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No. 8 of 29 ·Property Management CRM Software

Union

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Freedom report

One barScore 5.4

  • Free tierNo free tier on record
  • Open codeNo open-source code on record
  • Runs widely1 of 6 device platforms
  • DocumentedPlans, terms and facts published

Union is an AI-powered CRM for multifamily housing, organizing marketing, leasing, applications, renewals, and resident revenue around a renter record. Its prospect timeline brings together calls, texts, emails, tours, and applications, with actions logged. A voice agent can answer calls, qualify prospects, check availability and pricing, book tours, and transfer a conversation with context. Web chat uses live CRM data and can pass conversations to a person. Agent Assist suggests responses and provides renter or property context during SMS, chat, and voice exchanges; employees control what is sent. The leasing flow includes applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature. Renewals reuse the resident record, with operators deciding where AI or staff handle outreach. Union says it works with Yardi, RealPage, ResMan, and Entrata while leaving the property management system in place. Pricing is custom, per unit and by product, and requires a quote. Union was founded in 2018 and is headquartered in Austin, Texas.

Who it is for

Union is intended for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. It may suit teams seeking to coordinate leasing and resident interactions on renter records.

What is good

  • Timeline logs calls, texts, emails, tours, and applications
  • Voice agent can book tours and transfer context
  • Leasing flow includes screening, verification, and e-signature
  • Works with Yardi, RealPage, ResMan, and Entrata

What to know first

  • Pricing requires a custom quote
  • Most operators go live about 30 days after kickoff
  • Employees control what Agent Assist sends

Verdict

Union brings leasing and resident interactions into a multifamily CRM, with AI handling selected conversations and workflows. Pricing is customized by product and unit, so costs require a quote.

Union plans and pricing

All plans
Custom pricing Not published Per unit, by product; quote on the first call Pay for products deployed · pricing details require a quote gounion.com · 3 Oct 2026

Compared on property management CRM software

Lead capture
Yes
Leasing pipeline
Yes
Applicant messaging
Yes
Contact history
Yes
SMS messaging
Yes
Property software sync
Yes

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