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Flagsmith

What Flagsmith is
Flagsmith manages feature flags and remote configuration for web, mobile and server-side applications. Teams can direct flags to environments, individual users, user segments or a percentage of users, making it possible to release changes gradually. Multivariate flags support percentage splits across variations for A/B and multivariate testing. Remote configuration lets teams adjust properties such as text, colors and behavior without deploying code.
Deployment choices include hosted cloud, private cloud and self-hosted options. Integrations include Amplitude, Datadog, GitHub, GitLab, Grafana, Jira, Mixpanel, OpenFeature, Segment, Sentry, Slack and Terraform; environment-level webhooks can send events to a team's infrastructure. The maker says the core feature-flag functionality is open source and most of the product uses the BSD-3 licence. The free plan includes 50,000 monthly requests and one team member. If the request limit is exceeded, users have seven days to upgrade before action is taken. Paid plans start at $40 a month, billed 12 months paid up front.
Who it suits
Flagsmith suits software teams that need to control releases or configuration across environments, users or segments. Its hosted and self-hosted deployment options serve teams with different deployment needs.
What it does well
- Target flags by user, segment or percentage
- Supports A/B and multivariate variation splits
- Change configuration without deploying code
- Offers hosted, private cloud and self-hosted options
- Free plan includes unlimited flags and environments
What to know first
- Free plan is limited to 50,000 monthly requests
- Free plan includes one team member
- Start-Up costs $40 a month, billed 12 months paid up front
- Free-limit overages allow seven days to upgrade
Limits
The free plan allows 50,000 requests per month, one team member, and one project. If the free request limit is exceeded, users have seven days to upgrade before action is taken. Start-Up costs $40 a month, billed 12 months up front, and includes 1,000,000 monthly requests and three team members.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | 50,000 API requests/month · 1 team member · unlimited flags, environments, identities and segments · API access | Free |
| Scale-Up | 12 months paid up front; yearly pricing · 5,000,000+ requests/month · 5 team members included, up to 20 · SAML/SSO · governance features · priority email and chat support | $250 a month |
| Scale-Up (annual billing) | 12 months paid up front · 5,000,000+ API requests/month · 5 team members included · up to 20 members · SAML/SSO · roles and permissions · change requests · audit logs · priority support · 14-day trial | $250 a month |
| Scale-Up (monthly billing) | monthly · 5,000,000+ API requests/month · 5 team members included · up to 20 members · SAML/SSO · roles and permissions · change requests · audit logs · priority support · 14-day trial | $300 a month |
| Start-Up (annual billing) | 12 months paid up front · 1,000,000 API requests/month · 3 team members · unlimited projects · scheduled flags · 2FA · A/B and MVT testing · integrations · 14-day trial | $40 a month |
| Start-Up | 12 months paid up front; yearly pricing · 1,000,000 requests/month · 3 team members · unlimited projects, flags and environments · email technical support | $40 a month |
| Start-Up (monthly billing) | monthly · 1,000,000 API requests/month · 3 team members · unlimited projects · scheduled flags · 2FA · A/B and MVT testing · integrations · 14-day trial | $45 a month |
| Enterprise | 5,000,000+ API requests/month · 20+ team members · cloud, private-cloud or self-hosted deployment · tailored hosting including air-gapped instances · real-time support · advanced security | On request |
As flagsmith.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Flagsmith website.
- Choose hosted cloud, private cloud, or self-hosted deployment.
- Start with the free plan or use the 14-day trial.
- Select an SDK language for your application.
- Set up flags and target them to environments, users, segments, or percentages.
Flagsmith is a feature-flag and remote-configuration platform for teams building web, mobile, or server-side applications. It is best suited to teams that want to manage staged releases and configuration together, with the option to self-host. Its flexibility is appealing, but the free plan is limited to one team member and paid plans require a year’s payment upfront.
Overview
Flagsmith lets teams control feature availability by environment, user, segment, or a percentage of users. That makes it useful for gradually widening a release instead of exposing a feature to everyone at once. Multivariate flags add percentage splits for A/B and multivariate testing, while remote configuration lets teams change properties such as text, colors, and behavior without deploying new code.
Teams can choose hosted cloud, private cloud, or self-hosted deployment. The maker says core feature-flag functionality is open source and most of the product is under the BSD-3 licence. It also states that Flagsmith is SOC 2 Type 2 accredited and that its self-hosted instance supports HIPAA, FedRAMP, and ISO 27001. Bullet Train Ltd., the company behind Flagsmith, is based in London, England.
Key features
- Targeted rollouts: Environment, user, segment, and percentage targeting give teams several ways to limit exposure during a release. This is useful for staged launches, though the value depends on having a team ready to define and manage those targeting rules.
- Experiments and remote configuration: Multivariate flags support traffic splits across variations; remote configuration covers changes to selected feature properties without a new code deployment. Together they suit teams managing both feature availability and variations in product behavior.
