Mastiff Software Sales Productivity Analytics Platform

Mastiff Software Sales Productivity Analytics Platform is a web dashboard for SaaS and technology sales organisations that turns recurring sales-data exports into productivity and ideal-customer-profile analysis. It is best suited to revenue leaders managing five to 100 or more sellers who want trend visibility without connecting a live CRM. Its main limitation is equally important: it analyses your data but does not provide account, contact or intent data.

Overview

Mastiff accepts weekly or monthly Excel or CSV exports, allowing teams to work from an established reporting routine instead of implementing direct CRM synchronisation. The dashboard evaluates sales productivity and efficiency at company, team and individual-salesperson level. A time-series view helps leaders compare performance over time and identify emerging opportunities or risks rather than relying on a single-period snapshot.

Account matching and firmographic filters support segmentation. Paid plans add firmographic enrichment, while custom ICP enrichment is an optional Enterprise add-on priced according to scope. Mastiff positions itself as complementary to 6sense and data providers such as ZoomInfo, LinkedIn and Apollo; it does not replace those services with its own account or contact lists.

Key features

Productivity analytics

Analysis across companies, teams and individual sellers gives sales leadership several useful levels of diagnosis. You can examine broad organisational efficiency, compare teams and investigate individual performance within the same dashboard.

Trend monitoring

The time-series dashboard is the product's strongest decision-support feature. Repeated weekly or monthly exports create a view of movement, making deteriorating productivity or improving segments easier to spot than in isolated reports.

ICP and enrichment

Firmographic filters and account matching help relate sales outcomes to customer characteristics. Firmographic enrichment is included only on paid plans, and deeper custom ICP enrichment requires an Enterprise add-on, so teams needing enriched segmentation should budget beyond the base subscription.

Data workflow

Because Mastiff works from Excel or CSV exports and does not require direct CRM integration, deployment can fit organisations that cannot or do not want to alter their CRM architecture. The trade-off is ongoing export and upload work, with no automatic CRM synchronisation.

Pricing

Free Version — free

The free version is limited to predetermined employee-size segments and quarterly bookings reporting by employee-size segment. It includes do-it-yourself CRM integration, email-only support and download through Tableau Public. This is a practical starting point for testing segment-based reporting, but it is too constrained for teams needing broader ICP analysis, enrichment or more frequent reporting.

Professional — $490 a month

Professional is billed at $490 per month for up to 10 salespeople, with volume pricing thereafter; Mastiff asks customers to discuss volume and term discounts. It adds firmographic enrichment, CRM integration performed for you, and email, Slack and phone support. Choose it when a small sales organisation needs managed setup and enriched analysis without Enterprise pipeline tooling. Larger teams should obtain a volume quote before comparing total cost.

Enterprise — $890 a month

Enterprise costs $890 per month for up to 10 salespeople, with volume pricing thereafter and discounts discussed for volume and term. It adds a pipeline analytics dashboard organised by ICP criteria, weekly onboarding sessions and a named customer success manager. Custom ICP enrichment is optional and priced by scope. This plan fits organisations that need pipeline-level ICP analysis and structured ongoing assistance; it is unnecessary for teams satisfied with basic productivity and segment reporting.

Platforms

Mastiff is delivered through the web. The free version is downloaded from Tableau Public, with a sample-data input form provided for getting started.

Who it's for

Mastiff is aimed at SaaS and technology sales organisations with five to 100 or more salespeople. It suits revenue operations and sales leaders who already produce regular exports and need productivity comparisons, trend tracking and customer-profile segmentation. It is a poor fit for buyers seeking a prospect database, contact lists, intent signals or automatic CRM synchronisation.

Pros and cons

Pros

• Works from recurring Excel or CSV exports: teams can use existing reporting processes without a direct CRM connection.
• Multiple analytical levels: company, team and individual-seller views support both strategic and coaching decisions.
• Historical trend dashboard: time-series analysis highlights changes and potential risks across reporting periods.
• Managed paid tiers: Professional and Enterprise include CRM integration help and phone support, with Enterprise adding weekly onboarding and a named success manager.
• Free entry point: Tableau Public delivery enables quarterly employee-size segment reporting at no cost.

Cons

• Free reporting is narrow: predetermined employee-size segments and quarterly bookings do not provide broad, flexible analysis.
• No direct CRM synchronisation: export-based operation leaves users responsible for recurring data preparation.
• No intent or prospect data: Mastiff does not supply account or contact lists and does not provide intent signals.
• Enrichment costs rise with scope: firmographic enrichment starts on Professional, while custom ICP enrichment is an additional Enterprise charge.
• Paid plans start at ten-seat minimum pricing: small teams pay the listed up-to-10-salesperson rate even if they have fewer sellers.

Alternatives

For a broader category comparison, see Ideal Customer Profile Software.

• Goava is a freemium option with Android, iOS and web access, free trials and Nordic-market plans measured in monthly AI credits; choose it when mobile availability or Nordic market coverage matters more than Mastiff's sales-productivity dashboard.
• ClearICP offers a free preview for 10–15 customer records with no exports and paid full analysis priced by record volume; choose it for a focused ICP analysis workflow rather than ongoing seller productivity tracking.
• Dealfront is a paid web and browser-extension product with free access, free trial and plans starting at €2,388 per year for three seats; choose it when a credit-based prospecting workflow is preferable.
• Delve AI provides API and web access, a free tier with one audience persona and one website persona, and paid research bundles; choose it for persona generation and digital-twin analysis.
• Gradient Works has a forever-free tier with 1,000 credits, five rep users, one carve scenario, Market Map, Bookbuilder and analytics; choose it when scenario planning and credit-based usage fit better.
• Lessie AI ICP Fit Scorer offers unlimited scoring without signup and CSV export at no cost; choose it for lightweight fit scoring rather than longitudinal productivity analytics.
• Telepath offers a one-time free ICP report and a paid Reader plan; choose it when a report-led ICP service is sufficient.
• Trailspark has a free tier covering 25 accounts and 5,000 signals per month, plus paid account-evaluation plans; choose it when signal-based account evaluation is the priority.

Verdict

Choose Mastiff if you lead a SaaS or technology sales organisation and want export-based productivity measurement, trend analysis and ICP segmentation without deploying CRM synchronisation. Its clearest advantage is the combination of seller-level analytics and historical views, while its main reason to look elsewhere is the absence of prospect, contact and intent data and the narrow free tier.