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nps.today

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What nps.today is

nps.today is a customer experience platform for collecting and acting on feedback across customer journeys. It supports NPS, CSAT, CES, and other surveys, including standard Customer Pulse surveys, versions with up to five extra questions, and general CX surveys. Organizations can use transaction and customer engagement data to trigger surveys, with rules for timing, reminders, and relevance. Surveys can reach customers through email, SMS, websites, chat, apps, QR codes, and external systems. For follow-up, the platform can alert employees and create tasks, reminders, and escalations in CRM or service systems.

Analysis features include translation, text and sentiment analysis, role-based dashboards, root-cause analysis, and an AI Feedback Assistant. Listed integrations include Salesforce, Dynamics 365, Zendesk, Genesys, Outlook, Power BI, Power Automate, Zapier, and Shopify. The Customer Connect Kit provides an open API, webhooks, Power Automate integrations, templates, guides, and documentation. Plans start with a one-month free trial and continue with Basic, Business, and Enterprise, priced at 1.50 EUR, 3.50 EUR, and €7 a month respectively, billed annually. The service is available on Android, iOS, and web, and through an API. The company was founded in 2016 and is headquartered in Copenhagen, Denmark.

Who it suits

nps.today suits customer-focused organizations that want feedback workflows across marketing, sales, delivery, service, or contact-center journeys. Its survey triggers, follow-up tasks, and CRM connections fit teams that need to collect feedback and route responses to employees.

What it does well

  • Supports NPS, CSAT, CES, Customer Pulse, and general CX surveys.
  • Triggers surveys from transaction and customer engagement data.
  • Delivers surveys through email, SMS, websites, chat, apps, and QR codes.
  • Automates employee notifications, follow-up tasks, reminders, and escalations.
  • Includes role-based dashboards, root-cause analysis, and AI feedback tools.
  • Connects with Salesforce, Zendesk, Dynamics 365, and other listed systems.

What to know first

  • The free trial lasts one month and allows 50 surveys per month.
  • Basic is limited to 500 surveys per month and email and SMS.
  • Implementation and SMS fees may apply.
  • Annual support allowances range from 2 to 12 hours on paid plans.

Limits

The free trial runs for one month and includes 50 surveys per month by email, with no support hours. Basic costs €1.50 a month billed annually and includes 500 surveys per month, email and SMS, and 2 hours of support per year. Business costs €3.50 a month billed annually and includes 1,000 surveys per month; Enterprise costs €7 a month billed annually and includes 5,000 surveys per month. Implementation and SMS fees may also apply.

Plans

PlanBilled and limitsPrice
Free Trialfree for 1 month · 50 surveys / mo · E-mail · 0 hours of supportFree
ENTERPRISEMonth · 50,000 surveys/year · 5,000 SMS tariffs/year · 5 business units · 20 admin users · unlimited survey channels · 100 Feedback App users · SMS, Pop-up/Embed and Flow/API modules · Plug-in customer-system module · Power Dashboards · 20 NPS Coach hours/year12,500 DKK a month
STARTERMonth · 1,000 surveys/year · 0 SMS tariffs/year · 1 business unit · 1 admin user · 1 survey channel · 1 NPS Coach hour/year1,300 DKK a month
BASICMonth · 5,000 surveys/year · 500 SMS tariffs/year · 2 business units · 2 admin users · 2 survey channels · 5 Feedback App users · 2 NPS Coach hours/year2,600 DKK a month
BUSINESSMonth · 20,000 surveys/year · 2,000 SMS tariffs/year · 3 business units · 5 admin users · 5 survey channels · 20 Feedback App users · SMS and Pop-up/Embed modules · Flow/API module · 10 NPS Coach hours/year5,100 DKK a month

As nps.today lists them, read 4 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open https://nps.today/.
  2. Choose the one-month free trial or a paid plan.
  3. Use the listed Android, iOS, or web platform, or connect through the API.
  4. Set up Customer Pulse or general CX surveys and choose survey channels available in your plan.
  5. Connect listed systems or use the Customer Connect Kit for custom integrations.

Verdict

Choose nps.today if your organization needs surveys across multiple customer journey stages and wants to connect feedback with follow-up workflows. Basic costs €1.50 a month billed annually, while broader channels and AI Feedback Analysis appear in the Business plan at €3.50 a month billed annually. Look elsewhere if you need a free ongoing plan; the free option is a one-month trial.

Questions

Is nps.today free?

