit shop data by phone or computer?
Yes. They can use the integrated iSecretShop mobile app or enter shop data by computer.
Does PRISM provide mystery shopping services?
PRISM says it is not a mystery shopping provider, though it can refer customers to providers among its clients.
Can the platform pay shoppers?
Shopper payments are not supported.
What report and action features are available?
Reports can be scheduled through API, FTP, sFTP or email. The Team Action Module can trigger an action plan when a field defect is found.
Compared on mystery shopping software
- Shopper portal
- Yes
- Assignment scheduling
- Yes
- Report form builder
- Yes
- Mobile shopper app
- Yes
- Evidence collection
- multiple
- Shopper payments
- No
- Results analytics
- Yes
