LeadSuccess

Overview

LeadSuccess is a trade fair lead-management tool for exhibitors who need to turn stand contacts into follow-up work. It suits teams that want contact capture and sales context in one workflow; its strongest differentiator is the option to compare collected leads with broader visitor data at the top tier.

Basic handles QR-code capture and Excel export, while one-time paid packages add more capture methods, follow-up mailings, and progressively deeper analysis. The trade-off is that the most useful comparison features require the highest-priced package.

Key features

Contacts can be captured by scanning ticket QR codes, digitizing business cards, or entering details manually. Basic includes QR capture; business-card scanning and manual entry begin with Classic. Offline capture is supported, a practical advantage for teams working in busy venues with unreliable connectivity.

Digital questionnaires let teams qualify leads, and Classic adds photos, voice memos, and sketches to preserve context alongside contact details. Captured contacts are held in the LeadSuccess portal and can be exported. Excel is included in Basic; the product also supports PDF, CSV, and custom-format exports. The package overview says data can be exported directly to CRM systems including Salesforce, HubSpot, and Dynamics, and that a REST API interface is possible.

Classic adds automated mailings, described as GDPR-compliant, and the package overview includes a GDPR signature field. Premium adds an interactive dashboard for real-time analysis, extended visitor data, and cross-analysis of selected data. Professional adds a narrower but potentially valuable comparison: scanned leads against the full trade fair visitor population. That is most relevant to exhibitors measuring reach against the event audience, rather than teams that only need to record and follow up contacts.

Pricing

LeadSuccess uses a freemium model. Basic costs 0.00 EUR per free, is billed free of charge, and is included in your marketing package. It includes five app licenses, ticket QR-code capture, and Excel export. That is a useful starting point for a small team with a simple scanning workflow, but the five-license cap and lack of business-card scanning, manual entry, and automated mailings may constrain broader use.

Classic costs 204.00 EUR per once. It adds business-card scanning, manual contact entry, photos, voice memos, sketches, and automated mailings to Basic. It fits exhibitors who need to capture contacts in several ways and preserve conversation context, without paying for analytics.

Premium costs 316.00 EUR per once and adds dashboard charts, data cross-analysis, and extended visitor data to Classic. Choose it when interpreting captured leads matters as much as collecting them. Professional costs 527.00 EUR per once and adds comparison of scanned leads with all trade fair visitors; its premium is best justified when that event-wide benchmark will inform sales or marketing decisions.

Platforms

LeadSuccess supports Android, iOS, web, Windows, and API access. This range can accommodate mobile capture and portal-based work, though the five-license allowance applies to the Basic package.

Who it's for

LeadSuccess is aimed at exhibitors who want to capture trade fair contacts and follow them up through data-driven sales and marketing. Basic is suited to smaller teams with QR-based needs; Classic is a better fit when contacts arrive on business cards or require richer notes. Premium and Professional are for teams that need to analyze performance, with Professional especially relevant when comparing stand leads with the event-wide visitor pool.

It is less compelling for teams seeking only a lightweight contact list: the upper-tier analysis may be unnecessary, while the entry plan does not include all capture methods or mailings.

Pros and cons

• Pros: Basic is free and includes five app licenses, QR capture, and Excel export, making it possible to start without an upfront package fee.
• Pros: Paid tiers add business-card and manual capture, richer lead context, and automated mailings rather than limiting the product to scanning.
• Pros: Premium and Professional provide progressively more event-focused analysis, including comparison with the full visitor population.
• Cons: Basic is limited to five licenses and omits business-card scanning, manual entry, and automated mailings.
• Cons: The analysis and visitor comparison features require one-time purchases of 316.00 EUR and 527.00 EUR respectively, so occasional exhibitors may pay for capabilities they rarely use.

Alternatives

For a broader category comparison, see Event Lead Capture Software.

• BoothIQ is worth considering when a free plan with unlimited leads, AI summaries and follow-up drafts, enrichment, voice-to-text notes, offline mode, and CSV export better matches the workflow.
• ExpoPlatform may suit teams that need event-platform options, including a free plan capped at 30 participants.
• LeadLens is an alternative for iOS or web users who want a free tier capped at 25 lifetime scans and one show workspace, or a paid monthly Starter tier.
• Meetopio may fit users who prefer a per-seat approach, with a free seat plan capped at one active event, ten voice captures and ten scans per month, and 15 AI follow-up drafts per month.
• xh is another option.
• Highbar Lead Retrieval is another option.
• Mela is another option.
• Cvent may suit teams considering a paid event platform whose registration product can be tried for free.

Verdict

LeadSuccess is a strong fit for exhibitors who need a clear path from trade fair contact capture to follow-up, especially when CRM export and event-specific analysis matter. Basic makes the entry point accessible, and higher packages add sensible capability in stages. Look elsewhere if you need more than five free licenses, or if you want advanced analysis without committing to the one-time Premium or Professional cost.