Leadprio

What Leadprio is

Leadprio helps B2B sales and marketing teams define Ideal Customer Profiles (ICPs) and assess companies against them. Teams can build an ICP from scratch or analyze existing best customers to shape one; free templates cover small businesses, startups, healthcare, retail, and agencies. Its AI analyzes and ranks companies by alignment with an ICP, then groups prospects by fit, including A-class accounts and accounts a team may want to skip. Users can upload prospect data as CSV files or connect HubSpot, Pipedrive, and Salesforce through Zapier. Connected CRMs can analyze each new account added to the system. Enriched, organized prospect lists can be downloaded or synced for sales outreach and advertising. Leadprio is web-based and invites users to create a first profile for free. The Pro plan is €29 a month, billed at €29/month or €299/year, with 10 active profiles, one user, and 100 company grades monthly. Business is €129 a month, billed at €129/month or €1299/year, with higher listed limits, integrations, and automations.

Who it suits

Leadprio suits B2B sales and marketing teams that want to define an ICP and organize prospects by company fit. It supports manual CSV uploads as well as CRM connections through Zapier.

Limits

The Pro plan allows 10 active customer profiles, one user, and 100 company grades per month. Business allows 100 active profiles, 10 users, and 1,000 company grades per month, with integrations and automations.

Getting started

1. Open Leadprio in a web browser
2. Create your first profile for free
3. Build an ICP or analyze existing best customers
4. Upload a prospect CSV or connect a CRM through Zapier
5. Download or sync the resulting prospect list

Verdict

Leadprio turns ICP definitions into ranked prospect lists and supports both manual uploads and connected CRM workflows. A first profile can be created for free, while its paid plans set limits on users, profiles, and company grades.