- Integrations and webhooks: Listed integrations include Amplitude, Datadog, GitHub, GitLab, Grafana, Jira, Mixpanel, OpenFeature, Segment, Sentry, Slack, and Terraform. Environment-level webhooks can send events to a team’s own infrastructure, giving teams ways to connect Flagsmith with existing tools and systems.
- Deployment and governance: Hosted cloud, private cloud, and self-hosting provide deployment choice. Scale-Up adds SAML/SSO, roles, permissions, change requests, and audit logs, which are more relevant to teams that need access controls and a record of changes than to small teams starting out.
SDK languages include JavaScript, React, Next.js, Android/Kotlin, iOS/Swift, Flutter, Python, Java, .NET, Node.js, Ruby, PHP, Go, Rust, and Elixir. That breadth makes Flagsmith relevant to teams working across a range of common application stacks.
Pricing
Flagsmith has a free plan, paid plans from $40 a month on yearly pricing, and a 14-day trial. Both paid plans require 12 months to be paid up front, so the monthly price is not a month-to-month commitment.
| Plan | Price and terms | Included |
|---|---|---|
| Free | free | 50,000 requests/month, 1 team member, 1 project, and unlimited flags, environments, identities, and segments. |
| Start-Up | $40 a month, billed 12 months paid up front; yearly pricing | 1,000,000 requests/month, 3 team members, unlimited projects, flags, and environments, plus email technical support. |
| Scale-Up | $250 a month, billed 12 months paid up front; yearly pricing | 5,000,000+ requests/month, 5 team members included with capacity up to 20, governance features, SAML/SSO, and priority email and chat support. |
| Enterprise | Custom pricing; contact sales | 5,000,000+ requests/month, 20+ team members, cloud, private cloud, or self-hosted deployment, tailored hosting, and an enterprise SLA. |
Free is a practical way for one person to start, with generous flexibility around flags and environments, but its 50,000 monthly requests, single project, and single-member limit constrain shared or higher-traffic work. Users who exceed the request limit have seven days to upgrade before action is taken. Start-Up raises the request allowance and supports three members, making it a better fit for a small team; its trade-offs are the annual upfront bill and the absence of the governance and priority-support features included at higher tiers. Scale-Up is aimed at teams that need those controls, higher request capacity, and room for up to 20 members. Enterprise suits larger or infrastructure-specific deployments, but requires a sales conversation for pricing.
Platforms
Flagsmith supports Android, iOS, Linux, macOS, Windows, web, API, and self-hosted deployments. Its SDK language coverage spans client and server environments, so teams can use the platform across mobile, web, and backend projects.
Who it's for
Flagsmith is a strong fit for development teams that want staged feature releases, user targeting, experiments, and remote configuration in one product. Teams with specific hosting requirements may value the private-cloud and self-hosted choices, while organizations needing SSO, change requests, and audit logs should consider Scale-Up or Enterprise. It is less compelling for a team that needs multiple collaborators on a free plan or cannot commit to annual upfront billing for paid service.
Pros and cons
- Pro: Targeting by environment, user, segment, or percentage supports controlled rollouts at different levels of granularity.
- Pro: Remote configuration and multivariate testing extend the product beyond simple on/off feature flags.
- Pro: Hosted, private-cloud, and self-hosted deployment give teams different infrastructure options.
- Pro: The free plan includes unlimited flags, environments, identities, and segments, despite caps on requests, projects, and team members.
- Con: Free is restricted to one team member and one project, limiting collaboration and project breadth.
- Con: Start-Up and Scale-Up are billed for 12 months upfront, which raises the commitment compared with a monthly payment option.
- Con: Governance features and priority support sit at Scale-Up, so teams needing those capabilities face a substantially higher listed monthly price than Start-Up.
Alternatives
Consider ConfigCat if its free plan’s 10 flags, two environments, two products, and allowance of 5 million config JSON downloads per month better match your needs. Choose feat if a free plan with 7,500 MAU, 100 server connections, two projects, unlimited environments, and unlimited flags is a better fit. Featureflow is another freemium option, with a free tier that includes up to five seats, one project, two environments, 1 million SDK requests per month, and a seven-day audit trail.
Flipt may suit teams looking for a free open-source option with Git-native workflows, Git sync, and real-time updates. Bucketeer is a free, open-source, self-hosted alternative without per-seat pricing. DevCycle has a free plan with separate client-side MAU and cloud and server config request allowances. GrowthBook offers a free self-hosted option with one project, unlimited feature flags, experiments, and traffic. LaunchDarkly Experimentation is another freemium option, with a free Developer plan that includes 100K experimentation MAU per month, one project, three environments, and A/B tests and experiments.
Browse Feature Flag Software or Release Management Software for more options in those categories.
Verdict
Choose Flagsmith if your team needs controlled rollouts and remote configuration, particularly if deployment flexibility or later-stage governance matters. The free plan offers a useful starting point for an individual, but its one-member cap and request limit make it a poor choice for a growing team; paid plans add capacity at the cost of an annual upfront commitment.
Verdict
Flagsmith combines controlled rollouts with remote configuration and several deployment choices. The free plan has request and team-member limits, while paid plans add capacity and, at higher tiers, governance and support features.
