Featureflow

What Featureflow is

Featureflow is a feature-management platform for controlling when application features are released and who can use them. Teams can deploy code without enabling a feature, then turn it on later without redeploying. Targeting rules can use individual users, cohorts, dates, times of day and custom attributes. Rollouts can proceed by percentage, environment or segment, with instant kill switches available. Release pipelines organize ordered phases with environment mapping, default targeting and approval gates. Integrations include Slack, Jira, CI/CD webhooks, a REST API and AI assistants through MCP. SDKs are listed for a range of server and client technologies, including Java, Python, React Native, iOS and Android. Feature and user data are stored encrypted at rest in a SOC II compliant data centre. The Free plan costs nothing and includes up to five seats, one project, two environments and one million SDK requests per month. Team is $99 a month; Business is $399 a month. Enterprise pricing is custom.

Who it suits

Featureflow suits engineering and product teams managing feature releases across development, test, staging and production. Its targeting and approval controls can serve teams that need staged rollouts.

Limits

The Free plan allows up to five seats, one project, two environments, one million SDK requests per month and a seven-day audit trail. It includes community support; release pipelines and approval workflows are listed for Business at $399 a month. SDK-request ceilings are fair-use guidelines, with no cutoff or overage charges.

Getting started

1. Visit the Featureflow website.
2. Choose the Free plan, Team, Business or Enterprise plan.
3. Use the 14-day trial if you want to try the service before choosing a paid plan.
4. Select an SDK for your environment, such as Java, Python, React Native, iOS or Android.
5. Configure targeting, rollout rules or release pipeline phases for your environments.

Verdict

Featureflow combines targeting, staged rollouts and release pipelines for teams that want to control feature availability separately from deployment. The Free plan covers a limited team and request volume; paid plans add capacity and, at Business level, release workflows and an uptime SLA.