Momence

Momence is a management platform for fitness and wellness businesses, from yoga and Pilates studios to gyms and dance or cycling studios. It suits operators who want bookings, customer communication, payments, and follow-up in one system. Its broad operating toolkit is compelling, but custom pricing and a clear HIPAA boundary make it a poor fit for some businesses.

Overview

Momence brings scheduling, payments, marketing, customer communication, and business operations together for experience-based businesses. That combination is most useful for studios running more than a basic class calendar: a business can manage classes and appointments alongside workshops, events, customer payments, and activity-driven follow-up.

The free customer app lets clients book, but not search for other businesses. Momence says a customer sees a business in the app when it is the only business they have visited there. That makes the app a booking channel for an existing clientele, not a discovery marketplace likely to bring in new clients.

Businesses can activate a 14-day free trial by switching to a Studio Account in Settings. Prospective customers can also book a demo and speak with people familiar with the product and their business.

Key features

Scheduling and bookings

Momence handles recurring classes, appointments, workshops, events, and other experiences. Operators can configure availability, booking rules, capacity, pricing, and staff assignments; class waitlists and instructor scheduling help manage enrollment and staffing. This flexibility is valuable for studios with varied services, while businesses needing only a simple repeating timetable may not need such a broad platform.

Customer communication and automation

The Inbox brings together two-way SMS, in-app messages, email, Instagram DMs, and Facebook DMs. The AI Inbox Agent can answer routine questions and help with eligible booking and membership requests, escalating cases that need a person. Sequences can trigger follow-up based on events such as purchases, missed classes, or periods of inactivity. Together, these tools can help studios keep customer conversations and retention work connected to activity, though the automated agent does not handle every request.

Payments and integrations

Businesses can take online and in-person payments, save payment methods, and offer payment plans. Ready-made integrations include Zoom, Stripe, Wellhub, QuickBooks, and Kisi. The Zoom connection can create up to 100 meetings at a time, queues further meetings for the next day, and requires a paid Zoom plan. Studios with larger batches of online sessions should account for that daily limit.

Security and health information

Momence says it encrypts data in transit with TLS and data at rest with algorithms such as AES-256 where technically feasible. The full platform is not HIPAA compliant: SOAP notes and customer diagnoses are identified as features subject to HIPAA requirements, and intake forms are not HIPAA compliant and should not be used to store medical PHI. Wellness studios handling protected health information should choose a system with appropriate compliant workflows instead.

Pricing

Custom pricing

Momence has custom pricing tailored to each business; contact sales for a quote. The 14-day free trial gives a studio a short period to explore the platform, but there is no published plan price to compare with its budget before starting a sales conversation. That makes cost evaluation less straightforward for small studios that need to screen options by price.

Platforms

Momence is available on web, Android, and iOS. Customers can use the free mobile app to book, while businesses can use the platform across web and mobile booking channels.

Who it's for

Momence is aimed at fitness and wellness businesses, including yoga, Pilates, dance, indoor cycling, boutique studios, and gyms. It is particularly suited to operators combining group classes with appointments or other experiences, and to those who want messaging and automated follow-up alongside booking and payments. It is not the right choice for businesses that need HIPAA-compliant intake forms or a full HIPAA-compliant platform.

Pros and cons

Pros

• Broad studio operations: Scheduling, payments, communication, marketing, and customer activity sit in one platform, useful for businesses managing several parts of the customer journey.
• Flexible scheduling: Configurable capacity, booking rules, pricing, staff assignments, and waitlists support more than one class format.
• Multiple communication channels: The Inbox supports SMS, in-app messaging, email, Instagram, and Facebook, while Sequences can automate follow-up based on customer activity.
• Trial and customer booking app: Businesses can try the product for 14 days, and customers can book through a free app.

Cons

• Custom pricing: A quote is required, making it harder to assess affordability before contacting sales.
• No in-app business search: The customer app serves existing clients rather than helping them discover other studios.
• HIPAA limitations: Intake forms are not HIPAA compliant, and the platform as a whole is not HIPAA compliant.
• Zoom batching cap: Only 100 meetings can be created at a time, with the remainder queued for the next day; Zoom also requires a paid plan.

Alternatives

For studios comparing options by size, pricing structure, or operating model, these alternatives offer different trade-offs:

• Agon is worth considering for buyers who want a free download with no subscription, account, or activation and all modules included; it supports Android, iOS, macOS, and Windows.
• WellnessLiving may suit a business that wants a published starting point: its Starter plan is $62 a month billed annually and includes one staff member, booking for classes and appointments, the Achieve Client App, the Elevate Staff App, and POS.
• easybook.studio is an option for a very small studio seeking a free web plan, with 25 customers, one team member, unlimited bookings, and cash payments only.
• Phorma is another paid option for studios interested in founding-studio pricing; it is available on Android, iOS, and web.
• MatHub is a web-based paid option with pricing on request.
• Gymdesk may suit a gym seeking a published monthly price: its plan for up to 50 members costs $75 a month, with a free trial and no free plan.
• Hone offers a lower-cost entry point for a solo Pilates instructor: its Instructor plan is $14 a month and includes unlimited class plans. Its Studio Starter plan is $49 a month.
• Jogo is an alternative for buyers seeking separately priced communication add-ons, including WhatsApp notifications and automations at $20 a month and an AI assistant add-on at $39 a month.

Studios looking for category-specific options can also browse Pilates Studio Software, Fitness Class Scheduling Software, Fitness Studio Scheduling Software, Yoga Studio Software, Class Scheduling Software, and Personal Trainer Scheduling Software.

Verdict

Momence is a strong candidate for fitness and wellness studios that need flexible scheduling plus payments, customer messaging, and activity-based follow-up in one platform. Its main advantage is the breadth of those connected operations; its main reasons to look elsewhere are custom pricing and the lack of HIPAA-compliant handling across the platform. Studios that do not need its range of tools or that must store medical PHI should compare alternatives before committing.