Questions
Is there a free plan?
Yes. It includes 50,000 requests per month, one team member, and one project, with unlimited flags, environments, identities, and segments.
How much do paid plans cost?
Start-Up is $40 a month, billed 12 months paid up front. Scale-Up is $250 a month on the same annual billing basis; Enterprise pricing is available by contacting sales.
Which platforms does Flagsmith support?
Listed platforms are Android, API, iOS, Linux, macOS, self-hosted, web, and Windows.
Is Flagsmith open source?
The maker says core feature flag functionality is open source and most of the product is under the BSD-3 licence.
What integrations are listed?
They include Amplitude, Datadog, GitHub, GitLab, Grafana, Jira, Mixpanel, OpenFeature, Segment, Sentry, Slack, and Terraform.
Who makes Flagsmith?
The site identifies Bullet Train Ltd. as the company behind Flagsmith.
Facts from Flagsmith's own pages
- API security
- Server-side API keys must be kept secret and never exposed in client-side code. · docs.flagsmith.com, 15 Oct 2026
- Bootstrapped status
- Flagsmith says it chose to bootstrap without venture capital and describes the business as profitable and sustainable. · flagsmith.com, 15 Oct 2026
- Changelog
- Release 2.277.0 dated 2026-09-29 added mandatory SaaS email verification, billing-period usage visibility and fixes for flag-dependency races and API validation. · github.com, 15 Oct 2026
- Company
- The site identifies Bullet Train Ltd. as the company behind Flagsmith. · flagsmith.com, 30 Sept 2026
- Company size and HQ
- LinkedIn lists Flagsmith as a privately held London software company with 11–50 employees. · linkedin.com, 15 Oct 2026
- Deployment
- Flagsmith offers hosted cloud, private cloud, and self-hosted deployment options. · flagsmith.com, 30 Sept 2026
- Documentation and support
- Documentation covers quickstarts, concepts, SDKs, REST API, integrations, administration, self-hosting, release notes and contribution guidance; support channels include email/helpdesk, knowledge base, chat and Discord. · docs.flagsmith.com, 15 Oct 2026
- Experimentation
- Flagsmith supports A/B and multivariate testing and reports experiment impact metrics. · flagsmith.com, 15 Oct 2026
- Experiments
- Multivariate flags support percentage splits across variations for A/B and multivariate testing. · flagsmith.com, 30 Sept 2026
- Feature flags
- Flags can be boolean or multivariate and decouple deployment from release. · docs.flagsmith.com, 15 Oct 2026
- Founded
- LinkedIn lists the company as founded in 2018. · linkedin.com, 15 Oct 2026
- Funding and ownership
- Crunchbase lists one funding round backed by Polychrome and identifies Ben Rometsch as co-founder and CEO; the amount is undisclosed. · crunchbase.com, 15 Oct 2026
- Governance
- Scale-Up includes SAML/SSO, roles, permissions, change requests, and audit logs. · flagsmith.com, 30 Sept 2026
- Headquarters
- London, England · flagsmith.com, 23 Sept 2026
- Integrations
- Native integrations include Amplitude, Datadog, Dynatrace, GitHub, GitLab, Grafana, Jira, Mixpanel, New Relic, Segment, Sentry, Slack, Terraform and warehouse tools. · flagsmith.com, 15 Oct 2026
- Legal maker
- The pricing page copyright identifies the maker as Bullet Train Ltd. · flagsmith.com, 15 Oct 2026
- License
- The public Flagsmith repository is identified as BSD-3-Clause licensed. · github.com, 15 Oct 2026
- Limit: G2 users
- Reported drawbacks include wanting more built-in analytics, incomplete SDK conveniences, dashboard environment switching, segment-limit confusion, feature-flag cleanup work and missing Vercel or on-prem Jira integrations. · g2.com, 15 Oct 2026
- Limit: Gartner users
- Gartner reviewers cite limited integrations, missing GitHub integration, dashboard workflow friction and areas needing polish. · gartner.com, 15 Oct 2026
- Limit: Software Advice users
- One reviewer reported occasional management-dashboard bugs, while another called on-premises installation expensive at enterprise pricing. · softwareadvice.com, 15 Oct 2026
- Limit: TrustRadius users
- The sole TrustRadius reviewer wanted the ability to search users by traits. · trustradius.com, 15 Oct 2026
- OpenFeature
- Flagsmith provides an OpenFeature provider for SaaS, on-premises and private-cloud deployments. · flagsmith.com, 15 Oct 2026
- Open source
- The maker says core feature flag functionality is open source and most of the product is under the BSD-3 licence. · flagsmith.com, 30 Sept 2026
- Praise: G2 users
- Reviewers repeatedly praise the clear UI, easy integration, targeted rollouts, open-source model, low latency, self-hosting and responsive support. · g2.com, 15 Oct 2026
Where Flagsmith stands on Freedom251
- Release Management Software#1 of 38
- Feature Flag Software#3 of 27
