Goava

Goava is a sales intelligence platform for teams selling to businesses in the Nordic region. It is best suited to teams that want both new-prospect discovery and cleaner CRM company records. Its appeal is that it joins those workflows; its clearest limitation is its focus on four Nordic markets.

Overview

Goava divides its offering between Discover, which finds potential customers, and Enrich, which adds company information to CRM records. Discover uses existing customers and active deals to recommend prospects against an ideal customer profile (ICP), with a Goava Score and timing signals to help teams prioritize whom to contact. That makes it more purposeful than a plain company directory for teams trying to focus outreach.

The company database covers Sweden, Norway, Denmark, and Finland and draws on open and public data. Goava also describes agents that research companies, monitor events, qualify prospects, and can deliver results to a CRM. This regional coverage is a practical fit for Nordic selling, but teams prospecting beyond those four markets will need another source.

Key features

• Prospect discovery: Discover analyzes customers and active deals to recommend ICP-based leads. The score and timing signals give sales teams two ways to prioritize, though the available Discover plans are limited to one Nordic market each.
• CRM enrichment: Enrich can match companies from a CRM and automatically update company data. Goava names HubSpot, SuperOffice, Salesforce, and Pipedrive for enrichment, making the product relevant to teams that want company research in their existing workflow rather than a separate prospecting destination.
• Research and qualification: Goava says its agents can research companies, monitor events, qualify prospects, and send results to a CRM. That scope may suit teams that want research tied to lead handling, though the plan descriptions do not state how agent use is allocated.
• Filtering and signals: Account matching, firmographic filters, technographic data, intent signals, and AI-assisted scoring support more targeted prospect selection than company names alone.
• Integrations: Beyond the CRM systems named for Enrich, Goava lists Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier integrations. Its broader integration list gives teams several routes to connect the platform to their sales stack.

Pricing

Goava uses a freemium model, with a 7-day free trial advertised for the English home page. The free Enrich plan costs nothing, billed monthly, and provides a CRM app panel with company data and company matching from the CRM. It is a low-commitment way to see company information in a CRM, but it does not include the automated updates and prospecting features of the paid tier.

Enrich Premium costs 2,000 SEK a month, billed from 2,000 SEK/month. It adds enrichment of existing CRM companies, automatic CRM updates, AI lead scoring in the CRM, prospecting directly in the CRM, and notifications about important company changes. It is the more complete fit for teams that want enrichment to feed ongoing sales work, but the starting price is a meaningful step up from the free panel.

The separate Enrich plan is also shown at no cost and includes a CRM app panel with company data and company matches from CRM. Discover Starter has custom pricing and includes one Nordic market and 300 AI credits per month; Discover Premium has custom pricing and includes one Nordic market and 500 AI credits per month. The higher Discover allowance may suit teams expecting more AI-assisted prospecting, while both plans restrict coverage to a single market.

For annual contracts, Goava states a 60-day notice period. New customers receive free onboarding online or onsite and ongoing daily support, a useful addition for teams that want help setting up the service.

Platforms

Goava is available on web, Android, and iOS. Its CRM integrations include HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier.

Who it's for

Goava is a strong candidate for Nordic B2B sales teams that need both prospect prioritization and company-data upkeep in their CRM. The free Enrich tier is a sensible starting point for teams that mainly want company information and matching; Premium makes more sense when automated updates, lead scoring, prospecting, and change notifications matter. Teams needing multi-market Discover access in a single plan or prospecting outside Sweden, Norway, Denmark, and Finland should consider other options.

Pros and cons

Pros

• Discovery and enrichment in one offering: Discover finds potential customers while Enrich keeps CRM company information current.
• Nordic coverage: Data for Sweden, Norway, Denmark, and Finland fits teams focused on those markets.
• Useful CRM workflow options: Premium adds automatic updates, in-CRM scoring and prospecting, and company-change notifications.
• Onboarding and ongoing support: Free online or onsite onboarding and daily support can help new customers get started.

Cons

• Geographic focus: The company database covers four Nordic markets, limiting its fit for teams targeting other regions.
• Single-market Discover plans: Both named Discover tiers cover one Nordic market, even though the product serves four.
• Paid Enrich starts at 2,000 SEK/month: Teams needing automatic updates and in-CRM prospecting must move beyond the free panel.
• Annual notice period: A 60-day notice period is an important commitment to account for when choosing an annual contract.

Alternatives

For teams comparing tools by their emphasis, these alternatives offer different starting points:

• Delve AI is a freemium web and API option with a free tier for audience and website personas plus 50 digital twin chat credits; consider it when persona creation is the priority rather than Nordic CRM enrichment.
• Gradient Works has a free plan with 1,000 credits, five rep users, a carve scenario, Market Map, basic Bookbuilder, and analytics; it is worth comparing when those account-allocation and analytics tools better match the workflow.
• Lessie AI ICP Fit Scorer offers unlimited scoring and CSV export free, with no signup required; choose it when standalone ICP scoring is enough.
• Telepath offers a free one-time ICP Analysis Report without signup, making it an option for teams seeking a single report rather than an ongoing discovery and enrichment platform.
• Trailspark has a free plan covering 25 accounts evaluated per month and 5,000 signals per month; consider it when those account-evaluation and signal quotas suit the task.
• ICPExplorer offers a free self-hosted Starter plan with 25 enrichments, one ICP, and CSV export; it may suit teams looking for a self-hosted starting point.
• Mastiff Software Sales Productivity Analytics Platform is another freemium web alternative.
• Warmly is another freemium web alternative.

For broader comparisons, see Ideal Customer Profile Software and B2B Contact Data Providers.

Verdict

Choose Goava if your sales team works in Sweden, Norway, Denmark, or Finland and wants prospect discovery alongside CRM company enrichment. Its strongest reason to buy is the combination of scored lead suggestions and automated CRM updates, supported by onboarding and ongoing help. Look elsewhere if your sales territory extends beyond those markets or you need Discover coverage across multiple Nordic countries in one plan.