Side by side

Gradient Works vs Leadprio

Both stand on ideal customer profile software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Gradient Works

Free plan APIWeb

Gradient Works brings several sales operations tasks into one platform, with account scoring, territory planning, book management and routing tied to Salesforce. Its free plan offers a starting point, while the full platform requires Salesforce and Growth is billed annually.

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Leadprio

Free plan Web

Leadprio turns ICP definitions into ranked prospect lists and supports both manual uploads and connected CRM workflows. A first profile can be created for free, while its paid plans set limits on users, profiles, and company grades.

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The facts

	Gradient Works	Leadprio
Free plan	Yes	Yes
Open source	Not published	Not published
Runs on	API, Web	Web
Lowest paid plan	Growth: $799 a month	Pro: €29 a month
Plans published	3	2
Maker	Not published	Not published
Website	gradient.works	leadprio.com
On ideal customer profile software	#5 of 24	#9 of 24

Gradient Works: what it does well

Scores accounts against closed-won customers.
Models territory scenarios and sends designs to Salesforce.
Automatically replaces worked accounts with higher-fit accounts.
Free plan includes Market Map and basic Bookbuilder.

What to know first

Salesforce is required for the full platform.
Only one calendar integration can be active at once.
Only one sales-engagement integration can be active at once.
Growth costs $799/mo (annual).

Leadprio: what it does well

Builds profiles from scratch or existing best customers
AI ranks companies by ICP alignment
Free templates cover several business sectors
CSV uploads and CRM connections are supported
Prospect lists can be downloaded or synced

What to know first

Pro allows one user
Pro allows 100 company grades per month
Business costs €129 a month

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