There is no free plan. The free trial costs 0.00 EUR and lasts one month, with 50 surveys per month by email.

How much do the paid plans cost?

Basic is €1.50 a month, Business is €3.50 a month, and Enterprise is €7 a month. Each price is billed per month and billed annually.

Which platforms does nps.today support?

The listed platforms are Android, iOS, and web; an API is also listed.

Which systems does it integrate with?

Listed connections include Salesforce, Dynamics 365, Zendesk, Genesys, Outlook, Power BI, Power Automate, Zapier, and Shopify.

What does the Customer Connect Kit include?

It includes an open API, webhooks, Power Automate integrations, templates, guides, and documentation.

Who makes nps.today?

The company was founded in 2016 and is headquartered in Copenhagen, Denmark.

Facts from nps.today's own pages

AI and analytics
Features include translation, text analysis, sentiment detection, role-based dashboards, root-cause analysis, and an AI Feedback Assistant. · nps.today, 4 Oct 2026
Analytics and AI
The product provides dashboards, segmentation, root-cause analysis, translation, sentiment detection and AI-assisted feedback summaries. · nps.today, 15 Oct 2026
API access
The REST API requires a paid subscription with the API module and supports adding respondents, sending surveys and collecting responses. · docs.nps.today, 15 Oct 2026
API data retrieval
Documented retrieval options include response endpoints, /v2/bi endpoints, webhooks and the embedded Feedback App. · docs.nps.today, 15 Oct 2026
API extensibility
Custom integrations can use API keys, webhooks, Power Automate, Zapier, prebuilt templates, guides and the Customer Connect Kit. · nps.today, 15 Oct 2026
API limits
BI requests are capped at 300,000 records, 10,000-record pages are recommended and rate limiting can return HTTP 429 responses. · docs.nps.today, 15 Oct 2026
Automated triggers
Surveys can be triggered from transactions and customer-system data through integrations. · nps.today, 15 Oct 2026
Automation
Survey triggers can be based on transactions and customer engagement system data, with program logic for timing, reminders, and relevance. · nps.today, 4 Oct 2026
Channels
Surveys can be delivered by email, SMS, websites, chat, apps, QR codes, and other external systems. · nps.today, 4 Oct 2026
Closed loop
The platform can notify employees and automate follow-up task creation, reminders, and escalation in CRM or service systems. · nps.today, 4 Oct 2026
Closed-loop workflows
Notifications, alarms, follow-up tasks, reminders and escalations can be automated from ratings and feedback. · nps.today, 15 Oct 2026
Company founded date
The audited company report states that NPS.TODAY ApS was founded on 17 December 2014. · nps.today, 15 Oct 2026
Company headquarters
The legal registered address is Lyngbyvej 14, 1., 2100 Copenhagen O, Denmark. · nps.today, 15 Oct 2026
Company legal name
The 2025 audited report identifies the company as NPS.TODAY ApS, CVR 36464917. · nps.today, 15 Oct 2026
Company size
LinkedIn lists nps.today as having 11–50 employees and headquarters in Copenhagen. · dk.linkedin.com, 15 Oct 2026
Custom integrations
The Customer Connect Kit includes an open API, webhooks, Power Automate integrations, templates, guides, and documentation. · nps.today, 4 Oct 2026
Desktop/mobile app
The Desktop App is delivered as a Microsoft Power Apps package and can be shared through a browser, mobile Power Apps or Teams; Power Apps and Microsoft 365 licenses are required. · docs.nps.today, 15 Oct 2026
Extended pulse
Extended Pulse campaigns can add up to five additional ratings, questions or comments to the standard pulse. · nps.today, 15 Oct 2026
Feedback App
The Feedback App shows role-filtered responses and employee performance in real time and can run in a browser or be embedded with a widget or iframe. · nps.today, 15 Oct 2026
Financial result
The 2025 annual report records a loss of DKK 355,739 and negative equity of DKK 11,472,768 at year end. · nps.today, 15 Oct 2026
Founded
2016 · nps.today, 28 Sept 2026
Headquarters
Copenhagen, Denmark · nps.today, 28 Sept 2026
Hosted deployment
nps.today is designed for online use and requires no local installation or IT integration for the core platform. · docs.nps.today, 15 Oct 2026
Integrations
Listed integrations cover CRM, contact-center, service, ERP, marketing, Microsoft and custom systems, including Dynamics, Salesforce, Dixa, Jira, Power BI, Outlook, Teams, Zapier and SFTP. · nps.today, 15 Oct 2026

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