Knock CRM

Overview

Knock CRM is built for multifamily operators coordinating leasing across properties, from marketing and lead capture through prospect follow-up. It suits teams that want leasing workflows and source attribution in one system; general-purpose sales teams are better served elsewhere.

Its range spans prospect messaging, tour booking, task oversight, and portfolio context. That breadth comes with a paid, custom-priced model, so buyers should establish cost before deciding whether the operational fit justifies it.

Key features

Prospects can reach teams through SMS, email, Facebook Messenger, live chat, phone, or Knockbot. Email and text automation supports inbound-lead qualification and prompt responses, while Knock Now lets renters arrange tours from a website or app. Knockbot can handle tour scheduling, pricing and availability questions, and common leasing queries at any time. This gives leasing teams several ways to keep inquiries moving toward tours, though organizations without leasing-specific needs may find much of the workflow irrelevant.

For staff, centralized referrals, browser-based calling, and a guest card that can show visits and leases across a portfolio provide useful context around a prospect. An automated dashboard gathers daily leasing tasks, and the Knock Engagement Score measures responsiveness through completed tasks. Together, these features help managers track follow-through as well as lead volume.

Attribution is a notable strength for marketing teams: dynamic number insertion and UTM tracking identify conversion sources, while multi-touch reporting can show prospect journeys. That can help teams evaluate how channels contribute to leasing activity, rather than relying on a single last-touch signal.

The iOS companion brings prospect messaging, engagement scores, walk-in greetings, quotes, and an appointment calendar to leasing staff. Knock Mobile also includes live availability, quick replies, and lead forms. APIs let customers build custom apps and workflows using Knock data, which may suit teams with technical resources and specific process needs.

Knock names AMSI, Yardi, ResMan, RealPage, Entrata, and MRI among its property-management integration partners. Its stated safeguards include encrypted sessions, single sign-on, Veracode static testing, Rapid7 dynamic testing, and Splunk security monitoring; it also reports a SOC 2 Type 1 assessment covering Knock CRM and Knock Tours. Knock says it complies with TCPA, CAN-SPAM, and CCPA, and reports uptime above 99%, with auto-scaling infrastructure and AWS Shield Advanced. These claims are relevant to operators evaluating security and continuity, but the support route is through RealPage.

An AI Leasing Agent is described as integrated into Knock CRM and managing the leasing journey across prospect interactions. Teams considering it should assess how that capability fits their processes alongside the established automation and chatbot tools.

Pricing

Knock CRM is paid, with custom pricing. There are no published plan tiers or prices to compare, so teams will need a quote to judge the cost against portfolio size and requirements. That makes budget planning less direct than with alternatives that publish prices, and there are no stated seat or usage limits to factor into a comparison.

Platforms

Knock supports web and iOS, with APIs for building customized applications and workflows. The mobile tools are aimed at leasing staff who need prospect communications, availability, quotes, and appointment information on iOS devices.

Who it's for

Knock identifies multifamily operations executives, marketing directors, property owners, property managers, leasing teams, and IT teams as audiences. It is most compelling for multifamily organizations that need to coordinate prospect engagement and tours across a portfolio while tying lead activity back to marketing sources. Teams outside property leasing, or those seeking a general sales CRM, should look elsewhere.

Pros and cons

• Pros: Multiple prospect channels, automated follow-up, self-scheduled tours, and a 24/7 chatbot support a continuous path from inquiry to appointment.
• Pros: Portfolio-level guest cards and task responsiveness measures give managers context and a way to monitor leasing follow-through.
• Pros: Dynamic number insertion, UTM tracking, and multi-touch attribution give marketing teams several ways to analyze lead sources and journeys.
• Cons: Custom pricing makes it harder to compare costs before contacting the company.
• Cons: The product is designed for multifamily leasing, so its specialized workflows are a poor fit for general sales teams.
• Cons: The iOS app is the stated mobile option; no Android platform is identified.

Alternatives

For a different property-focused option, Anyone Home is a paid web platform whose price requires a demo request. Rent Dynamics CRM is another paid web option, with pricing available by contacting the provider. Consider these when comparing leasing-oriented products and requesting quotes.

Customermates is a web-based, open-source option with a free plan and trial; its Starter plan is €12 a month, billed monthly, and includes contacts, organizations, deals, services, tasks, and MCP access for external AI clients. It is a clearer choice for buyers who value an open-source option and visible entry pricing, though Knock is the more specifically multifamily-focused fit.

Cash Flow Portal CRM offers a free plan and web access; its Syndication Portal plan is $499 a year and includes core CRM, contact and lead management, and investor update emails with templates. It is worth comparing for buyers focused on investor communications rather than multifamily leasing operations.

RentSimple AI CRM, ResidentIQ CRM, Union, and Kindly are other paid options to compare.

For broader category browsing, see Property Management CRM Software and Property Leasing Software.

Verdict

Knock CRM is a strong fit for multifamily teams that want prospect communications, tour scheduling, task oversight, and marketing attribution connected in a leasing-oriented platform. Its portfolio context and source-analysis tools are persuasive reasons to consider it. The main reason to look elsewhere is the combination of custom pricing and a narrow market focus: teams should compare a quote against their portfolio needs, and general sales organizations should choose a broader CRM.