Goldie

Overview

Goldie is a scheduling and business-management app for massage therapists and beauty professionals who want booking, client intake, records, and payment tools together. It is a particularly strong fit for solo practitioners: the free plan is capped at 20 appointments a month, while the paid solo plan removes that ceiling.

Key features

Booking and scheduling

Clients can browse services and book around the clock through a customizable booking website. Reserve with Google also lets clients book from Search and Maps, with appointments syncing into Goldie’s calendar in real time. Apple and Google calendar sync, plus configurable buffers after services, help practitioners coordinate their schedule and leave room for room preparation or travel.

Client intake and records

Digital intake forms can collect health history, pressure preferences, and focus areas before a massage. Client profiles can keep notes, preferences, appointment history, birthdays, and photo galleries together, giving practitioners useful context for subsequent visits. These tools make Goldie more than a calendar, particularly for massage businesses that need to capture client-specific information.

Payments and no-show protection

Goldie supports payments, deposits, tips, payment links, cards on file, Tap to Pay, and card readers. Appointment deposits, reminders, and cancellation policies can help reduce the cost of missed bookings; they cannot guarantee clients will attend. Goldie Payments uses Stripe, and its Buy Now, Pay Later options include Affirm, Afterpay, Klarna, and Zip.

Goldie says web and mobile data is encrypted and securely stored, and its terms define applicable data protection laws to include GDPR. Account data synchronizes across devices, which suits practitioners moving between a phone, tablet, or PC.

Pricing

The free Starter plan costs $0.00 USD per free and includes one user, unlimited devices and clients, manual reminders, basic support, and 20 appointments per month. That cap makes Starter a workable starting point for a low-volume practice, but not a durable fit once monthly bookings exceed 20.

Pro costs $19.99 USD per month, billed at $19.99/mo or $199.99/yr. It keeps the one-user limit but includes unlimited appointments, 500 free SMS credits per month, automated reminders, and priority support. It is the natural upgrade for a solo practitioner whose bookings outgrow Starter or who wants automated reminders.

Pro Plus costs $39.99 USD per month, billed at $39.99/mo or $399.99/yr. It includes unlimited appointments, multiple team members and calendars, 750 free SMS credits per month, an AI Receptionist, and priority support. Teams needing shared calendars are the clearest audience for the higher price; a solo user may not need its additional team capacity. The published plan terms give SMS-credit allowances, but do not establish what happens after those credits are used.

Platforms

Goldie is available on Android, iOS, and the web, with account data synchronized across devices. That combination supports practitioners who manage bookings on mobile and PCs.

Who it's for

Goldie suits massage therapists and beauty professionals who need online booking, client intake and records, payment options, and appointment management in one service. The Starter plan can suit a small practice with no more than 20 monthly appointments; Pro fits a solo business with higher volume, while Pro Plus is the tier for multiple team members or calendars. Businesses that need more than a basic support tier without upgrading, or that require a solo plan with unlimited appointments for free, should look elsewhere.

Pros and cons

• Pro: Massage-specific digital intake can capture health history, pressure preferences, and focus areas before a visit.
• Pro: Deposits, cards on file, reminders, and cancellation policies give practitioners several tools to address no-shows.
• Pro: Google booking and Apple and Google calendar sync connect appointment scheduling with familiar discovery and calendar tools.
• Con: Starter’s 20-appointment monthly cap is restrictive for a busy practice, and unlimited appointments begin at $19.99 USD per month.
• Con: Pro remains limited to one user; teams need Pro Plus at $39.99 USD per month for multiple members and calendars.

Alternatives

For a broader comparison, see Massage Therapy Scheduling Software.

• Pronto is worth considering if Linux, macOS, Windows, or self-hosted access matters; its free plan allows one staff member, 100 clients, and 50 bookings a month.
• WellnessLiving may suit a reader seeking classes alongside appointments; its Starter plan is $62.00 USD per month billed annually and includes booking for both.
• MassageHub is another massage-focused option, with a free plan that includes SOAP notes, online payments, intake forms, and Google Calendar sync.
• Bookify is a web-only alternative with a $20.00 USD-per-month-per-team-member Pro plan that includes unlimited services and appointments.
• HelloNote may be a better fit for patient-oriented practices; its free plan covers up to two patients and core EMR features including documentation, scheduling, and billing.
• Servegalo offers a free plan for one location and up to three staff, with a 1% fee per booking on collected deposits.
• Kneadly is another freemium web option.
• Stillpoint is another freemium web option.

Verdict

Goldie is a strong choice for massage therapists and beauty professionals who want booking, intake, client context, and payment tools in one app, especially once a solo practice needs more than 20 appointments a month. Its main trade-off is that appointment capacity beyond that free-plan cap costs $19.99 USD per month, and teams must pay more for multiple users and calendars.