Freedom251 › Property Management CRM Software
Union
What Union is
Union is an AI-powered CRM for multifamily housing, organizing marketing, leasing, applications, renewals, and resident revenue around a renter record. Its prospect timeline brings together calls, texts, emails, tours, and applications, with actions logged. A voice agent can answer calls, qualify prospects, check availability and pricing, book tours, and transfer a conversation with context. Web chat uses live CRM data and can pass conversations to a person. Agent Assist suggests responses and provides renter or property context during SMS, chat, and voice exchanges; employees control what is sent. The leasing flow includes applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature. Renewals reuse the resident record, with operators deciding where AI or staff handle outreach. Union says it works with Yardi, RealPage, ResMan, and Entrata while leaving the property management system in place. Pricing is custom, per unit and by product, and requires a quote. Union was founded in 2018 and is headquartered in Austin, Texas.
Who it suits
Union is intended for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. It may suit teams seeking to coordinate leasing and resident interactions on renter records.
What it does well
- Timeline logs calls, texts, emails, tours, and applications
- Voice agent can book tours and transfer context
- Leasing flow includes screening, verification, and e-signature
- Works with Yardi, RealPage, ResMan, and Entrata
What to know first
- Pricing requires a custom quote
- Most operators go live about 30 days after kickoff
- Employees control what Agent Assist sends
Limits
Pricing is custom, billed per unit and by product, and requires a quote. Union says most operators go live about 30 days after kickoff.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Per unit, by product; quote on the first call · Pay for products deployed · pricing details require a quote | On request |
As gounion.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit Union’s website to begin a pricing conversation.
- Discuss the products to deploy and request a quote; pricing is per unit and by product.
- Kick off implementation with Union’s Customer Success team.
- Connect with the listed property management system: Yardi, RealPage, ResMan, or Entrata.
- Use the leasing and renewal workflows, with operators deciding where AI or a person handles outreach.
Verdict
Union brings leasing and resident interactions into a multifamily CRM, with AI handling selected conversations and workflows. Pricing is customized by product and unit, so costs require a quote.
Questions
How is Union priced?
Pricing is custom, per unit and by product, and requires a quote.
Which property management systems does Union work with?
Union says it works with Yardi, RealPage, ResMan, and Entrata while leaving the property management system in place.
What does the voice agent do?
It answers calls, qualifies prospects, checks availability and pricing, books tours, and can hand off to a person with conversation context.
Can employees control AI responses?
Agent Assist suggests responses and surfaces renter or property context, while employees control what is sent. Operators also choose where AI handles routine renewal outreach and where a person owns the conversation.
How long does implementation take?
Union says most operators go live about 30 days after kickoff.
Where is Union based?
Union was founded in 2018 and is headquartered in Austin, Texas.
Facts from Union's own pages
- Agent Assist
- Agent Assist suggests responses and surfaces renter or property context during SMS, chat, and voice conversations, while the employee controls what is sent. · gounion.com, 3 Oct 2026
- AI governance
- Union says its AI is designed for Fair Housing consistency and that interactions are logged, documented, and auditable. · gounion.com, 3 Oct 2026
- Company
- Union says it was founded in 2018 and is headquartered in Austin, Texas. · gounion.com, 3 Oct 2026
- CRM
- The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record. · gounion.com, 3 Oct 2026
- Founded
- 2018 · gounion.com, 28 Sept 2026
- Headquarters
- Austin, Texas, United States · gounion.com, 28 Sept 2026
- Implementation
- Union says most operators go live about 30 days after kickoff. · gounion.com, 3 Oct 2026
- Integrations
- Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place. · gounion.com, 3 Oct 2026
- Intended customers
- Union is built for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. · gounion.com, 3 Oct 2026
- Knowledge controls
- Union’s team-controlled knowledge base uses multi-step approval and flags information as unanswered, confirmed, unconfirmed, or contested. · gounion.com, 3 Oct 2026
- Leasing workflow
- Applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature are handled in one flow. · gounion.com, 3 Oct 2026
- Product
- Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record. · gounion.com, 3 Oct 2026
- Renewals
- Renewals use the resident’s existing record, and operators can choose where AI handles routine outreach and where a person owns the conversation. · gounion.com, 3 Oct 2026
- Support
- Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions. · gounion.com, 3 Oct 2026
- Voice AI
- The voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can hand off to a person with conversation context. · gounion.com, 3 Oct 2026
- Web chat
- Union’s web chat answers prospects around the clock using live CRM data and can hand the conversation to a person. · gounion.com, 3 Oct 2026
Where Union stands on Freedom251
- Property Management CRM Software#26 of 29
- Property Leasing Software#23 of 25